No two days are ever the same as a public relations professional. Work is varied—from
planning an event one week to writing a news release for national publications the
next. As PR practitioners develop and maintain an organization’s public relationships
through effective communication strategies, they must be proficient writers, adept
relationship builders and media savvy.
CBU’s public relations program trains students in social media strategies, media relations,
event planning, marketing campaigns and writing, all while stressing the importance
of ethics and branding. The scope of this effort includes working in nonprofit organizations,
corporations, government and media organizations, both domestically and internationally.
Public Relations Writing
This course will provide students with practical application of public relations writing
process for various media.
Public Relations Research and Campaigns
This course will provide students with the basic skills and practical experience to
plan, develop, execute and evaluate public relations campaigns.
Principles of International Public Relations
This course examines principles of practicing public relations in a global setting.
Student Learning Outcomes
Demonstrate an understanding of key elements within the practice of public relations.
Effectively apply public relations organizational structure, workflow and practice.
Demonstrate mastery of effective research and writing for press releases, speeches,
and social media posts for various audiences.
Take the next step toward living your purpose
As you make decisions about college, keep in mind the full social, spiritual and educational
experience awaiting you at CBU. Here, you will be supported by professors, staff and
fellow students who will help you discover your strengths and challenge you to do
more than you ever thought you could. Let us equip you with the education, training
and opportunities you'll need to start making a unique difference doing what you love.
Apply today! When you complete and submit your application to CBU, a friendly and
knowledgeable admissions counselor will guide you through the admissions process and
all the necessary steps to become a Lancer.
Request More Information
Social Media Strategist
Media Relations Manager
Employee Relations Manager
Public Relations Specialist
Students in Program, On Average
Expected Rate of Growth in the Field
"I chose public relations because I believe in the power of communication. It's an
exciting and challenging experience to figure out the most creative ways I can communicate
a message to the public. My favorite part about the public relations program here
at CBU is the faith integration. Marketers and publicists get a bad rep for being
deceitful yet here at CBU we learn about and practice ways to advocate for our client
while maintaining our moral standards. I'm excited to get my foot in the door and
start working with the incredible professionals I've met through CBU the past two
years." Alexis Peters, 2018
"The opportunities at CBU for public relations are amazing. I’ve been to Texas to cover
Hurricane Harvey, I’ve been able to publish my own work in the school newspaper, I’ve
gone to Louisiana to work alongside prison reform organizations and much more! I hope
to work in image and reputation management for a company such as a business or nonprofit.
Getting the real-life experiences through CBU has helped me be sure I’m on the right
track." Tess Schoonhoven, 2020
"I love working with people, event planning, and being behind the scenes. Public relations
has a little bit of everything and offers me a dynamic and exciting career choice!
The program that CBU has to offer is what made me truly fall in love with public relations.
The professors, curriculum, and involvement opportunities that CBU has to offer is
extraordinary. I’m heavily involved in CBU’s PRSSA where I gain practical experience
in running campaigns and working with real-life clients." Kerrilyn Collins, 2020