Public Relations


No two days are ever the same as a public relations professional. You may be writing press releases and crafting social media posts one week to managing an organizational crisis the next. As PR practitioners develop and maintain an organization’s public relationships through effective communication strategies, they must be proficient writers, adept relationship builders and media savvy. CBU’s public relations program trains students in social media strategies, media relations, crisis communications, marketing campaigns and public relations writing, all while stressing the importance of ethics and branding.