No two days are ever the same as a public relations professional. Work is varied—from
planning an event one week to writing a news release for national publications the
next. As PR practitioners develop and maintain an organization’s public relationships
through effective communication strategies, they must be proficient writers, adept
relationship builders and media savvy.
CBU’s public relations program trains students in social media strategies, media relations,
event planning, marketing campaigns and writing, all while stressing the importance
of ethics and branding. The scope of this effort includes working in nonprofit organizations,
corporations, government and media organizations, both domestically and internationally.
Public Relations Writing
PRL 302
This course will provide students with practical application of public relations writing
process for various media.
Public Relations Research and Campaigns
PRL 402
This course will provide students with the basic skills and practical experience to
plan, develop, execute and evaluate public relations campaigns.
Principles of International Public Relations
PRL 430
This course examines principles of practicing public relations in a global setting.
Demonstrate an understanding of key elements within the practice of public relations.
Effectively apply public relations organizational structure, workflow and practice.
Demonstrate mastery of effective research and writing for press releases, speeches,
and social media posts for various audiences.
Take the next step toward living your purpose
As you make decisions about college, keep in mind the full social, spiritual and educational
experience awaiting you at CBU. Here, you will be supported by professors, staff and
fellow students who will help you discover your strengths and challenge you to do
more than you ever thought you could. Let us equip you with the education, training
and opportunities you'll need to start making a unique difference doing what you love.
Apply today! When you complete and submit your application to CBU, a friendly and
knowledgeable admissions counselor will guide you through the admissions process and
all the necessary steps to become a Lancer.
Request More Information
Career Opportunities
Account Executive
Events Coordinator
Campaign Specialist
Publicist
Social Media Strategist
Advertiser
Media Relations Manager
Employee Relations Manager
Public Relations Specialist
45
Units
5
Concentrations
9%
Expected Rate of Growth in the Field
Student Testimonials
"At CBU, I’m extremely involved in PRSSA, I started with event planning and I’ve moved
up to be the vice president. It is mind blowing to truly realize how important it
is to have a PR team in every company. I’ve received helpful tips from professionals
in the field like Aaron Norris and Karen Bergh about PR and how it pertains to our
everyday world. I firmly believe that the professors and curriculum have equipped
me to go above and beyond in everything that I will do in the future with my career." CaseyMaldonado, 2021
"The PR program has led me to many opportunities including being the lifestyle section
editor of the school newspaper, the Banner, and holding the title of social media
manager for CBU's PRSSA. The field of public relations is so diverse, I never find
a dull moment in any one of my classes. The program makes me feel fully prepared for
post-grad and I am happy to learn so many valuable skills during my time here at CBU." Teddy Pena, 2021
"I love working with people, event planning, and being behind the scenes. Public relations
has a little bit of everything and offers me a dynamic and exciting career choice!
The program that CBU has to offer is what made me truly fall in love with public relations.
The professors, curriculum, and involvement opportunities that CBU has to offer is
extraordinary. I’m heavily involved in CBU’s PRSSA where I gain practical experience
in running campaigns and working with real-life clients." Kerrilyn Collins, 2020
Meet Some of Our Faculty
Mary Ann Pearson
Professor
I have more than 30 years of experience in leadership, journalism, public relations
and education. I specialized in marketing and PR campaigns in property management,
real estate and nonprofit work. I serve as the director at large for PRSSA and have
mentored hundreds of students and faculty members, helping them successfully enter
the field of public relations. My hobbies include spending time with my husband, grown
children, grandchildren and dogs. I am an avid cyclist and I love to participate in
Bible studies at my church.
I am the founder of Brodie Consulting, a public relations firm located in Riverside. I also
strive to impact my community through volunteering. As such, I have served in the
IE chapter of PRSA as well as in leadership programs and school committees. I was
awarded the Riverside Hero Award in 2011 and was recognized as a 2013 Woman of Achievement
for the YWCA of Riverside County. I am married to Dave and we have two adult sons,
Josh and Jordan. We live in the Wood Streets of Riverside with our dog, Bella.
I have more than 30 years of experience in leadership, journalism, public relations
and education. I specialized in marketing and PR campaigns in property management,
real estate and nonprofit work. I serve as the director at large for PRSSA and have
mentored hundreds of students and faculty members, helping them successfully enter
the field of public relations. My hobbies include spending time with my husband, grown
children, grandchildren and dogs. I am an avid cyclist and I love to participate in
Bible studies at my church.
I am the founder of Brodie Consulting, a public relations firm located in Riverside. I also
strive to impact my community through volunteering. As such, I have served in the
IE chapter of PRSA as well as in leadership programs and school committees. I was
awarded the Riverside Hero Award in 2011 and was recognized as a 2013 Woman of Achievement
for the YWCA of Riverside County. I am married to Dave and we have two adult sons,
Josh and Jordan. We live in the Wood Streets of Riverside with our dog, Bella.