No two days are ever the same as a public relations professional. Work is varied—from planning an event one week to writing a news release for national publications the next. As PR practitioners develop and maintain an organization’s public relationships through effective communication strategies, they must be proficient writers, adept relationship builders and media savvy.
CBU’s public relations program trains students in social media strategies, media relations, event planning, marketing campaigns and writing, all while stressing the importance of ethics and branding. The scope of this effort includes working in nonprofit organizations, corporations, government and media organizations, both domestically and internationally.
This course will provide students with practical application of public relations writing process for various media.
This course will provide students with the basic skills and practical experience to plan, develop, execute and evaluate public relations campaigns.
This course examines principles of practicing public relations in a global setting.
As you make decisions about college, keep in mind the full social, spiritual and educational experience awaiting you at CBU. Here, you will be supported by professors, staff and fellow students who will help you discover your strengths and challenge you to do more than you ever thought you could. Let us equip you with the education, training and opportunities you'll need to start making a unique difference doing what you love.
Apply today! When you complete and submit your application to CBU, a friendly and knowledgeable admissions counselor will guide you through the admissions process and all the necessary steps to become a Lancer.
"I chose public relations because I believe in the power of communication. It's an
exciting and challenging experience to figure out the most creative ways I can communicate
a message to the public. My favorite part about the public relations program here
at CBU is the faith integration. Marketers and publicists get a bad rep for being
deceitful yet here at CBU we learn about and practice ways to advocate for our client
while maintaining our moral standards. I'm excited to get my foot in the door and
start working with the incredible professionals I've met through CBU the past two
years."
Alexis Peters, 2018
"The opportunities at CBU for public relations are amazing. I’ve been to Texas to cover
Hurricane Harvey, I’ve been able to publish my own work in the school newspaper, I’ve
gone to Louisiana to work alongside prison reform organizations and much more! I hope
to work in image and reputation management for a company such as a business or nonprofit.
Getting the real-life experiences through CBU has helped me be sure I’m on the right
track."
Tess Schoonhoven, 2020
"I love working with people, event planning, and being behind the scenes. Public relations
has a little bit of everything and offers me a dynamic and exciting career choice!
The program that CBU has to offer is what made me truly fall in love with public relations.
The professors, curriculum, and involvement opportunities that CBU has to offer is
extraordinary. I’m heavily involved in CBU’s PRSSA where I gain practical experience
in running campaigns and working with real-life clients."
Kerrilyn Collins, 2020
I have more than 30 years of experience in leadership, journalism, public relations and education. I specialized in marketing and PR campaigns in property management, real estate and nonprofit work. I serve as the director at large for PRSSA and have mentored hundreds of students and faculty members, helping them successfully enter the field of public relations. My hobbies include spending time with my husband, grown children, grandchildren and dogs. I am an avid cyclist and I love to participate in Bible studies at my church.
I have more than 30 years of experience in leadership, journalism, public relations and education. I specialized in marketing and PR campaigns in property management, real estate and nonprofit work. I serve as the director at large for PRSSA and have mentored hundreds of students and faculty members, helping them successfully enter the field of public relations. My hobbies include spending time with my husband, grown children, grandchildren and dogs. I am an avid cyclist and I love to participate in Bible studies at my church.
8432 Magnolia Avenue
Riverside, CA 92504
John Pate, Chair
Patty VanBuskirk, Department Secretary
(951) 343-4493
calbaptist.edu/communication-arts
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Communication Studies, B.A.
Journalism and New Media, B.A.
Marketing, B.S.