No two days are ever the same as a public relations professional. Work is varied—from planning an event one week to writing a news release for national publications the next. As PR practitioners develop and maintain an organization’s public relationships through effective communication strategies, they must be proficient writers, adept relationship builders and media savvy.
CBU’s public relations program trains students in social media strategies, media relations, event planning, marketing campaigns and writing, all while stressing the importance of ethics and branding. The scope of this effort includes working in nonprofit organizations, corporations, government and media organizations, both domestically and internationally.
Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures.
This course will provide students with practical application of public relations writing process for various media.
This course will provide students with the basic skills and practical experience to plan, develop, execute and evaluate public relations campaigns.
As you make decisions about college, keep in mind the full social, spiritual and educational experience awaiting you at CBU. Here, you will be supported by professors, staff and fellow students who will help you discover your strengths and challenge you to do more than you ever thought you could. Let us equip you with the education, training and opportunities you'll need to start making a unique difference doing what you love.
Apply today! When you complete and submit your application to CBU, a friendly and knowledgeable admissions counselor will guide you through the admissions process and all the necessary steps to become a Lancer.
"At CBU, I’m extremely involved in PRSSA, I started with event planning and I’ve moved
up to be the vice president. It is mind blowing to truly realize how important it
is to have a PR team in every company. I’ve received helpful tips from professionals
in the field like Aaron Norris and Karen Bergh about PR and how it pertains to our
everyday world. I firmly believe that the professors and curriculum have equipped
me to go above and beyond in everything that I will do in the future with my career."
Casey Maldonado, 2021
"The PR program has led me to many opportunities including being the lifestyle section
editor of the school newspaper, the Banner, and holding the title of social media
manager for CBU's PRSSA. The field of public relations is so diverse, I never find
a dull moment in any one of my classes. The program makes me feel fully prepared for
post-grad and I am happy to learn so many valuable skills during my time here at CBU."
Teddy Pena, 2021
"I love working with people, event planning, and being behind the scenes. Public relations
has a little bit of everything and offers me a dynamic and exciting career choice!
The program that CBU has to offer is what made me truly fall in love with public relations.
The professors, curriculum, and involvement opportunities that CBU has to offer is
extraordinary. I’m heavily involved in CBU’s PRSSA where I gain practical experience
in running campaigns and working with real-life clients."
Kerrilyn Collins, 2020
I have more than 30 years of experience in leadership, journalism, public relations and education. I specialized in marketing and PR campaigns in property management, real estate and nonprofit work. I serve as the director at large for PRSSA and have mentored hundreds of students and faculty members, helping them successfully enter the field of public relations. My hobbies include spending time with my husband, grown children, grandchildren and dogs. I am an avid cyclist and I love to participate in Bible studies at my church.
I have been a communication strategist for over two decades, working with clients in various fields from political candidates to lifestyle organizations. Through this work, I have developed branding, public relations, and communication strategies that aided businesses in reaching their organizational goals. In addition to my work, I strive to impact and help shape my community through volunteerism. To that end, I sit on the Leadership Riverside Steering Committee and serve on various boards and committees.
I have more than 30 years of experience in leadership, journalism, public relations and education. I specialized in marketing and PR campaigns in property management, real estate and nonprofit work. I serve as the director at large for PRSSA and have mentored hundreds of students and faculty members, helping them successfully enter the field of public relations. My hobbies include spending time with my husband, grown children, grandchildren and dogs. I am an avid cyclist and I love to participate in Bible studies at my church.
I have been a communication strategist for over two decades, working with clients in various fields from political candidates to lifestyle organizations. Through this work, I have developed branding, public relations, and communication strategies that aided businesses in reaching their organizational goals. In addition to my work, I strive to impact and help shape my community through volunteerism. To that end, I sit on the Leadership Riverside Steering Committee and serve on various boards and committees.
8432 Magnolia Avenue
Riverside, CA 92504
Dr. Victoria Brodie, Chair
Patty VanBuskirk, Department Secretary
(951) 343-4493
calbaptist.edu/communication-arts
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Communication Studies, B.A.
Journalism and New Media, B.A.
Marketing, B.S.