Student Learning Outcomes

Consistent with the university student outcomes, upon completion of the Bachelor of Arts in Marketing degree, graduates will be able to:

1. Effectively present information orally and in writing.
2. Exercise the use of business concepts relate to micro and macroeconomics.
3. Apply business concepts related to finance and accounting.
4. Integrate business concepts related to law.
5. Exercise business concepts related to quantitative analysis and statistics.
6. Analyze and apply business concepts related to business and organizational management along with associated integration of biblical principles.
7. Explain and apply business concepts related to integrated marketing communications and consumer behavior.
8. Integrate marketing concepts and analyze data to develop and implement marketing strategy recommendations.
9. Integrate concepts related to international marketing.
10. Integrate marketing concepts related to retailing and merchandising.