Marketing, BA (Online)
CBU's online Bachelor of Arts in Marketing degree program puts students in a strong position to pursue a rewarding career in marketing.
Program Intro
Learn the art of understanding consumer behavior. The Marketing program at California Baptist University equips students to understand how and why consumers make decisions in today's dynamic world. Through a blend of research, strategy and creativity, students learn to analyze consumer behavior and develop effective marketing campaigns across traditional and digital platforms. Grounded in a Christ-centered perspective and real-world business practice, the program prepares graduates to turn insight into action and pursue careers in areas such as digital marketing, advertising and brand strategy.
The Dr. Robert K. Jabs School of Business at California Baptist University has several majors accredited by the Accreditation Council for Business Schools and Programs (ACBSP), the premier accreditor for teaching-focused business programs. All accredited majors are identified by the ACBSP logo on the page for that major. Note that our minors and concentrations are not accredited by ACBSP. Information on Jabs School student achievement can be found via the National Center for Education Statistics. Information on Jabs School student achievement can be found here.
*Based on a full-time course load and prior completion of general education and elective requirements
*Based on current academic year. Subject to change.
Resources
Explore helpful tools to plan your path in the online Marketing program at CBU, including course details and transfer credit guidance.
The Online Student Experience at CBU
What can I expect as an online student at CBU?
Your Schedule. Your Pace. Your Purpose.
Prefer the flexibility of online classes? With CBU, you can learn anytime, anywhere and on your own terms.
8 Week Sessions
Restart and complete your academic journey at your own pace with the full support of CBU staff and faculty.
100% Christian Faculty
Learn from professors, many of whom are experts in their field, who care for your edification as much as they care about your education.
Frequently Asked Questions
All online programs are designed to be transfer friendly. An admissions decision and degree review with a full breakdown of transfer work will be provided in 1-3 business days once a completed application and all official transcripts are received.
A maximum of 100 units can be transferred in, and more information on transferring to CBU Online can be found here: https://calbaptist.edu/admissions-aid/online/transfer
Career possibilities with an online degree in Marketing from CBU
Discover just a few of the professions CBU graduates have found themselves in thanks to their degree in Marketing.
- Social Media Specialist
- Marketer
- Marketing Manager
- Advertiser
- Market Research Analyst
- Cost Estimator
- Economist
One of the best things about the online marketing program at CBU was the flexibility involved in advancing in the material and learning at my own pace. I was able to learn the key terms involved in marketing and how to utilize them and intertwine them with real-world brands. Moreover, the online marketing program at CBU instilled in me how one can honor and glorify God through their work as a marketer.
Victoria Guerrero
Program Details
Learn How to Facilitate Change
CBU marketing students will receive a foundation in core business and professional competencies in addition to the advanced marketing curriculum. Coursework will prepare savvy professionals to evaluate market trends, identify consumer needs, develop pricing strategies and promote products and services for their organization.
Learn Flexibly Online, On Your Schedule
- Classes start every 8 weeks
- Accelerated, asynchronous courses offered 100% online
- Three semesters offered year round allows students the ability to graduate faster
- Transfer friendly — consolidate your undergraduate college credits and finish your degree
Consistent with the university student outcomes, upon completion of the Bachelor of Arts in Marketing degree, graduates will be able to:
- Effectively present information orally and in writing.
- Exercise the use of business concepts relate to micro and macroeconomics.
- Apply business concepts related to finance and accounting.
- Integrate business concepts related to law.
- Exercise business concepts related to quantitative analysis and statistics.
- Analyze and apply business concepts related to business and organizational management along with associated integration of biblical principles.
- Explain and apply business concepts related to integrated marketing communications and consumer behavior.
- Integrate marketing concepts and analyze data to develop and implement marketing strategy recommendations.
- Integrate concepts related to international marketing.
- Integrate marketing concepts related to retailing and merchandising.
When you complete and submit your application to CBU, a friendly and knowledgeable admissions counselor will guide you through the admissions process and all the necessary steps to become a Lancer.
CBU accepts applications for online enrollment throughout the year, and most online degree programs can start at 6 semester entry points per calendar year.
| Online Semester | Classes Begin |
|---|---|
| Summer 2026 - Session 2 | July 6 |
| Fall 2026 - Session 1 | August 7 |
| Fall 2026 - Session 2 | November 2 |
| Spring 2027 - Session 1 | January 11 |
| Spring 2027 - Session 2 | March 8 |
| Summer 2027 - Session 1 | May 10 |
| Summer 2027 - Session 2 | July 5 |
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