Marketing, B.A. (Online)
CBU's online Bachelor of Arts in Marketing degree program puts students in a strong position to pursue a rewarding career in marketing.
Program Intro
Learn the art of understanding consumer behavior. CBU's online marketing degree prepares students for various fields within the marketing profession, allowing graduates to be competitive in the workforce.
*Based on a full-time course load and prior completion of general education and elective requirements
*Based on current academic year. Subject to change.
Why Earn Your B.A. in Marketing (Online) at CBU?
Learn How to Facilitate Change
CBU marketing students will receive a foundation in core business and professional competencies in addition to the advanced marketing curriculum. Coursework will prepare savvy professionals to evaluate market trends, identify consumer needs, develop pricing strategies and promote products and services for their organization.
Learn Flexibly Online, On Your Schedule
- Classes start every 8 weeks
- Accelerated, asynchronous courses offered 100% online
- Three semesters offered year round allows students the ability to graduate faster
- Transfer friendly — consolidate your undergraduate college credits and finish your degree
Program Details
Consistent with the university student outcomes, upon completion of the Bachelor of Arts in Marketing degree, graduates will be able to:
- Effectively present information orally and in writing.
- Exercise the use of business concepts relate to micro and macroeconomics.
- Apply business concepts related to finance and accounting.
- Integrate business concepts related to law.
- Exercise business concepts related to quantitative analysis and statistics.
- Analyze and apply business concepts related to business and organizational management along with associated integration of biblical principles.
- Explain and apply business concepts related to integrated marketing communications and consumer behavior.
- Integrate marketing concepts and analyze data to develop and implement marketing strategy recommendations.
- Integrate concepts related to international marketing.
- Integrate marketing concepts related to retailing and merchandising.
MKT 353: Integrated Marketing Communications
This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships.
MKT 458: Consumer Behavior
A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases.
MKT 333: Principles of Marketing
A study of the marketing functions, channels of distribution, selling, advertising, distribution and marketing management for both retail and industrial businesses.
Associate Professor of Marketing Office Phone: 951-343-2199
Christina Gonzalez, Ed.D.
E-mail: cgonzalez@calbaptist.edu
Office Location: Tyler Plaza
Is financial aid available to help pay for online programs?
Our online degrees offer a reputable and more affordable option for earning your bachelor’s,
master's or doctorate degree. When pursuing an online degree, students are freed from
the financial obligations that accompany some traditional degrees, such as room accommodations,
gas and parking. Additionally, CBU has partnered with select employers to provide their employees with the opportunity to improve their career through their
educational goals and receive a 20% tuition scholarship. Learn more about tuition and financial aid.
Are CBU's online programs accredited?
California Baptist University (CBU), which includes all programs offered online, is accredited by the Western Association
of Schools and Colleges Senior College and University Commission (WSCUC). Many prospective
students are uncertain about which college degrees employers or universities will
accept. This regional accreditation by WSCUC means you can be confident that your
CBU degree is recognized and respected by schools and companies across the country.
CBU Online has received various awards and has been ranked in the top 50 in the nation
- best online bachelor’s degree category by U.S. News & World Report for 7 consecutive
years.
What resources do I need to complete my degree online?
To complete your online degree, you will need access to a computer, Wi-Fi and a word
processor like Microsoft Word. These are necessary to access the student learning
system and complete your assignments. Some programs may require different resources.
Check with your enrollment counselor for specific expectations upon applying for your
program, or you can view additional information here.
When you complete and submit your application to CBU, a friendly and knowledgeable admissions counselor will guide you through the admissions process and all the necessary steps to become a Lancer.
CBU accepts applications for online enrollment throughout the year, and most online degree programs can start at 6 semester entry points per calendar year.
| 2024 Online Semester | Classes Begin |
|---|---|
| Spring 2024 - Session 2 | March 4 |
| Summer 2024 - Session 1 | May 6 |
| Summer 2024 - Session 2 | July 1 |
| Fall 2024 - Session 1 | September 2 |
| Fall 2024 - Session 2 | October 28 |
One of the best things about the online marketing program at CBU was the flexibility involved in advancing in the material and learning at my own pace. I was able to learn the key terms involved in marketing and how to utilize them and intertwine them with real-world brands. Moreover, the online marketing program at CBU instilled in me how one can honor and glorify God through their work as a marketer.
Victoria Guerrero
Career Possibilities
- Social Media Specialist
- Marketer
- Marketing Manager
- Advertiser
- Market Research Analyst
- Cost Estimator
- Economist
*Some career options may require further education.
Related Programs
Next Steps
Join a growing group of accomplished alumni who earned their degree while balancing career and family goals. To begin your journey at California Baptist University and connect with your God-given calling, request more information or apply today!