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Marketing, BA (Online)

CBU's online Bachelor of Arts in Marketing degree program puts students in a strong position to pursue a rewarding career in marketing.

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Program Intro

Learn the art of understanding consumer behavior. CBU's online marketing degree prepares students for various fields within the marketing profession, allowing graduates to be competitive in the workforce.

48 Units

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16 Months to Completion

*Based on a full-time course load and prior completion of general education and elective requirements

$520 +fees Cost Per Unit

*Based on current academic year. Subject to change.

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Why Earn Your BA in Marketing (Online) at CBU?

Learn How to Facilitate Change

CBU marketing students will receive a foundation in core business and professional competencies in addition to the advanced marketing curriculum. Coursework will prepare savvy professionals to evaluate market trends, identify consumer needs, develop pricing strategies and promote products and services for their organization.

Learn Flexibly Online, On Your Schedule

Program Details

Consistent with the university student outcomes, upon completion of the Bachelor of Arts in Marketing degree, graduates will be able to:

  1. Effectively present information orally and in writing.
  2. Exercise the use of business concepts relate to micro and macroeconomics.
  3. Apply business concepts related to finance and accounting.
  4. Integrate business concepts related to law.
  5. Exercise business concepts related to quantitative analysis and statistics.
  6. Analyze and apply business concepts related to business and organizational management along with associated integration of biblical principles.
  7. Explain and apply business concepts related to integrated marketing communications and consumer behavior.
  8. Integrate marketing concepts and analyze data to develop and implement marketing strategy recommendations.
  9. Integrate concepts related to international marketing.
  10. Integrate marketing concepts related to retailing and merchandising.

MKT 353: Integrated Marketing Communications

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships.

MKT 458: Consumer Behavior

A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases.

MKT 333: Principles of Marketing

A study of the marketing functions, channels of distribution, selling, advertising, distribution and marketing management for both retail and industrial businesses. 

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Christina Gonzalez, Ed.D.

Associate Professor of Marketing

Office Phone: 951-343-2199
Office Location: Tyler Plaza

Is financial aid available to help pay for online programs?
Our online degrees offer a reputable and more affordable option for earning your bachelor’s, master's or doctorate degree. When pursuing an online degree, students are freed from the financial obligations that accompany some traditional degrees, such as room accommodations, gas and parking. Additionally, CBU has partnered with select employers to provide their employees with the opportunity to improve their career through their educational goals and receive a 20% tuition scholarship. Learn more about tuition and financial aid.

Are CBU's online programs accredited? 
California Baptist University (CBU), which includes all programs offered online, is accredited by the Western Association of Schools and Colleges Senior College and University Commission (WSCUC). Many prospective students are uncertain about which college degrees employers or universities will accept. This regional accreditation by WSCUC means you can be confident that your CBU degree is recognized and respected by schools and companies across the country.

CBU Online has received various awards and has been ranked in the top 50 in the nation - best online bachelor’s degree category by U.S. News & World Report for 7 consecutive years.

What resources do I need to complete my degree online?
To complete your online degree, you will need access to a computer, Wi-Fi and a word processor like Microsoft Word. These are necessary to access the student learning system and complete your assignments. Some programs may require different resources. Check with your enrollment counselor for specific expectations upon applying for your program, or you can view additional information here.

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When you complete and submit your application to CBU, a friendly and knowledgeable admissions counselor will guide you through the admissions process and all the necessary steps to become a Lancer.

CBU accepts applications for online enrollment throughout the year, and most online degree programs can start at 6 semester entry points per calendar year.

Online Semester Classes Begin
Summer 2024 - Session 2 July 1
Fall 2024 - Session 1 September 2
Fall 2024 - Session 2 October 28
Spring 2025 - Session 1 January 6
Spring 2025 - Session 2 March 3
Summer 2025 - Session 1 May 5
Summer 2025 - Session 2 June 30

How to Apply

Victoria Guerrero

One of the best things about the online marketing program at CBU was the flexibility involved in advancing in the material and learning at my own pace. I was able to learn the key terms involved in marketing and how to utilize them and intertwine them with real-world brands. Moreover, the online marketing program at CBU instilled in me how one can honor and glorify God through their work as a marketer.

Victoria Guerrero

Career Possibilities

  • Social Media Specialist
  • Marketer
  • Marketing Manager
  • Advertiser
  • Market Research Analyst
  • Cost Estimator
  • Economist

*Some career options may require further education.

Related Programs

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Next Steps

Join a growing group of accomplished alumni who earned their degree while balancing career and family goals. To begin your journey at California Baptist University and connect with your God-given calling, request more information or apply today!