Marketing (Online)

BACHELOR OF ARTS

Learn the art of understanding consumer behavior.

CBU's online Bachelor of Arts in Marketing degree program puts students in a strong position to pursue a rewarding career in marketing. The marketing degree prepares students for various fields within the marketing profession, allowing graduates to be competitive in the workforce.

16

Months to Completion *

$520 + fees

Cost Per Unit *
View Additional Cost of Attendance (COA)
and Fees.

48

Units

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About the Program
Interesting Courses
Student Learning Outcomes
How to Apply

marketing

Why earn your B.A. in Marketing (Online) at CBU?

Learn how to facilitate change

CBU marketing students will receive a foundation in core business and professional competencies in addition to the advanced marketing curriculum. Coursework will prepare savvy professionals to evaluate market trends, identify consumer needs, develop pricing strategies and promote products and services for their organization.

Learn flexibly online, on your schedule

Classes start every 8 weeks
Accelerated, asynchronous courses offered 100% online
Three semesters offered year round allows students the ability to graduate faster
Transfer friendly — consolidate your undergraduate college credits and finish your degree

International Business

BUS 334

An introduction to international business which will expose students to major international business issues, including international trade, cultures, economics, marketing and communication issues of multinational corporations.

Integrated Marketing Communications

MKT 353

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships.

Consumer Behavior

MKT 458

A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases.

Student Learning Outcomes

Consistent with the university student outcomes, upon completion of the Bachelor of Arts in Marketing degree, graduates will be able to:

1. Effectively present information orally and in writing.
2. Exercise the use of business concepts relate to micro and macroeconomics.
3. Apply business concepts related to finance and accounting.
4. Integrate business concepts related to law.
5. Exercise business concepts related to quantitative analysis and statistics.
6. Analyze and apply business concepts related to business and organizational management along with associated integration of biblical principles.
7. Explain and apply business concepts related to integrated marketing communications and consumer behavior.
8. Integrate marketing concepts and analyze data to develop and implement marketing strategy recommendations.
9. Integrate concepts related to international marketing.
10. Integrate marketing concepts related to retailing and merchandising.

Take the next step toward living your purpose

As you make decisions about college, keep in mind the full social, spiritual and educational experience awaiting you at CBU. Here, you will be supported by professors, staff and fellow students who will help you discover your strengths and challenge you to do more than you ever thought you could. Let us equip you with the education, training and opportunities you'll need to start making a unique difference doing what you love.

Apply today! When you complete and submit your application to CBU, a friendly and knowledgeable admissions counselor will guide you through the admissions process and all the necessary steps to become a Lancer.

CBU accepts applications for online enrollment throughout the year, and most online degree programs can start at 6 semester entry points per calendar year.

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Career Opportunities

Market Research Analyst
Marketer
Advertiser
Social Media Specialist
Cost Estimator
Economist

*Some career opportunities may require further education

Alumni Spotlight

"One of the best things about the online marketing program at CBU was the flexibility involved in advancing in the material and learning at my own pace. I was able to learn the key terms involved in marketing and how to utilize them and intertwine them with real-world brands. Moreover, the online marketing program at CBU instilled in me how one can honor and glorify God through their work as a marketer."
Victoria Guerrero

Meet Some of Our Faculty

Dr. Christina Maria Gonzalez

Associate Professor of Business

I am a marketing expert with more than 25 years in business. I have managed more than $30 million in annual media spend, worked with Fortune 50 companies to develop global initiatives that have doubled market share and increased sales year over year. I have been teaching for more than 12 years, and, as the first in my family to attend college, I truly understand the value and impact of an education. I enjoy travelling internationally with my family as well as soccer and college football.

See Profile >

Dr. Christina Maria Gonzalez

Associate Professor of Business

I am a marketing expert with more than 25 years in business. I have managed more than $30 million in annual media spend, worked with Fortune 50 companies to develop global initiatives that have doubled market share and increased sales year over year. I have been teaching for more than 12 years, and, as the first in my family to attend college, I truly understand the value and impact of an education. I enjoy travelling internationally with my family as well as soccer and college football.

See Profile >