Courses

Businesses are consistently tasked with the external forces of customer buying power, and the internal organizational forces of recruiting, hiring, and managing of the workforce who support those decisions. Therefore, customer and people analytics are essential to the important synergy in marketing your product. Learn to build, through fundamentals of people analytics, those teams necessary to support your marketing functions. The primary focus of the course learning objectives is to describe and support data collection and communicate the outcome of customer decisions in order to underpin strategic marketing decisions for an organization's growth and sustainability. Prerequisite: BUS 534. (3 units; Spring)

This course is designed to impact the way you think about transforming data into better decisions in operations and logistic analytics. This course focuses on how the data can be used by project and program managers to institute initial supply chains and improve existing supply chains in support of effective and efficient logistic outcomes. In order for businesses to remain competitive and profitable, operations and logistics must respond to changes in the market by customers, policy and risk. This course will challenge the student to analyze data from these three areas quantitatively, produce methods to adapt to these challenges, which include challenges of collecting impactful data, and predict possible outcomes. Additional course fee. Pre- or Co-Requisite: BUS 534. (3 units; Spring)

This course discusses techniques for creating effective data visualizations to inform business decision making. Topics focus on turning data into charts, graphs, maps, and more to affect and inform business decision-making. Students will also prototype several visualizations based on existing datasets. Additional software fee. (3 units; Spring/Summer)

This course delves into the field of predictive analytics, where you'll learn how to use exploratory, forecasting, and predictive modeling integrated for model fitting and analysis in specific applied business environments. Concepts combine application of business strategy, information technology, and modeling methods. Students will build and explore predictive models in conjunction with continuous and categorical business environments in marketing, finance, production, process, and managerial targets. Students successfully completing this course will be prepared for SAS Global Certification exam in Visual Modeling using SAS Visual Statistics 7.4 software. Additional software fee. (3 units; Fall/Summer)

This course is a study of the knowledge and skills used to protect networks using the tools and techniques of an ethical hacker. Students will explore the concept of ethical hacking and its practitioners, along with performing security testing. A technology focused course, students will learn new security resources, emerging vulnerabilities, innovative methods to protect networks, mobile security considerations and computer crime laws. (3 units; Fall, Summer, & Online)

Emphasizes the understanding and knowledge of the various components of an enterprise information systems infrastructure. Topics include computer-based hardware and software, operating systems, virtual servers, database systems, big data, wired and wireless networks, mobile computing, E-commerce, cloud computing, enterprise systems, business intelligence, knowledge management, system acquisition, system development, cybercrime, and ethics. (3 units; As offered & Online).

This course focuses on the evaluation, assessment, and adoption of new technologies with the goal to support and enhance organizational strategy and competitive advantage. Topics include artificial intelligence, autonomous vehicles, 3D printing, Internet of Things (IoT), virtual and augmented reality, and biotechnology, and how emerging technologies are identified, how they evolve, and factors that may encourage or stifle growth. (3 units; As offered & Online).

Emphasizes the knowledge and assessment of cyber law and compliance as it relates to the organization. Topics include the Organizational Strategic Governance framework, business continuity management planning, risk assessment, resilience policy, the Integrated Resilience Management Model and System, threat identification, competitor and marketing analysis, and the governance and regulation compliance decision-making process using an ethical framework. (3 units; As offered & Online).