In This Section

1.1 Identify and describe key theories and practices in the areas of accounting, finance, marketing, management, economics, and business law.

1.2 Apply knowledge and principles to business scenarios in the areas of accounting, finance, marketing, management, and economics.

2.1 Use critical thinking to identify issues, collect and examine information, evaluate evidence, and draw conclusions.

2.2 Use creative thinking to synthesize ideas and expertise, and take appropriate risk in developing innovative approaches to address business problems.

2.3 Integrate knowledge and values from various disciplines and transfer skills to the workplace.

3.1 Communicate in writing to a targeted audience with clarity, appropriate tone, proper mechanics, and relevant content.

3.2 Orally present a message with confidence, effective voice inflection, clarity, and appropriate visual aids.

4.1 Define problems, identify alternatives, and establish criteria to evaluate potential solutions.

4.2 Utilize and/or formulate models to represent and solve business problems, compute results, and develop solutions.

4.3 Demonstrate proficiency in utilizing business software solutions.

5.1 Employ ethical guidelines in evaluating consequences and making choices.

5.2 Identify and apply relevant biblical principles to critical business issues.

6.1 Work effectively within groups.

6.2 Describe and evaluate the fundamental principles and trends in economics, politics, business law, and culture, and apply them to business issues.

6.3 Identify fundamental global factors and evaluate their impact on business issues.


Marketing Major

7.1 Students will collect and analyze information in order to solve marketing problems.

7.2 Students will persuasively communicate a marketing message.

7.3 Students will integrate the decision making process into the formulation of a marketing strategy.