Marketing, BS

Marketing influences almost every decision people make — from breakfast foods to clothing brands.

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Program Intro

To master the art of persuasion, students in CBU's marketing bachelor's program will study customers from the inside out, conducting research on consumer behavior, learning what people need and how they think. They’ll then be able to use that data to formulate marketing strategies, create ad campaigns, build brands and manage social media interactions.

69 Units

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3 Concentrations
23 Required Major Courses

Why Study Marketing at CBU?

Creative problem solvers will enjoy the competitiveness and distinctly Christian perspective of CBU’s marketing program, which is enhanced by a variety of value-added experiences, such as special events, speakers, networking opportunities and field trips. Students bridge academic concepts with real working-world experience by interning at local and global businesses and enhance their skills for effective leadership in the global economy by studying in our two-week summer program at Oxford University in England.

What You'll Learn

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Program Details

MKT 323: Marketing Research

The emphasis of the course is on improving the skills of conducting marketing research.

MKT 360: Digital Marketing Essentials

Students will learn to utilize digital strategies, social tools and tactics to gain insights into the audience, competitors and industry on a variety of social media platforms. 

MKT 458: Consumer Behavior

A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system.

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  • Digital Marketing Concentration
  • International Marketing Concentration
  • Sport Marketing Concentration

Keanon Alderson, Ph.D.

Professor of Business
Director, CBU Family Business Center

Office Phone: 951-343-4768
Office Location: School of Business Building Room 230

CBU’s Dr. Robert K. Jabs School of Business is accredited by the Association of Collegiate Business Schools and Programs (ACBSP).

ACBSP Accredited Program


Lukas Stauderman

I chose this major because I wanted to work in sales for a sporting goods company. I like that the faculty is very engaging and all have real-world experience.

Lukas Stauderman '18

Matthew Barrett

I worked with the marketing department at my high school and got interested in pursuing it as a possible career option. Professors are extremely experienced and have an insane amount of knowledge. I'd like to use my marketing major to get involved with sports or the tech industry.

Matthew Barrett '21

Ian Lambooy

I chose to major in marketing because it sounded like an interesting form of business. I feel like I've gotten a head start in real-life experience because of the knowledge my professors have shared.

Ian Lambooy '20

Career Possibilities

Marketing majors can apply their field of study to a variety of business roles. Some careers listed below may require further education.

  • Public Relations Specialist
  • Influencer
  • Merchandising Specialist
  • Marketing Campaign Specialist
  • Product Marketing Manager
  • Marketing Director
  • Marketing Specialist
  • Copywriter
  • Consumer Marketing Specialist
  • Marketing Coordinator
  • Communications Specialist
  • Salesperson
  • Brand Manager

Related Programs

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Next Steps

Join our community. At CBU, you’ll be challenged to become an individual whose skills, integrity, and sense of purpose glorify God and distinguish you in the world.