Courses

 Core Business Requirements

  

Lower Division Core Business Requirements

ACC250 Principles of Accounting I

An introduction to financial accounting, involving its basic structure, the accounting cycles for service and merchandising enterprises, assets, liabilities, and accounting systems. (3 units; Fall/Spring & OPS)

ACC250-A
Browning, Julianna
09/07/2021 MWF 9:30 AM - 10:30 AM BUS 252
ACC250-B
Browning, Julianna
09/07/2021 MWF 10:45 AM - 11:45 AM BUS 252
ACC250-D
Kaminski, Ellen Elizabeth
09/07/2021 TTh 10:30 AM - 12:00 PM BUS 253
ACC250-C
Browning, Julianna
09/07/2021 MWF 12:00 PM - 1:00 PM CBU Virtual SYNC
ACC250-A
Browning, Julianna
01/10/2022 MWF 8:15 AM - 9:15 AM BUS 252

ACC251 Principles of Accounting II

This course has an emphasis on managerial accounting involved with corporations, control accounting, and decision making. Prerequisite: ACC 250. (3 units; Fall/Spring & OPS)

ACC251-A
Browning, Julianna
09/07/2021 MWF 8:15 AM - 9:15 AM BUS 252
ACC251-C
Browning, Julianna
01/10/2022 MWF 12:00 PM - 1:00 PM BUS 251
ACC251-B
Browning, Julianna
01/10/2022 MWF 10:45 AM - 11:45 AM BUS 251

BUS101 Introduction to Business

Introduces students to various business disciplines, provides an overview of each function’s role in an organization and explores the various career opportunities available within each of these disciplines. (3 units; Fall/Spring)

BUS101-E
Vanderslice, Gaynell
09/07/2021 TTh 7:00 AM - 8:30 AM BUS 202
BUS101-C
Alderson, Keanon J.
09/07/2021 W 2:30 PM - 5:30 PM BUS 203
BUS101-A
Alderson, Keanon J.
09/07/2021 MWF 9:30 AM - 10:30 AM BUS 202
BUS101-B
Alderson, Keanon J.
09/07/2021 MWF 10:45 AM - 11:45 AM BUS 202
BUS101-B
Alderson, Keanon J.
01/10/2022 MWF 1:15 PM - 2:15 PM BUS
BUS101-A
Alderson, Keanon J.
01/10/2022 MWF 10:45 AM - 11:45 AM BUS 124

BUS217 Microeconomics

This course studies economic behavior at the individual level. Topics include decision-making processes of households and firms, supply and demand, elasticity, and marginal analysis. Market structure and public policy are examined to evaluate their impact on economic welfare and the allocation of scarce resources. (3 units; Fall/Spring & OPS)

BUS217-A
Namvar, Bob
09/07/2021 TTh 12:15 PM - 1:45 PM BUS 251
BUS217-E
Wendee, Paul Michael
09/07/2021 TTh 12:15 PM - 1:45 PM BUS 250
BUS217-C
Namvar, Bob
09/07/2021 TTh 3:45 PM - 5:15 PM BUS 202
BUS217-B
Namvar, Bob
09/07/2021 TTh 8:45 AM - 10:15 AM BUS 202
BUS217-B
Namvar, Bob
01/10/2022 M 12:00 PM - 3:00 PM BUS
BUS217-A
Namvar, Bob
01/10/2022 TTh 10:30 AM - 12:00 PM BUS 203

BUS218 Macroeconomics

This course offers a common sense approach to economics, covering basic economic laws and how they apply to our world and everyday life. The course focuses on the overall economy and economic theories that offer explanations for its fluctuations and changes. Also, the course is designed to give the student a sufficient grounding in the terminology, basic concepts, and issues of economics to stimulate interest in further study and provide background in business. (3 units; Fall/Spring & OPS)

BUS218-A
Namvar, Bob
09/07/2021 TTh 10:30 AM - 12:00 PM BUS 202
BUS218-B
Namvar, Bob
01/10/2022 TTh 2:00 PM - 3:30 PM BUS 204
BUS218-A
Namvar, Bob
01/10/2022 TTh 12:15 PM - 1:45 PM BUS 204

BUS237 Management Based on Bibl Prin

In this course students learn to identify and apply effective management and leadership behaviors based on principles found in the Bible. This course will equip each student with skills in making biblically-informed choices in realistic business scenarios. (3 units; Fall/Spring)

BUS237-A
Devlin, April Marie
09/07/2021 MWF 9:30 AM - 10:30 AM Health Science Campus L240
BUS237-D
Winter, Natalie A
09/07/2021 T 7:00 AM - 8:30 AM BUS ONLN
BUS237-B
Alderson, Keanon J.
09/07/2021 MWF 12:00 PM - 1:00 PM BUS 202
BUS237-C
Winter, Natalie A
09/07/2021 Th 10:30 AM - 12:00 PM BUS ONLN
BUS237-B
Winter, Natalie A
01/10/2022 Th 12:15 PM - 1:45 PM Yeager Center ONLN
BUS237-A
Winter, Natalie A
01/10/2022 T 12:15 PM - 1:45 PM Yeager Center ONLN

CIS270 Business IT Application

This course will develop essential math and computer skills necessary to support the student's integration into the business program. Students will be introduced to the Microsoft Office suite application packages: Word, Excel, PowerPoint, and Outlook. In addition, they will reinforce essential math skills that support upper division requirements and integrate with computer software applications. Students will be expected to demonstrate integration of the math and software skills by the end of the course. Prerequisite: MAT 115 or STA 144. (3 units; Fall/Spring & OPS)

CIS270-A
Gramling, Timothy S.
09/07/2021 W 2:30 PM - 5:30 PM James Complex 367
CIS270-C
Mc Connell-Freeman, Christy Lee
01/10/2022 TTh 8:45 AM - 10:15 AM BUS 209
CIS270-A
Borden, Carnell
01/10/2022 M 2:30 PM - 5:30 PM BUS 209
CIS270-B
Borden, Carnell
01/10/2022 MWF 12:00 PM - 1:00 PM BUS 209

 

Upper Division Core Business Requirements

BUS303 Business Finance

This course provides an introduction to the principles of financial management. It includes an overview of financial management, financial analysis and control, capital investment decisions, raising funds and cost of capital, sources of long-term funds and cash management principles. Prerequisites: ACC 250 or 350, and CIS 270. (3 units; Fall/Spring & OPS)

BUS303-B
Harrison, Adele L.
09/07/2021 TTh 3:45 PM - 5:15 PM BUS 250
BUS303-A
Harrison, Adele L.
09/07/2021 MWF 9:30 AM - 10:30 AM BUS 250
BUS303-B
Harrison, Adele L.
01/10/2022 TTh 3:45 PM - 5:15 PM BUS
BUS303-A
Wendee, Paul Michael
01/10/2022 MWF 9:30 AM - 10:30 AM BUS 251

BUS315 Business Statistics

This course includes the assembling and presentation of statistical data, probability distributions, sampling techniques, and statistical analysis. A project with practical problem solving is required. Prerequisites: CIS 270, and MAT 115, 123 or higher or STA 144. (3 units; Fall/Spring & OPS)

BUS315-B
Borden, Carnell
09/07/2021 TTh 8:45 AM - 10:15 AM CBU Virtual SYNC
BUS315-A
Borden, Carnell
09/07/2021 MWF 8:15 AM - 9:15 AM BUS 209
BUS315-A
Girju, Marina Magdalena
01/10/2022 W 2:30 PM - 5:30 PM BUS 209
BUS315-B
Girju, Marina Magdalena
01/10/2022 TTh 10:30 AM - 12:00 PM BUS 209

BUS334 International Business

An introduction to international business which will expose students to major international business issues, including international trade, cultures, economics, marketing and communication issues of multinational corporations. (3 units; Fall/Spring & OPS)

BUS334-A
Weniger, Marc
09/07/2021 TTh 10:30 AM - 12:00 PM BUS 251
BUS334-B
Weniger, Marc
09/07/2021 TTh 2:00 PM - 3:30 PM BUS 204
BUS334-A
Weniger, Marc
01/10/2022 W 2:30 PM - 5:30 PM BUS
BUS334-B
Weniger, Marc
01/10/2022 TTh 8:45 AM - 10:15 AM BUS

BUS356 Business Communication

This course emphasizes individual, interpersonal and intercultural communication concepts. Special emphasis is placed on the various functions of communication concepts in a business environment. (3 units; Fall/Spring)

BUS356-A
Vanderslice, Gaynell
09/07/2021 TTh 10:30 AM - 12:00 PM BUS 252
BUS356-B
Vanderslice, Gaynell
09/07/2021 TTh 2:00 PM - 3:30 PM BUS 252
BUS356-C
Devlin, April Marie
09/07/2021 MWF 12:00 PM - 1:00 PM BUS 253
BUS356-B
Vanderslice, Gaynell
01/10/2022 MWF 10:45 AM - 11:45 AM BUS
BUS356-A
Vanderslice, Gaynell
01/10/2022 TTh 12:15 PM - 1:45 PM BUS 250

BUS358 Business Law

This course covers the law of sales, employment, contracts, negotiable instruments, agency and partnerships, corporations, insurance, real and personal property, estates, and bankruptcy. (3 units; Fall/Spring & OPS)

BUS358-B
Bishop, Jim
09/07/2021 TTh 10:30 AM - 12:00 PM BUS 250
BUS358-A
Bishop, Jim
09/07/2021 MWF 10:45 AM - 11:45 AM BUS 251
BUS358-B
Bishop, Jim
01/10/2022 TTh 10:30 AM - 12:00 PM BUS 252
BUS358-A
Bishop, Jim
01/10/2022 MWF 10:45 AM - 11:45 AM BUS 104

BUS463 Business and Organizational Mgmt

This course is the study of management theories and the functional concepts of leadership, planning, and decision making. Special emphasis is placed on quality issues, globalism, diversity, ethics, productivity, motivation, skill development, and human resource management. An emphasis on integrating biblical principles and leadership will also be studied. (3 units; Fall/Spring & OPS)

BUS463-A
Vanderslice, Gaynell
09/07/2021 W 2:30 PM - 5:30 PM BUS 250
BUS463-B
Herrity, Andrew C.
09/07/2021 TTh 10:30 AM - 12:00 PM BUS 104
BUS463-A
Vanderslice, Gaynell
01/10/2022 TTh 10:30 AM - 12:00 PM BUS 250
BUS463-B
Herrity, Andrew C.
01/10/2022 MWF 8:15 AM - 9:15 AM BUS 251

BUS485 Business Policy and Strategy

This is an integrative study of senior management functions using advanced case analysis, focusing on general management and decision making. Topics include setting objectives; implementing, supporting, and controlling organization-wide policies; developing strategies to achieve objectives; setting standards for measuring performance; evaluating and reformulating policies in response to change; fulfilling leadership responsibilities. Prerequisites: BUS 303, 463, and MKT 333 or ENT 462. (3 units; Fall/Spring & OPS)

BUS485-A
Herrity, Andrew C.
09/07/2021 MWF 9:30 AM - 10:30 AM BUS 251
BUS485-B
Herrity, Andrew C.
09/07/2021 M 2:30 PM - 5:30 PM BUS 202
BUS485-B
Herrity, Andrew C.
01/10/2022 TTh 8:45 AM - 10:15 AM BUS 251
BUS485-A
Herrity, Andrew C.
01/10/2022 MWF 9:30 AM - 10:30 AM BUS 250

MKT333 Principles of Marketing

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring & OPS)

MKT333-A
Ortiz, Mandy H.
09/07/2021 MWF 2:30 PM - 3:30 PM BUS 204
MKT333-C
Ortiz, Mandy H.
09/07/2021 MWF 10:45 AM - 11:45 AM BUS 123
MKT333-B
Winter, Natalie A
09/07/2021 TTh 12:15 PM - 1:45 PM BUS 204
MKT333-A
Ortiz, Mandy H.
01/10/2022 MWF 2:30 PM - 3:30 PM BUS 202
MKT333-B
Gouveia, Nolan M.
01/10/2022 TTh 12:15 PM - 1:45 PM BUS 203
MKT333-C
Winter, Natalie A
01/10/2022 TTh 2:00 PM - 3:30 PM Yeager Center A111

 

Marketing Requirements

 

Upper Division Marketing Requirements

MKT323 Marketing Research

The emphasis of the course is on improving the skills of conducting marketing research. This course is designed to teach students the fundamentals of the research process including: recognizing the need for marketing research, planning for marketing research, obtaining and collecting the data, analyzing the data, and presenting the research results. This course concerns the use of marketing research as an aid to making marketing decisions. Accordingly, this course is appropriate for both prospective users of research results and prospective marketing researchers. Primary and secondary research will be performed, qualitative and quantitative methods will be utilized as well. Prerequisites: BUS 315 and MKT 333. (3 units; Spring & OPS)

MKT323-A
Girju, Marina Magdalena
01/10/2022 TTh 12:15 PM - 1:45 PM BUS

MKT353 Integrated Marketing Communicatn

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Fall & OPS)

MKT353-A
Ortiz, Mandy H.
09/07/2021 MWF 1:15 PM - 2:15 PM BUS 106
MKT353-A
Ortiz, Mandy H.
01/10/2022 MWF 9:30 AM - 10:30 AM BUS

MKT458 Consumer Behavior

A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases. Prerequisite: MKT 333. (3 units; Fall & OPS)

MKT458-A
Ortiz, Mandy H.
09/07/2021 MWF 12:00 PM - 1:00 PM BUS 106

MKT463 Marketing Management

The formulation and implementation of effective marketing management strategies to achieve the creation of a viable marketing plan. Group presentations, case studies and experiential learning assignments will be performed in and out of class. Prerequisite: MKT 333 and Senior status. (3 units; Spring & OPS)

MKT463-A
Ortiz, Mandy H.
01/10/2022 MWF 8:15 AM - 9:15 AM BUS

 

Concentration Courses (12 units)

 

Students must complete all requirements in one of the following concentrations:

    • International Marketing
    • Marketing Management
    • Sales Management
    • Sport Marketing

 

International Marketing

BUS457 Negotiation and Cnflct Resolutn

The course incorporates "real world" negotiation cases, practical bargaining tactics, as well as personal and interpersonal negotiation skills development. Students will complete several negotiation self-awareness instruments and develop a negotiation skills strategy. This course emphasizes the stages of negotiation, bargaining, power structure, and cultural differences at the individual, team, and organizational levels. The course emphasizes the various functions of negotiation theory, conflict resolution, and best practices across multiple industries, such as business, law, education, engineering, psychology, entertainment, and public administration. (3 units; Fall)

BUS457-A
Garcia, Stephen L.
12/13/2021 M 2:30 PM - 4:30 PM BUS 250

LDR450 Culture and Leadership

This course deepens the student's understanding of principles of collaboration, modeling positive behavior, and mentorship in relation to diverse groups, communities, and individuals. Students will evaluate various effective strategies for fostering and nurturing diversity best practices. The course will also have students appreciate the differences of individuals and how to capitalize on those differences as strengths. (3 units; Spring, odd years, & OPS)

MKT444 International Marketing

This course focuses on the theoretical and practical aspects of the cultural environment of global markets, assessing global market opportunities and developing and implementing international marketing strategies. Prerequisite: MKT 333. (3 units; Fall)

MKT444-A
Weniger, Marc
09/07/2021 TTh 8:45 AM - 10:15 AM BUS 251

MKT491 Marketing Internship

Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisites: MKT 333 and permission of the Dean of the School of Business. (1-3 units; Fall/Spring/Summer)

 


 

Marketing Management

Complete nine (9) additional upper division units in marketing.*

Complete three (3) additional upper division units in marketing*, or one of the following:

COM308 Interpersonal Communications

This class examines the dynamics of the two-person communication process. Students will study the development of self-concept, self-disclosure, perception, listening, and feedback as they affect the communication process. Non-verbal communication, attitudes, beliefs, and values will also be explored. (3 units; Fall/Spring & OPS)

COM308-A
Boes, Cynthia D.
09/07/2021 MWF 12:00 PM - 1:00 PM James Complex 171
COM308-A
Boes, Cynthia D.
01/10/2022 MWF 1:15 PM - 2:15 PM James Complex 245

PRL300 Public Relations

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Fall/Spring & OPS)

PRL300-A
Pearson, MaryAnn
09/07/2021 T 2:00 PM - 3:30 PM James Complex ONLN
PRL300-A
Pearson, MaryAnn
01/10/2022 T 2:00 PM - 3:30 PM James Complex ONLN

BUS457 Negotiation and Cnflct Resolutn

The course incorporates "real world" negotiation cases, practical bargaining tactics, as well as personal and interpersonal negotiation skills development. Students will complete several negotiation self-awareness instruments and develop a negotiation skills strategy. This course emphasizes the stages of negotiation, bargaining, power structure, and cultural differences at the individual, team, and organizational levels. The course emphasizes the various functions of negotiation theory, conflict resolution, and best practices across multiple industries, such as business, law, education, engineering, psychology, entertainment, and public administration. (3 units; Fall)

BUS457-A
Garcia, Stephen L.
12/13/2021 M 2:30 PM - 4:30 PM BUS 250

*No more than three (3) units of MKT 491 may be applied to the concentration.

  


  

Sales Management

COM308 Interpersonal Communications

This class examines the dynamics of the two-person communication process. Students will study the development of self-concept, self-disclosure, perception, listening, and feedback as they affect the communication process. Non-verbal communication, attitudes, beliefs, and values will also be explored. (3 units; Fall/Spring & OPS)

COM308-A
Boes, Cynthia D.
09/07/2021 MWF 12:00 PM - 1:00 PM James Complex 171
COM308-A
Boes, Cynthia D.
01/10/2022 MWF 1:15 PM - 2:15 PM James Complex 245

MKT313 Retailing and Merchandising

To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. Topics of discussion will include retail business planning, site selection, retail promotion strategies, HR management, customer relationship management, supply chain management, customer buying behavior, merchandising, space planning and layout, and store management. While the course focuses on the retail industry including retailers of consumer services, the content of the course is also useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general business interest. Prerequisite: MKT 333. (3 units; Fall, even years, & OPS)

MKT443 Personal Selling and Sales Mgmnt

An introduction to the profession of personal selling and sales management. The choice of sales and sales management as a career will be discussed. Topics of interest include: Strategically planning each sales call within a larger account strategy, making the sales call, strengthening communications, responding helpfully to objections, obtaining commitment, and building partnerships. Sales force planning, organizing, management, territory development, selection, compensation, sales force effectiveness, and performance will also be analyzed and discussed. Prerequisite: MKT 333. (3 units; Spring, odd years)

MKT443-A
Alderson, Keanon J.
01/10/2022 W 2:30 PM - 5:30 PM BUS

MKT491 Marketing Internship

Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisites: MKT 333 and permission of the Dean of the School of Business. (1-3 units; Fall/Spring/Summer)

 


 

Sport Marketing

KIN454 Behavioral Aspects of Sport

A study of the sociological and psychological impact of physical activity on humans. The psychological factors of self-perception, motivation, cooperation, and competition will be examined and used as descriptors to illustrate the idea of sport as an institution of society. (3 units; Fall/Spring & OPS)

KIN454-A
O'Rourke, Monica
09/07/2021 T 2:00 PM - 3:15 PM Health Science Campus ONLN
KIN454-A
O'Rourke, Monica
01/10/2022 Th 8:45 AM - 10:15 AM CBU Virtual SYNC

MKT363 Social Media and Content Mrktng

Students will learn how to use social media and content marketing to communicate an organization's message and engage with customers. Additionally, students will learn how to manage an organization's social media presence. Prerequisite: MKT 333. (3 units; Spring, odd years)

MKT363-A
Devlin, April Marie
01/10/2022 MWF 12:00 PM - 1:00 PM BUS 202

MKT491 Marketing Internship

Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisites: MKT 333 and permission of the Dean of the School of Business. (1-3 units; Fall/Spring/Summer)

PRL300 Public Relations

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Fall/Spring & OPS)

PRL300-A
Pearson, MaryAnn
09/07/2021 T 2:00 PM - 3:30 PM James Complex ONLN
PRL300-A
Pearson, MaryAnn
01/10/2022 T 2:00 PM - 3:30 PM James Complex ONLN

 


*Curriculum subject to change. Please see the current catalog for more information.