An introduction to financial accounting, involving its basic structure, the accounting cycles for service and merchandising enterprises, assets, liabilities, and accounting systems. (3 units; Fall)

This course has an emphasis on managerial accounting involved with corporations, control accounting, and decision making. Prerequisite: ACC 250. (3 units; Spring)

Introduces students to various business disciplines, provides an overview of each function’s role in an organization and explores the various career opportunities available within each of these disciplines. (3 units; Fall/Spring)

This course studies economic behavior at the individual level. Topics include decision-making processes of households and firms, supply and demand, elasticity, and marginal analysis. Market structure and public policy are examined to evaluate their impact on economic welfare and the allocation of scarce resources. (3 units; Fall/Spring)

This course offers a common sense approach to economics, covering basic economic laws and how they apply to our world and everyday life. The course focuses on the overall economy and economic theories that offer explanations for its fluctuations and changes. Also, the course is designed to give the student a sufficient grounding in the terminology, basic concepts, and issues of economics to stimulate interest in further study and provide background in business. (3 units; Fall/Spring)

In this course students learn to identify and apply effective management and leadership behaviors based on principles found in the Bible. This course will equip each student with skills in making biblically-informed choices in realistic business scenarios. (3 units; Fall/Spring)

This is an introduction to the essential computer software tools used in the modern information society. Students will be introduced to software applications such as word processing, presentations, spreadsheets, databases, and email. Project-based learning activities will provide hands-on experiences for students to practice and apply the skills to real-world situations. Students will integrate these tools in a comprehensive project. (3 units; Fall/Spring)

This course provides an introduction to the principles of financial management. It includes an overview of financial management, financial analysis and control, capital investment decisions, raising funds and cost of capital, sources of long-term funds and cash management principles. Prerequisites: ACC 250 or 350 and CIS 265 or 270. (3 units; Fall)

This course includes the assembling and presentation of statistical data, probability distributions, sampling techniques, and statistical analysis. A project with practical problem solving is required. Prerequisites: CIS 265 or 270, and MAT 115, 123 or higher, or STA 144. (3 units; Fall/Spring/Summer)

An introduction to international business which will expose students to major international business issues, including international trade, cultures, economics, marketing and communication issues of multinational corporations. (3 units; Fall/Spring)

This course emphasizes individual, interpersonal and intercultural communication concepts. Special emphasis is placed on the various functions of communication concepts in a business environment. (3 units; Fall/Spring)

This course covers the law of sales, employment, contracts, negotiable instruments, agency and partnerships, corporations, insurance, real and personal property, estates, and bankruptcy. (3 units; Fall/Spring)

This course is the study of management theories and the functional concepts of leadership, planning, and decision making. Special emphasis is placed on quality issues, globalism, diversity, ethics, productivity, motivation, skill development, and human resource management. An emphasis on integrating biblical principles and leadership will also be studied. (3 units; Fall/Spring)

This is an integrative study of senior management functions using advanced case analysis, focusing on general management and decision making. Topics include setting objectives; implementing, supporting, and controlling organization-wide policies; developing strategies to achieve objectives; setting standards for measuring performance; evaluating and reformulating policies in response to change; fulfilling leadership responsibilities. Prerequisites: BUS 303, 463, and MKT 333 or ENT 462. (3 units; Fall/Spring)

The student will take an exit exam. Prerequisite: Senior status. Pass/Fail. (0 units; Fall/Spring)

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)

The emphasis of the course is on improving the skills of conducting marketing research. This course is designed to teach students the fundamentals of the research process including: recognizing the need for marketing research, planning for marketing research, obtaining and collecting the data, analyzing the data, and presenting the research results. This course concerns the use of marketing research as an aid to making marketing decisions. Accordingly, this course is appropriate for both prospective users of research results and prospective marketing researchers. Primary and secondary research will be performed, qualitative and quantitative methods will be utilized as well. Prerequisites: BUS 315 and MKT 333. (3 units; Spring)

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Fall)

A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases. Prerequisite: MKT 333. (3 units; Fall)

The formulation and implementation of effective marketing management strategies to achieve the creation of a viable marketing plan. Group presentations, case studies and experiential learning assignments will be performed in and out of class. Prerequisite: MKT 333 and Senior status. (3 units; Spring)

This course will address principles and processes of communication from one culture to another. Attention will be given to different perceptions, ways of thinking, values, verbal and non-verbal expression, and sub-groups within a given culture. Prerequisite: 3 units of Biblical Studies or Intercultural Studies coursework. (3 units; Spring)

This course deepens the student's understanding of principles of collaboration, modeling positive behavior, and mentorship in relation to diverse groups, communities, and individuals. Students will evaluate various effective strategies for fostering and nurturing diversity best practices. The course will also have students appreciate the differences of individuals and how to capitalize on those differences as strengths. (3 units; As offered)

This course focuses on the theoretical and practical aspects of the cultural environment of global markets, assessing global market opportunities and developing and implementing international marketing strategies. Prerequisite: MKT 333. (3 units; Fall)

Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisites: MKT 333 and permission of the Dean of the School of Business. (1-3 units; Fall/Spring/Summer)

This class examines the dynamics of the two-person communication process. Students will study the development of self-concept, self-disclosure, perception, listening, and feedback as they affect the communication process. Non-verbal communication, attitudes, beliefs, and values will also be explored. (3 units; Spring)

This course will address principles and processes of communication from one culture to another. Attention will be given to different perceptions, ways of thinking, values, verbal and non-verbal expression, and sub-groups within a given culture. Prerequisite: 3 units of Biblical Studies or Intercultural Studies coursework. (3 units; Spring)

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Fall/Spring)

This class examines the dynamics of the two-person communication process. Students will study the development of self-concept, self-disclosure, perception, listening, and feedback as they affect the communication process. Non-verbal communication, attitudes, beliefs, and values will also be explored. (3 units; Spring)

To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. Topics of discussion will include retail business planning, site selection, retail promotion strategies, HR management, customer relationship management, supply chain management, customer buying behavior, merchandising, space planning and layout, and store management. While the course focuses on the retail industry including retailers of consumer services, the content of the course is also useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general business interest. Prerequisite: MKT 333. (3 units; Fall, even years)

An introduction to the profession of personal selling and sales management. The choice of sales and sales management as a career will be discussed. Topics of interest include: Strategically planning each sales call within a larger account strategy, making the sales call, strengthening communications, responding helpfully to objections, obtaining commitment, and building partnerships. Sales force planning, organizing, management, territory development, selection, compensation, sales force effectiveness, and performance will also be analyzed and discussed. Prerequisite: MKT 333. (3 units; Spring, odd years)

Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisites: MKT 333 and permission of the Dean of the School of Business. (1-3 units; Fall/Spring/Summer)

A study of the sociological and psychological impact of physical activity on humans. The psychological factors of self-perception, motivation, cooperation, and competition will be examined and used as descriptors to illustrate the idea of sport as an institution of society. (3 units; Fall/Spring)

Students will learn how to use social media and content marketing to communicate an organization's message and engage with customers. Additionally, students will learn how to manage an organization's social media presence. Prerequisite: MKT 333. (3 units; Spring, odd years)

Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisites: MKT 333 and permission of the Dean of the School of Business. (1-3 units; Fall/Spring/Summer)

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Fall/Spring)