Courses

This course offers a common sense approach to economics, covering basic economic laws and how they apply to our world and everyday life. The course focuses on the overall economy and economic theories that offer explanations for its fluctuations and changes. Also, the course is designed to give the student a sufficient grounding in the terminology, basic concepts, and issues of economics to stimulate interest in further study and provide background in business. (3 units; Fall, Spring, & Online)

This is a survey of the principles and practices involved in supervising employees and administering personnel programs. It includes the study of human resource planning; recruitment; selection; training and development; and compensation and benefits. (3 units; Spring & Online)

This course teaches essential skills and techniques of communication strategy used in external and inter-organizational communication, interpersonal and group communication, and written and oral communication in business settings. It provides opportunities for students to apply these skills in correspondence, research, reports and presentations, and prepare them for effective job searches and productive careers in business, management and leadership. (3 units; Fall, Spring, & Online)

The study of the unique issues faced by family owned and operated businesses. Theoretical foundations, differences between family and non-family firms, generational differences, succession, estate planning, family meetings, conflict management strategies, and boards of directors will be discussed. (3 units; Spring, odd years)

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Fall & Online)

Under faculty supervision, the student will be assigned to a business or non-profit organization in an emphasis area (Business Technology, Marketing, Management). This is an opportunity for field experience in applying business principles. May be repeated for a total of six (6 units) Prerequisite: Permission of the Dean of the School of Business. (1-3 units; Fall/Spring/Summer)

Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisites: MKT 333 and permission of the Dean of the School of Business. (1-3 units; Fall/Spring/Summer)

This course has an emphasis on managerial accounting involved with corporations, control accounting, and decision making. Prerequisite: ACC 250. (3 units; Fall, Spring, & Online)

This course includes the assembling and presentation of statistical data, probability distributions, sampling techniques, and statistical analysis. A project with practical problem solving is required. Prerequisite: CIS 270, and MAT 115 or STA 144. (3 units; Fall, Spring, & Online)

This course is the study of management theories and the functional concepts of leadership, planning, and decision making. Special emphasis is placed on quality issues, globalism, diversity, ethics, productivity, motivation, skill development, and human resource management. An emphasis on integrating biblical principles and leadership will also be studied. (3 units; Fall, Spring, & Online)

This course teaches essential skills and techniques of communication strategy used in external and inter-organizational communication, interpersonal and group communication, and written and oral communication in business settings. It provides opportunities for students to apply these skills in correspondence, research, reports and presentations, and prepare them for effective job searches and productive careers in business, management and leadership. (3 units; Fall, Spring, & Online)

The study of the unique issues faced by family owned and operated businesses. Theoretical foundations, differences between family and non-family firms, generational differences, succession, estate planning, family meetings, conflict management strategies, and boards of directors will be discussed. (3 units; Spring, odd years)

This course explores various biases, common heuristics, and social dynamics that often lead to faulty decisions and evaluates strategies and tactics to safe guard the decision making process so as to enhance the probability of implementing good decisions. Students will also study the creative process and models for making wise decisions that optimize personal and collective outcomes. (3 units; Spring, even years, & Online)

Effective groups and teams are critical in modern organizations, yet there are often dysfunctional dynamics and processes within the group. This course will provide the student with fundamental concepts relating to group dynamics, group decision making, and interpersonal conflict. Special attention will be paid to diversity in this class. Students will gain a better understanding of dynamics of group interaction in professional and social settings. Understanding the dynamics of small group interaction and having an understanding of some of the techniques for solving conflict and improving communication toward future benefits. This course will provide the platform necessary for the student to engage in accurate communication of ideas which can influence other behavior. (3 units; Fall, even years, & Online)

An introduction to the profession of personal selling and sales management. The choice of sales and sales management as a career will be discussed. Topics of interest include: Strategically planning each sales call within a larger account strategy, making the sales call, strengthening communications, responding helpfully to objections, obtaining commitment, and building partnerships. Sales force planning, organizing, management, territory development, selection, compensation, sales force effectiveness, and performance will also be analyzed and discussed. Prerequisite: MKT 333. (3 units; Spring, odd years)

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Fall & Online)

Students will learn how to use social media and content marketing to communicate an organization's message and engage with customers. Additionally, students will learn how to manage an organization's social media presence. Prerequisite: MKT 333. (3 units; Spring, odd years)