Courses
An introduction to financial accounting, involving its basic structure, the accounting cycles for service and merchandising enterprises, assets, liabilities, and accounting systems. (3 units; Fall, Spring, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
ACC250-A Browning, Julianna |
09/03/2024 | MWF | 1:15 PM - 2:15 PM | Park Building 202 |
ACC250-B Browning, Julianna |
09/03/2024 | MWF | 10:45 AM - 11:45 AM | Park Building 204 |
ACC250-C Kaminski, Ellen Elizabeth |
09/03/2024 | TTh | 10:30 AM - 12:00 PM | Yeager Center A111 |
ACC250-A Browning, Julianna |
01/13/2025 | MWF | 8:15 AM - 9:15 AM | Park Building 123 |
ACC250-A Browning, Julianna |
09/02/2025 | MWF | 1:15 PM - 2:15 PM | Park Building 202 |
ACC250-B Browning, Julianna |
09/02/2025 | MWF | 10:45 AM - 11:45 AM | Park Building 202 |
ACC250-C Kaminski, Ellen Elizabeth |
09/02/2025 | TTh | 10:30 AM - 12:00 PM | Park Building 202 |
Introduces students to various business disciplines, provides an overview of each functions role in an organization and explores the various career opportunities available within each of these disciplines. (3 units; Fall/Spring)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS101-C Gouveia, Nolan M. |
09/03/2024 | TTh | 8:45 AM - 10:15 AM | Park Building 202 |
BUS101-B Gouveia, Nolan M. |
09/03/2024 | TTh | 2:00 PM - 3:30 PM | Mission Hall 124 |
BUS101-A Winter, Natalie A |
09/03/2024 | MWF | 1:15 PM - 2:15 PM | Mission Hall 109 |
BUS101-B Gouveia, Nolan M. |
01/13/2025 | MWF | 12:00 PM - 1:00 PM | Park Building 123 |
BUS101-C STAFF, STAFF |
09/02/2025 | TTh | 8:45 AM - 10:15 AM | Park Building 202 |
BUS101-B STAFF, STAFF |
09/02/2025 | TTh | 2:00 PM - 3:30 PM | Mission Hall 124 |
BUS101-A Winter, Natalie A |
09/02/2025 | MWF | 1:15 PM - 2:15 PM | Park Building 123 |
This course studies economic behavior at the individual level. Topics include decision-making processes of households and firms, supply and demand, elasticity, and marginal analysis. Market structure and public policy are examined to evaluate their impact on economic welfare and the allocation of scarce resources. (3 units; Fall, Spring, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS217-B Willis, Roston T,, Jr |
09/03/2024 | MWF | 10:45 AM - 11:45 AM | Park Building 203 |
BUS217-A Aboelsad, Riham |
09/03/2024 | TTh | 12:15 PM - 1:45 PM | Park Building 123 |
BUS217-A Aboelsad, Riham |
01/13/2025 | TTh | 10:30 AM - 12:00 PM | Park Building 125 |
BUS217-C STAFF, STAFF |
01/13/2025 | TTh | 10:30 AM - 12:00 PM | Park Building 203 |
BUS217-B Wendee, Paul Michael |
01/13/2025 | MWF | 8:15 AM - 9:15 AM | Park Building 202 |
BUS217-A Aboelsad, Riham |
09/02/2025 | TTh | 12:15 PM - 1:45 PM | Park Building 203 |
BUS217-B Willis, Roston T,, Jr |
09/02/2025 | MWF | 10:45 AM - 11:45 AM | Park Building 203 |
In this course students learn to identify and apply effective management and leadership behaviors based on principles found in the Bible. This course will equip each student with skills in making biblically-informed choices in realistic business scenarios. (3 units; Fall/Spring)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS237-A Winter, Natalie A |
09/03/2024 | MWF | 12:00 PM - 1:00 PM | Mission Hall 109 |
BUS237-B Winter, Natalie A |
09/03/2024 | MWF | 8:15 AM - 9:15 AM | Park Building 125 |
BUS237-B Winter, Natalie A |
01/13/2025 | MWF | 1:15 PM - 2:15 PM | Park Building 124 |
BUS237-A Winter, Natalie A |
01/13/2025 | MWF | 12:00 PM - 1:00 PM | Park Building 124 |
BUS237-A Winter, Natalie A |
09/02/2025 | MWF | 12:00 PM - 1:00 PM | Mission Hall 109 |
BUS237-B Winter, Natalie A |
09/02/2025 | MWF | 8:15 AM - 9:15 AM | Park Building 123 |
This course develops essential math and computer skills necessary in today's market and business environment. Students will learn and practice the Microsoft Office suite application packages: Word, Excel, PowerPoint, and Outlook. They will build essential math skills that support upper division requirements and integrate with computer software applications. Students will take the examination and have the opportunity to earn the Microsoft Office Specialist (MOS) Excel Analyst certification and digital badge. Additional course fee. (3 units; Fall, Spring, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
CIS270-D Phillips, Timothy,, Jr |
09/03/2024 | W | 2:30 PM - 5:30 PM | Park Building 209 |
CIS270-C Bainum, Pamela Diane |
09/03/2024 | TTh | 3:45 PM - 5:15 PM | Park Building 209 |
CIS270-A Phillips, Timothy,, Jr |
09/03/2024 | M | 2:30 PM - 5:30 PM | Park Building 209 |
CIS270-B Bainum, Pamela Diane |
09/03/2024 | TTh | 12:15 PM - 1:45 PM | Park Building 209 |
CIS270-F Bainum, Pamela Diane |
01/13/2025 | TTh | 7:00 PM - 8:30 PM | Park Building 209 |
CIS270-D Phillips, Timothy,, Jr |
01/13/2025 | W | 2:30 PM - 5:30 PM | Park Building 209 |
CIS270-A Phillips, Timothy,, Jr |
01/13/2025 | M | 2:30 PM - 5:30 PM | Park Building 209 |
CIS270-C Bainum, Pamela Diane |
01/13/2025 | TTh | 3:45 PM - 5:15 PM | Park Building 209 |
CIS270-B Phillips, Timothy,, Jr |
01/13/2025 | MWF | 9:30 AM - 10:30 AM | Park Building 209 |
CIS270-E Shields, Robert Corwin |
01/13/2025 | TTh | 8:45 AM - 10:15 AM | Park Building 209 |
CIS270-A Phillips, Timothy,, Jr |
09/02/2025 | M | 2:30 PM - 5:30 PM | Park Building 209 |
CIS270-B Bainum, Pamela Diane |
09/02/2025 | TTh | 12:15 PM - 1:45 PM | Park Building 209 |
CIS270-C Bainum, Pamela Diane |
09/02/2025 | TTh | 3:45 PM - 5:15 PM | Park Building 209 |
CIS270-D Phillips, Timothy,, Jr |
09/02/2025 | W | 2:30 PM - 5:30 PM | Park Building 209 |
This course provides an introduction to the principles of financial management. It includes an overview of financial management, financial analysis and control, capital investment decisions, raising funds and cost of capital, sources of long-term funds and cash management principles. Prerequisites: ACC 250 and CIS 270. (3 units; Fall, Spring, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS303-B Borden, Carnell |
09/03/2024 | TTh | 3:45 PM - 5:15 PM | Park Building 250 |
BUS303-A Harrison, Adele L. |
09/03/2024 | MWF | 9:30 AM - 10:30 AM | Park Building 202 |
BUS303-B Kaminski, Ellen Elizabeth |
01/13/2025 | TTh | 3:45 PM - 5:15 PM | Park Building 250 |
BUS303-A Willis, Roston T,, Jr |
01/13/2025 | MWF | 9:30 AM - 10:30 AM | Park Building 124 |
BUS303-B Borden, Carnell |
09/02/2025 | TTh | 3:45 PM - 5:15 PM | Park Building |
BUS303-A Harrison, Adele L. |
09/02/2025 | MWF | 9:30 AM - 10:30 AM | Park Building 204 |
An introduction to international business which will expose students to major international business issues, including international trade, cultures, economics, marketing and communication issues of multinational corporations. (3 units; Fall, Spring, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS334-A You, Karisa E. |
09/03/2024 | W | 2:30 PM - 5:30 PM | Park Building 106 |
BUS334-B Winter, Natalie A |
01/13/2025 | MWF | 10:45 AM - 11:45 AM | Yeager Center A112 |
BUS334-A STAFF, STAFF |
09/02/2025 | W | 2:30 PM - 5:30 PM | Park Building |
This course covers the law of sales, employment, contracts, negotiable instruments, agency and partnerships, corporations, insurance, real and personal property, estates, and bankruptcy. (3 units; Fall, Spring, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS358-C Minesinger, Kenneth W. |
09/02/2024 | MWF | 10:30 AM - 12:00 PM | Park Building 106 |
BUS358-D Minesinger, Kenneth W. |
10/28/2024 | MWF | 10:30 AM - 12:00 PM | Park Building 106 |
BUS358-D Carter, David |
01/13/2025 | TTh | 10:30 AM - 12:00 PM | Park Building 104 |
BUS358-C Carter, David |
01/13/2025 | MWF | 10:45 AM - 11:45 AM | Park Building 253 |
BUS358-A STAFF, STAFF |
09/02/2025 | MWF | 10:30 AM - 12:00 PM | Park Building |
BUS358-B STAFF, STAFF |
09/02/2025 | MWF | 10:30 AM - 12:00 PM | Park Building |
This is an integrative study of senior management functions using advanced case analysis, focusing on general management and decision making. Topics include setting objectives; implementing, supporting, and controlling organization-wide policies; developing strategies to achieve objectives; setting standards for measuring performance; evaluating and reformulating policies in response to change; fulfilling leadership responsibilities. Prerequisites: BUS 303, BUS463 or ENT462, and MKT 333. (3 units; Fall, Spring, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS485-B Herrity, Andrew C. |
09/03/2024 | TTh | 8:45 AM - 10:15 AM | Park Building 250 |
BUS485-A Winter, Natalie A |
09/03/2024 | MWF | 9:30 AM - 10:30 AM | Park Building 106 |
BUS485-B Herrity, Andrew C. |
01/13/2025 | TTh | 8:45 AM - 10:15 AM | Park Building 250 |
BUS485-A Winter, Natalie A |
01/13/2025 | MWF | 9:30 AM - 10:30 AM | Park Building 202 |
BUS485-A Winter, Natalie A |
09/02/2025 | MWF | 9:30 AM - 10:30 AM | Park Building |
BUS485-B Herrity, Andrew C. |
09/02/2025 | TTh | 8:45 AM - 10:15 AM | Park Building |
This is a practice-oriented course covering major facets of small business with special focus on starting, financing, marketing, operating, and leading the people in a small business. Special emphasis is given to entrepreneurship and small business development. (3 units; Fall/Spring)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
ENT357-A Gouveia, Nolan M. |
09/03/2024 | MWF | 10:45 AM - 11:45 AM | Health Science Campus L240 |
ENT357-A Gouveia, Nolan M. |
01/13/2025 | TTh | 12:15 PM - 1:45 PM | Park Building 202 |
ENT357-A STAFF, STAFF |
09/02/2025 | MWF | 10:45 AM - 11:45 AM | Park Building 204 |
Students learn to recognize the difference between ideas and opportunities for the purpose of evaluating the likely commercial success of business concepts and ideas, using Lean Startup theory and experiments. The course is also suitable for non-business majors to learn how to evaluate an idea in their field or discipline as a potential entrepreneurial opportunity. (3 units; Fall/Spring)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
ENT442-A Hove, Tad A. |
09/03/2024 | TTh | 2:00 PM - 3:30 PM | Park Building 251 |
ENT442-A Hove, Tad A. |
01/13/2025 | TTh | 3:45 PM - 5:15 PM | Park Building 252 |
ENT442-A Hove, Tad A. |
09/02/2025 | TTh | 2:00 PM - 3:30 PM | Park Building |
An examination of theory and practice regarding behavior and leadership in organizations that leads to excellent job performance with particular focus on entrepreneurs, entrepreneurial leaders, and job performance in entrepreneurial organizations. (3 units; Fall, odd years)
Instructor | Start Date | Days | Time | Location |
---|
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall, Spring, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
MKT333-B Willis, Roston T,, Jr |
09/03/2024 | TTh | 10:30 AM - 12:00 PM | Park Building 251 |
MKT333-A Sanchez, Rosa M. |
09/03/2024 | MWF | 3:45 PM - 4:45 PM | Yeager Center A110 |
MKT333-C Gouveia, Nolan M. |
09/03/2024 | MWF | 1:15 PM - 2:15 PM | Park Building 125 |
MKT333-B Gouveia, Nolan M. |
01/13/2025 | TTh | 2:00 PM - 3:30 PM | Park Building 252 |
MKT333-A Willis, Roston T,, Jr |
01/13/2025 | MWF | 10:45 AM - 11:45 AM | Park Building 123 |
MKT333-B Willis, Roston T,, Jr |
09/02/2025 | TTh | 10:30 AM - 12:00 PM | Park Building |
MKT333-A Sanchez, Rosa M. |
09/02/2025 | MWF | 3:45 PM - 4:45 PM | Park Building 123 |
MKT333-C Gouveia, Nolan M. |
09/02/2025 | MWF | 1:15 PM - 2:15 PM | Park Building 124 |
Upper Division Elective Requirement
Complete 3 additional upper division units from the following:
An overview of financial principles as they apply to the entrepreneurial environment. Topics covered include an introduction to the financial environment for entrepreneurs, development of business & financial plans, organizing and financing a new venture, measuring and evaluating financial performance, obtaining financing, creating value, and structuring for growth. Additional topics will be included as applicable to the entrepreneurial environment. Prerequisite: BUS 303. (3 units; As offered)
Instructor | Start Date | Days | Time | Location |
---|
This course defines and explores the growing practice of social entrepreneurship and its impact here in the United States and around the world. The focus is on applying business skills and knowledge in a way that creates social change. (3 units; Spring, even years)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
ENT362-A Gouveia, Nolan M. |
01/13/2025 | MWF | 10:45 AM - 11:45 AM | Park Building 250 |
Students must complete all requirements for a second major, a minor, or one of the following concentrations:
-
- Business
- Family Business Management
Business (21 units)
This course offers a common sense approach to economics, covering basic economic laws and how they apply to our world and everyday life. The course focuses on the overall economy and economic theories that offer explanations for its fluctuations and changes. Also, the course is designed to give the student a sufficient grounding in the terminology, basic concepts, and issues of economics to stimulate interest in further study and provide background in business. (3 units; Fall, Spring, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS218-B Wendee, Paul Michael |
09/03/2024 | MWF | 8:15 AM - 9:15 AM | Park Building 203 |
BUS218-A Aboelsad, Riham |
09/03/2024 | TTh | 10:30 AM - 12:00 PM | Park Building 203 |
BUS218-D Wendee, Paul Michael |
01/13/2025 | MWF | 2:30 PM - 3:30 PM | Park Building 204 |
BUS218-A Aboelsad, Riham |
01/13/2025 | TTh | 12:15 PM - 1:45 PM | Park Building 125 |
BUS218-A Aboelsad, Riham |
09/02/2025 | TTh | 10:30 AM - 12:00 PM | Park Building 203 |
BUS218-B Wendee, Paul Michael |
09/02/2025 | MWF | 8:15 AM - 9:15 AM | Park Building 203 |
This is a survey of the principles and practices involved in supervising employees and administering personnel programs. It includes the study of human resource planning; recruitment; selection; training and development; and compensation and benefits. (3 units; Spring & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS343-A Board, Afarah |
01/13/2025 | MWF | 12:00 PM - 1:00 PM | Park Building 250 |
This course teaches essential skills and techniques of communication strategy used in external and inter-organizational communication, interpersonal and group communication, and written and oral communication in business settings. It provides opportunities for students to apply these skills in correspondence, research, reports and presentations, and prepare them for effective job searches and productive careers in business, management and leadership. (3 units; Fall, Spring, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS356-C Carter, David |
09/03/2024 | MWF | 12:00 PM - 1:00 PM | Park Building 250 |
BUS356-B Simpson, Richard |
09/03/2024 | TTh | 2:00 PM - 3:30 PM | Park Building 250 |
BUS356-A STAFF, STAFF |
01/13/2025 | TTh | 12:15 PM - 1:45 PM | Park Building 209 |
BUS356-B STAFF, STAFF |
01/13/2025 | TTh | 2:00 PM - 3:30 PM | Park Building 209 |
BUS356-A STAFF, STAFF |
09/02/2025 | TTh | 2:00 PM - 3:30 PM | Park Building |
BUS356-B STAFF, STAFF |
09/02/2025 | MWF | 12:00 PM - 1:00 PM | Park Building |
The study of the unique issues faced by family owned and operated businesses. Theoretical foundations, differences between family and non-family firms, generational differences, succession, estate planning, family meetings, conflict management strategies, and boards of directors will be discussed. (3 units; Spring, odd years)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS464-C Gouveia, Nolan M. |
01/13/2025 | MWF | 2:30 PM - 3:30 PM | Park Building 202 |
This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Fall & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
MKT353-A Assaf, Raef J |
09/03/2024 | MWF | 8:15 AM - 9:15 AM | Park Building 252 |
MKT353-A Assaf, Raef J |
09/02/2025 | MWF | 8:15 AM - 9:15 AM | Park Building |
Complete one of the following courses:
Under faculty supervision, the student will be assigned to a business or non-profit organization in an emphasis area (Business Technology, Marketing, Management). This is an opportunity for field experience in applying business principles. May be repeated for a total of six (6 units) Prerequisite: Permission of the Dean of the School of Business. (1-3 units; Fall/Spring/Summer)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS491-IN Hove, Tad A. |
09/03/2024 | - | Instructor OFFC | |
BUS491-IN Hove, Tad A. |
01/13/2025 | - | Instructor OFFC | |
BUS491-IN Hove, Tad A. |
09/02/2025 | - | Instructor OFFC |
Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisites: MKT 333 and permission of the Dean of the School of Business. (1-3 units; Fall/Spring/Summer)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
MKT491-IN Girju, Marina Magdalena |
09/03/2024 | - | Instructor OFFC | |
MKT491-IN Girju, Marina Magdalena |
01/13/2025 | - | Instructor OFFC | |
MKT491-IN Girju, Marina Magdalena |
09/02/2025 | - | Instructor OFFC |
Complete 3 additional units from the following:
This course has an emphasis on managerial accounting involved with corporations, control accounting, and decision making. Prerequisite: ACC 250. (3 units; Fall, Spring, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
ACC251-A Browning, Julianna |
09/03/2024 | MWF | 8:15 AM - 9:15 AM | Park Building 202 |
ACC251-A Browning, Julianna |
01/13/2025 | MWF | 10:45 AM - 11:45 AM | Park Building 252 |
ACC251-B Browning, Julianna |
01/13/2025 | MWF | 12:00 PM - 1:00 PM | Park Building 252 |
ACC251-C Kaminski, Ellen Elizabeth |
01/13/2025 | TTh | 10:30 AM - 12:00 PM | Park Building 204 |
ACC251-A Browning, Julianna |
09/02/2025 | MWF | 8:15 AM - 9:15 AM | Park Building 202 |
This course includes the assembling and presentation of statistical data, probability distributions, sampling techniques, and statistical analysis. A project with practical problem solving is required. Prerequisite: CIS 270, and MAT 115 or STA 144. (3 units; Fall, Spring, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS315-B Girju, Marina Magdalena |
09/03/2024 | TTh | 8:45 AM - 10:15 AM | Park Building 209 |
BUS315-A Borden, Carnell |
09/03/2024 | MWF | 12:00 PM - 1:00 PM | Park Building 209 |
BUS315-B Borden, Carnell |
01/13/2025 | TTh | 10:30 AM - 12:00 PM | Park Building 209 |
BUS315-A Borden, Carnell |
01/13/2025 | MWF | 10:45 AM - 11:45 AM | Health Science Campus L240 |
BUS315-A Borden, Carnell |
09/02/2025 | MWF | 12:00 PM - 1:00 PM | Park Building 209 |
BUS315-B Girju, Marina Magdalena |
09/02/2025 | TTh | 8:45 AM - 10:15 AM | Park Building 209 |
This course is the study of management theories and the functional concepts of leadership, planning, and decision making. Special emphasis is placed on quality issues, globalism, diversity, ethics, productivity, motivation, skill development, and human resource management. An emphasis on integrating biblical principles and leadership will also be studied. (3 units; Fall, Spring, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS463-A Carter, David |
09/03/2024 | MWF | 2:30 PM - 3:30 PM | Park Building 250 |
BUS463-B Herrity, Andrew C. |
09/03/2024 | TTh | 10:30 AM - 12:00 PM | Park Building 250 |
BUS463-A Herrity, Andrew C. |
01/13/2025 | TTh | 10:30 AM - 12:00 PM | Park Building 250 |
BUS463-B Lainson, Douglas L. |
01/13/2025 | TTh | 3:45 PM - 5:15 PM | Yeager Center A110 |
BUS463-A STAFF, STAFF |
09/02/2025 | MWF | 2:30 PM - 3:30 PM | Park Building |
BUS463-B Herrity, Andrew C. |
09/02/2025 | TTh | 10:30 AM - 12:00 PM | Park Building |
Family Business Management (18 units)
This course teaches essential skills and techniques of communication strategy used in external and inter-organizational communication, interpersonal and group communication, and written and oral communication in business settings. It provides opportunities for students to apply these skills in correspondence, research, reports and presentations, and prepare them for effective job searches and productive careers in business, management and leadership. (3 units; Fall, Spring, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS356-C Carter, David |
09/03/2024 | MWF | 12:00 PM - 1:00 PM | Park Building 250 |
BUS356-B Simpson, Richard |
09/03/2024 | TTh | 2:00 PM - 3:30 PM | Park Building 250 |
BUS356-A STAFF, STAFF |
01/13/2025 | TTh | 12:15 PM - 1:45 PM | Park Building 209 |
BUS356-B STAFF, STAFF |
01/13/2025 | TTh | 2:00 PM - 3:30 PM | Park Building 209 |
BUS356-A STAFF, STAFF |
09/02/2025 | TTh | 2:00 PM - 3:30 PM | Park Building |
BUS356-B STAFF, STAFF |
09/02/2025 | MWF | 12:00 PM - 1:00 PM | Park Building |
The study of the unique issues faced by family owned and operated businesses. Theoretical foundations, differences between family and non-family firms, generational differences, succession, estate planning, family meetings, conflict management strategies, and boards of directors will be discussed. (3 units; Spring, odd years)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
BUS464-C Gouveia, Nolan M. |
01/13/2025 | MWF | 2:30 PM - 3:30 PM | Park Building 202 |
This course explores various biases, common heuristics, and social dynamics that often lead to faulty decisions and evaluates strategies and tactics to safe guard the decision making process so as to enhance the probability of implementing good decisions. Students will also study the creative process and models for making wise decisions that optimize personal and collective outcomes. (3 units; Spring, even years, & Online)
Instructor | Start Date | Days | Time | Location |
---|
Effective groups and teams are critical in modern organizations, yet there are often dysfunctional dynamics and processes within the group. This course will provide the student with fundamental concepts relating to group dynamics, group decision making, and interpersonal conflict. Special attention will be paid to diversity in this class. Students will gain a better understanding of dynamics of group interaction in professional and social settings. Understanding the dynamics of small group interaction and having an understanding of some of the techniques for solving conflict and improving communication toward future benefits. This course will provide the platform necessary for the student to engage in accurate communication of ideas which can influence other behavior. (3 units; Fall, even years, & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
LDR470-A Lainson, Douglas L. |
09/03/2024 | TTh | 2:00 PM - 3:30 PM | Park Building 106 |
LDR470-A Lainson, Douglas L. |
09/02/2025 | TTh | 2:00 PM - 3:30 PM | Park Building |
An introduction to the profession of personal selling and sales management. The choice of sales and sales management as a career will be discussed. Topics of interest include: Strategically planning each sales call within a larger account strategy, making the sales call, strengthening communications, responding helpfully to objections, obtaining commitment, and building partnerships. Sales force planning, organizing, management, territory development, selection, compensation, sales force effectiveness, and performance will also be analyzed and discussed. Prerequisite: MKT 333. (3 units; Spring, odd years)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
MKT443-D Assaf, Raef J |
01/13/2025 | MWF | 10:45 AM - 11:45 AM | Park Building 103 |
MKT443-C Assaf, Raef J |
01/13/2025 | MWF | 1:15 PM - 2:15 PM | Park Building 125 |
Complete 3 additional units from the following:
This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Fall & Online)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
MKT353-A Assaf, Raef J |
09/03/2024 | MWF | 8:15 AM - 9:15 AM | Park Building 252 |
MKT353-A Assaf, Raef J |
09/02/2025 | MWF | 8:15 AM - 9:15 AM | Park Building |
Students will learn how to use social media and content marketing to communicate an organization's message and engage with customers. Additionally, students will learn how to manage an organization's social media presence. Prerequisite: MKT 333. (3 units; Spring, odd years)
Instructor | Start Date | Days | Time | Location |
---|---|---|---|---|
MKT363-A Willis, Roston T,, Jr |
01/13/2025 | TTh | 12:15 PM - 1:45 PM | Health Science Campus G120 |