Strategic Communication (Online)

BACHELOR OF ARTS

Strategize your professional future through the art of communication.

CBU's online Bachelor of Arts in Strategic Communication degree program is a broad-based course of study designed to deepen students’ understanding of the historical, cultural, social, global and political dimensions of communication. In doing so, coursework will equip students with the tools to examine the role of communication in all areas of life while challenging them to integrate biblical thought within contemporary cultural concepts.

16

Months to Completion *

$520 + fees

Cost Per Unit *
View Additional Cost of Attendance (COA)
and Fees.

45

management

Why earn your B.A. in Strategic Communication (Online) at CBU?

Learn how to maintain positive relationships with the public

Communication professionals build and maintain positive relationships with the public, an essential skill as today, an organization's reputation, profitability and its continued existence can depend on the degree to which its targeted public supports its goals and policies. Communication majors — also referred to as communications specialists, public relations specialists and media specialists, among other titles — serve as advocates for clients seeking to build and maintain positive relationships with the public. Clients can include businesses, nonprofit associations, universities, hospitals, churches and other organizations.

Learn flexibly online, on your schedule

Classes start every 8 weeks
Accelerated, asynchronous courses offered 100% online
Three semesters offered year round allows students the ability to graduate faster
Transfer friendly — consolidate your undergraduate college credits and finish your degree

Rhetoric and Persuasion

COM 340

This course is designed to develop advanced analysis of communication artifacts using theories of rhetoric and persuasion. The course discusses and makes use of rhetorical theorists from classical and contemporary traditions through the lens of compliance gaining.

Communication Theory

COM 403

This course is designed to introduce theories in the academic field of communication studies. The focus of the course will be on recognizing human communication theories in everyday life, and being able to critically examine situations in multiple cultural contexts based on those theories.

Digital Trends in Communication

COM 440

Exploration of emerging trends in digital media, providing an opportunity for students to understand, deploy, and reflect upon digital communication trends. A theoretical survey of past, current, and predicted future trends and research on the impact of these communication technologies.

Student Learning Outcomes

Consistent with the university student outcomes, upon completion of the Bachelor of Arts in Strategic Communication degree, graduates will be able to:

1. Explain, analyze and evaluate communication traditions, contexts and theories.
2. Implement strategic communication principles and theories to influence mass communication.
3. Explain and analyze communication research methods and concepts.
4. Utilize concepts of public relations and strategic communication to develop comprehensive communications programs.
5. Apply philosophical and theoretical components of ethics to the legal, ethical and social foundations of communication and public relations from a Christian perspective.

Take the next step toward living your purpose

As you make decisions about college, keep in mind the full social, spiritual and educational experience awaiting you at CBU. Here, you will be supported by professors, staff and fellow students who will help you discover your strengths and challenge you to do more than you ever thought you could. Let us equip you with the education, training and opportunities you'll need to start making a unique difference doing what you love.

Apply today! When you complete and submit your application to CBU, a friendly and knowledgeable admissions counselor will guide you through the admissions process and all the necessary steps to become a Lancer.

CBU accepts applications for online enrollment throughout the year, and most online degree programs can start at 6 semester entry points per calendar year.