Major Courses

 

Lower Division Requirements

An introduction to financial accounting, involving its basic structure, the accounting cycles for service and merchandising enterprises, assets, liabilities, and accounting systems. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
ACC250-A
Browning, Julianna
01/08/2024 MWF 8:15 AM - 9:15 AM BUS 124
ACC250-B
Browning, Julianna
09/03/2024 MWF 10:45 AM - 11:45 AM Park Building 252
ACC250-A
Browning, Julianna
09/03/2024 MWF 1:15 PM - 2:15 PM Park Building 202
ACC250-C
Kaminski, Ellen Elizabeth
09/03/2024 TTh 10:30 AM - 12:00 PM Park Building 204
ACC250-A
Browning, Julianna
01/13/2025 MWF 8:15 AM - 9:15 AM Park Building 123

Introduces students to various business disciplines, provides an overview of each function’s role in an organization and explores the various career opportunities available within each of these disciplines. (3 units; Fall/Spring)

InstructorStart DateDaysTimeLocation
BUS101-B
Gouveia, Nolan M.
01/08/2024 MWF 12:00 PM - 1:00 PM Building 36 36B
BUS101-A
Alderson, Keanon J.
01/08/2024 MWF 10:45 AM - 11:45 AM Yeager Center A110
BUS101-C
Gouveia, Nolan M.
09/03/2024 TTh 8:45 AM - 10:15 AM Park Building 202
BUS101-B
Gouveia, Nolan M.
09/03/2024 TTh 2:00 PM - 3:30 PM Mission Hall 124
BUS101-A
Winter, Natalie A
09/03/2024 MWF 1:15 PM - 2:15 PM Park Building 123
BUS101-B
Gouveia, Nolan M.
01/13/2025 MWF 12:00 PM - 1:00 PM Park Building
BUS101-A
Gouveia, Nolan M.
01/13/2025 MWF 10:45 AM - 11:45 AM Yeager Center A111

This course studies economic behavior at the individual level. Topics include decision-making processes of households and firms, supply and demand, elasticity, and marginal analysis. Market structure and public policy are examined to evaluate their impact on economic welfare and the allocation of scarce resources. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
BUS217-B
Wendee, Paul Michael
03/04/2024 TTh 3:45 PM - 5:15 PM BUS 123
BUS217-A
Aboelsad, Riham
01/08/2024 TTh 10:30 AM - 12:00 PM BUS 124
BUS217-B
Wendee, Paul Michael
09/03/2024 MWF 10:45 AM - 11:45 AM Park Building 203
BUS217-A
Aboelsad, Riham
09/03/2024 TTh 12:15 PM - 1:45 PM Park Building 123
BUS217-B
Wendee, Paul Michael
01/13/2025 TTh 3:45 PM - 5:15 PM Park Building 125
BUS217-A
Aboelsad, Riham
01/13/2025 TTh 10:30 AM - 12:00 PM Park Building 125

In this course students learn to identify and apply effective management and leadership behaviors based on principles found in the Bible. This course will equip each student with skills in making biblically-informed choices in realistic business scenarios. (3 units; Fall/Spring)

InstructorStart DateDaysTimeLocation
BUS237-B
Winter, Natalie A
01/08/2024 MWF 1:15 PM - 2:15 PM Mission Hall 124
BUS237-A
Winter, Natalie A
01/08/2024 MWF 12:00 PM - 1:00 PM Mission Hall 124
BUS237-B
Winter, Natalie A
09/03/2024 MWF 8:15 AM - 9:15 AM Park Building 125
BUS237-A
Winter, Natalie A
09/03/2024 MWF 12:00 PM - 1:00 PM Mission Hall 109
BUS237-B
Winter, Natalie A
01/13/2025 MWF 1:15 PM - 2:15 PM Park Building 124
BUS237-A
Winter, Natalie A
01/13/2025 MWF 12:00 PM - 1:00 PM Park Building 124

This course develops essential math and computer skills necessary in today's market and business environment. Students will learn and practice the Microsoft Office suite application packages: Word, Excel, PowerPoint, and Outlook. They will build essential math skills that support upper division requirements and integrate with computer software applications. Students will take the examination and have the opportunity to earn the Microsoft Office Specialist (MOS) Excel Analyst certification and digital badge. Additional course fee. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
CIS270-F
Bainum, Pamela Diane
01/08/2024 TTh 7:00 AM - 8:30 AM BUS 209
CIS270-C
Bainum, Pamela Diane
01/08/2024 TTh 3:45 PM - 5:15 PM BUS 209
CIS270-D
Phillips, Timothy,, Jr
01/08/2024 W 2:30 PM - 5:30 PM BUS 209
CIS270-E
Shields, Robert Corwin
01/08/2024 TTh 8:45 AM - 10:15 AM BUS 209
CIS270-A
Phillips, Timothy,, Jr
01/08/2024 M 2:30 PM - 5:30 PM BUS 209
CIS270-B
Phillips, Timothy,, Jr
01/08/2024 MWF 9:30 AM - 10:30 AM BUS 209
CIS270-D
Phillips, Timothy,, Jr
09/03/2024 W 2:30 PM - 5:30 PM Park Building 209
CIS270-C
Bainum, Pamela Diane
09/03/2024 TTh 3:45 PM - 5:15 PM Park Building 209
CIS270-A
Phillips, Timothy,, Jr
09/03/2024 M 2:30 PM - 5:30 PM Park Building 209
CIS270-B
Bainum, Pamela Diane
09/03/2024 TTh 12:15 PM - 1:45 PM Park Building 209
CIS270-F
Bainum, Pamela Diane
01/13/2025 TTh 7:00 AM - 8:30 AM Park Building 209
CIS270-E
Shields, Robert Corwin
01/13/2025 TTh 8:45 AM - 10:15 AM Park Building 209
CIS270-A
Phillips, Timothy,, Jr
01/13/2025 M 2:30 PM - 5:30 PM Park Building 209
CIS270-C
Bainum, Pamela Diane
01/13/2025 TTh 3:45 PM - 5:15 PM Park Building 209
CIS270-D
Phillips, Timothy,, Jr
01/13/2025 W 2:30 PM - 5:30 PM Park Building 209
CIS270-B
Phillips, Timothy,, Jr
01/13/2025 MWF 9:30 AM - 10:30 AM Park Building 209

   

Upper Division Requirements

This course provides an introduction to the principles of financial management. It includes an overview of financial management, financial analysis and control, capital investment decisions, raising funds and cost of capital, sources of long-term funds and cash management principles. Prerequisites: ACC 250 and CIS 270. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
BUS303-B
Harrison, Adele L.
01/08/2024 TTh 3:45 PM - 5:15 PM BUS 251
BUS303-A
Willis, Roston T,, Jr
01/08/2024 MWF 9:30 AM - 10:30 AM BUS 204
BUS303-B
Aboelsad, Riham
09/03/2024 TTh 3:45 PM - 5:15 PM Park Building 250
BUS303-A
Harrison, Adele L.
09/03/2024 MWF 9:30 AM - 10:30 AM Park Building 202
BUS303-B
Kaminski, Ellen Elizabeth
01/13/2025 TTh 3:45 PM - 5:15 PM Park Building
BUS303-A
Harrison, Adele L.
01/13/2025 MWF 9:30 AM - 10:30 AM Park Building 124

An introduction to international business which will expose students to major international business issues, including international trade, cultures, economics, marketing and communication issues of multinational corporations. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
BUS334-A
Gonzalez, Christina Maria
01/08/2024 W 2:30 PM - 5:30 PM BUS 250
BUS334-B
Winter, Natalie A
01/08/2024 MWF 10:45 AM - 11:45 AM Yeager Center A112
BUS334-A
Willis, Sean
09/03/2024 W 2:30 PM - 5:30 PM Park Building
BUS334-A
STAFF, STAFF
01/13/2025 W 2:30 PM - 5:30 PM Park Building
BUS334-B
Winter, Natalie A
01/13/2025 MWF 10:45 AM - 11:45 AM Yeager Center A112

This course covers the law of sales, employment, contracts, negotiable instruments, agency and partnerships, corporations, insurance, real and personal property, estates, and bankruptcy. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
BUS358-C
Carter, David
01/08/2024 MWF 10:45 AM - 11:45 AM BUS 106
BUS358-D
Carter, David
03/04/2024 TTh 10:30 AM - 12:00 PM BUS 106
BUS358-C
Minesinger, Kenneth W.
09/02/2024 MWF 10:30 AM - 12:00 PM Park Building
BUS358-D
Minesinger, Kenneth W.
10/28/2024 MWF 10:30 AM - 12:00 PM Park Building
BUS358-A
Carter, David
01/06/2025 MWF 10:45 AM - 11:45 AM Park Building
BUS358-B
Carter, David
03/03/2025 TTh 10:30 AM - 12:00 PM Park Building

This is an integrative study of senior management functions using advanced case analysis, focusing on general management and decision making. Topics include setting objectives; implementing, supporting, and controlling organization-wide policies; developing strategies to achieve objectives; setting standards for measuring performance; evaluating and reformulating policies in response to change; fulfilling leadership responsibilities. Prerequisites: BUS 303, BUS463 or ENT462, and MKT 333. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
BUS485-A
Winter, Natalie A
01/08/2024 MWF 9:30 AM - 10:30 AM BUS 252
BUS485-B
Herrity, Andrew C.
01/08/2024 TTh 8:45 AM - 10:15 AM BUS 202
BUS485-B
Herrity, Andrew C.
09/03/2024 TTh 8:45 AM - 10:15 AM Park Building 250
BUS485-A
Winter, Natalie A
09/03/2024 MWF 9:30 AM - 10:30 AM Park Building 106
BUS485-B
Herrity, Andrew C.
01/13/2025 TTh 8:45 AM - 10:15 AM Park Building
BUS485-A
Winter, Natalie A
01/13/2025 MWF 9:30 AM - 10:30 AM Park Building 202

Students learn to recognize the difference between ideas and opportunities for the purpose of evaluating the likely commercial success of business concepts and ideas, using Lean Startup theory and experiments. The course is also suitable for non-business majors to learn how to evaluate an idea in their field or discipline as a potential entrepreneurial opportunity. (3 units; Fall/Spring)

InstructorStart DateDaysTimeLocation
ENT442-A
Gouveia, Nolan M.
01/08/2024 TTh 3:45 PM - 5:15 PM BUS 250
ENT442-A
STAFF, STAFF
09/03/2024 TTh 2:00 PM - 3:30 PM Park Building 104
ENT442-A
Gouveia, Nolan M.
01/13/2025 TTh 3:45 PM - 5:15 PM Park Building

An examination of theory and practice regarding behavior and leadership in organizations that leads to excellent job performance with particular focus on entrepreneurs, entrepreneurial leaders, and job performance in entrepreneurial organizations. (3 units; Fall, odd years)

InstructorStart DateDaysTimeLocation

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
MKT333-C
Assaf, Raef J
01/08/2024 TTh 2:00 PM - 3:30 PM BUS 252
MKT333-A
Assaf, Raef J
01/08/2024 MWF 12:00 PM - 1:00 PM BUS 204
MKT333-B
Willis, Roston T,, Jr
09/03/2024 TTh 10:30 AM - 12:00 PM Park Building 251
MKT333-A
Hawkins, Rebecca E.
09/03/2024 MWF 3:45 PM - 4:45 PM Yeager Center A110
MKT333-C
Assaf, Raef J
09/03/2024 MWF 1:15 PM - 2:15 PM Park Building 124
MKT333-B
STAFF, STAFF
01/13/2025 TTh 2:00 PM - 3:30 PM Park Building
MKT333-A
Gonzalez, Christina Maria
01/13/2025 MWF 12:00 PM - 1:00 PM Park Building 204

 

Upper Division Elective Requirement

Complete 3 additional upper division units from the following:

An overview of financial principles as they apply to the entrepreneurial environment. Topics covered include an introduction to the financial environment for entrepreneurs, development of business & financial plans, organizing and financing a new venture, measuring and evaluating financial performance, obtaining financing, creating value, and structuring for growth. Additional topics will be included as applicable to the entrepreneurial environment. Prerequisite: BUS 303. (3 units; As offered)

InstructorStart DateDaysTimeLocation
BUS374-A
Wendee, Paul Michael
09/03/2024 MWF 9:30 AM - 10:30 AM Park Building 203

This course defines and explores the growing practice of social entrepreneurship and its impact here in the United States and around the world. The focus is on applying business skills and knowledge in a way that creates social change. (3 units; Spring, even years)

InstructorStart DateDaysTimeLocation
ENT362-A
Gouveia, Nolan M.
01/08/2024 MWF 10:45 AM - 11:45 AM BUS 250
ENT362-A
Wang, Victor
01/13/2025 MWF 10:45 AM - 11:45 AM Park Building

 

 

Concentrations (18-21 units)

 

Students must complete all requirements for a second major, a minor, or one of the following concentrations:

    • Business 
    • Family Business Management

 

Business (21 units)

This course offers a common sense approach to economics, covering basic economic laws and how they apply to our world and everyday life. The course focuses on the overall economy and economic theories that offer explanations for its fluctuations and changes. Also, the course is designed to give the student a sufficient grounding in the terminology, basic concepts, and issues of economics to stimulate interest in further study and provide background in business. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
BUS218-A
Aboelsad, Riham
01/08/2024 TTh 12:15 PM - 1:45 PM Yeager Center A111
BUS218-B
Wendee, Paul Michael
01/08/2024 TTh 2:00 PM - 3:30 PM Yeager Center A112
BUS218-A
Aboelsad, Riham
09/03/2024 TTh 10:30 AM - 12:00 PM Park Building 203
BUS218-B
Wendee, Paul Michael
09/03/2024 MWF 8:15 AM - 9:15 AM Park Building 202
BUS218-B
Wendee, Paul Michael
01/13/2025 TTh 2:00 PM - 3:30 PM Park Building 125
BUS218-A
Aboelsad, Riham
01/13/2025 TTh 12:15 PM - 1:45 PM Park Building 125

This is a survey of the principles and practices involved in supervising employees and administering personnel programs. It includes the study of human resource planning; recruitment; selection; training and development; and compensation and benefits. (3 units; Spring & Online)

InstructorStart DateDaysTimeLocation
BUS343-A
Board, Afarah
01/08/2024 MWF 9:30 AM - 10:30 AM BUS 250
BUS343-A
Board, Afarah
01/13/2025 MWF 9:30 AM - 10:30 AM Park Building

This course teaches essential skills and techniques of communication strategy used in external and inter-organizational communication, interpersonal and group communication, and written and oral communication in business settings. It provides opportunities for students to apply these skills in correspondence, research, reports and presentations, and prepare them for effective job searches and productive careers in business, management and leadership. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
BUS356-A
You, Karisa E.
01/08/2024 TTh 12:15 PM - 1:45 PM BUS 252
BUS356-B
You, Karisa E.
01/08/2024 TTh 2:00 PM - 3:30 PM BUS 253
BUS356-C
Simpson, Richard
01/08/2024 MWF 12:00 PM - 1:00 PM BUS 250
BUS356-A
You, Karisa E.
09/03/2024 TTh 10:30 AM - 12:00 PM Park Building 106
BUS356-B
You, Karisa E.
09/03/2024 TTh 2:00 PM - 3:30 PM Park Building 250
BUS356-C
STAFF, STAFF
09/03/2024 MWF 12:00 PM - 1:00 PM Park Building 252
BUS356-A
You, Karisa E.
01/13/2025 TTh 12:15 PM - 1:45 PM Park Building 209
BUS356-B
You, Karisa E.
01/13/2025 TTh 2:00 PM - 3:30 PM Park Building
BUS356-C
You, Karisa E.
01/13/2025 MWF 12:00 PM - 1:00 PM Park Building

The study of the unique issues faced by family owned and operated businesses. Theoretical foundations, differences between family and non-family firms, generational differences, succession, estate planning, family meetings, conflict management strategies, and boards of directors will be discussed. (3 units; Spring, odd years)

InstructorStart DateDaysTimeLocation
BUS464-A
Alderson, Keanon J.
01/08/2024 MWF 2:30 PM - 3:30 PM BUS 203
BUS464-A
Alderson, Keanon J.
01/13/2025 MWF 2:30 PM - 3:30 PM Park Building 202

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Fall & Online)

InstructorStart DateDaysTimeLocation
MKT353-A
Assaf, Raef J
09/03/2024 MWF 8:15 AM - 9:15 AM Park Building 252

Complete one of the following courses:

Under faculty supervision, the student will be assigned to a business or non-profit organization in an emphasis area (Business Technology, Marketing, Management). This is an opportunity for field experience in applying business principles. May be repeated for a total of six (6 units) Prerequisite: Permission of the Dean of the School of Business. (1-3 units; Fall/Spring/Summer)

InstructorStart DateDaysTimeLocation
BUS491-IN
Hove, Tad A.
01/08/2024 - Instructor OFFC
BUS491-IN
Hove, Tad A.
09/03/2024 - Instructor OFFC
BUS491-IN
Hove, Tad A.
01/13/2025 - Instructor OFFC

Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisites: MKT 333 and permission of the Dean of the School of Business. (1-3 units; Fall/Spring/Summer)

InstructorStart DateDaysTimeLocation
MKT491-IA
Girju, Marina Magdalena
03/04/2024 - Instructor OFFC
MKT491-IN
Girju, Marina Magdalena
01/08/2024 - Instructor OFFC
MKT491-IN
STAFF, STAFF
09/03/2024 - Instructor OFFC
MKT491-IN
Girju, Marina Magdalena
01/13/2025 - Instructor OFFC

Complete 3 additional units from the following:

This course has an emphasis on managerial accounting involved with corporations, control accounting, and decision making. Prerequisite: ACC 250. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
ACC251-C
Browning, Julianna
01/08/2024 MWF 12:00 PM - 1:00 PM BUS 253
ACC251-B
Browning, Julianna
01/08/2024 MWF 10:45 AM - 11:45 AM BUS 251
ACC251-D
Kaminski, Ellen Elizabeth
01/08/2024 TTh 12:15 PM - 1:45 PM BUS 203
ACC251-A
Browning, Julianna
09/03/2024 MWF 8:15 AM - 9:15 AM Park Building 203
ACC251-B
Browning, Julianna
01/13/2025 MWF 12:00 PM - 1:00 PM Park Building
ACC251-A
Browning, Julianna
01/13/2025 MWF 10:45 AM - 11:45 AM Park Building
ACC251-C
Kaminski, Ellen Elizabeth
01/13/2025 TTh 12:15 PM - 1:45 PM Yeager Center A111

This course includes the assembling and presentation of statistical data, probability distributions, sampling techniques, and statistical analysis. A project with practical problem solving is required. Prerequisite: CIS 270, and MAT 115 or STA 144. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
BUS315-B
Borden, Carnell
01/08/2024 TTh 10:30 AM - 12:00 PM BUS 209
BUS315-A
Borden, Carnell
01/08/2024 MWF 10:45 AM - 11:45 AM Health Science Campus L240
BUS315-B
Borden, Carnell
09/03/2024 TTh 8:45 AM - 10:15 AM Park Building 209
BUS315-A
Borden, Carnell
09/03/2024 MWF 12:00 PM - 1:00 PM Park Building 209
BUS315-B
Borden, Carnell
01/13/2025 TTh 10:30 AM - 12:00 PM Park Building 209
BUS315-A
Borden, Carnell
01/13/2025 MWF 10:45 AM - 11:45 AM Health Science Campus L240

This course is the study of management theories and the functional concepts of leadership, planning, and decision making. Special emphasis is placed on quality issues, globalism, diversity, ethics, productivity, motivation, skill development, and human resource management. An emphasis on integrating biblical principles and leadership will also be studied. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
BUS463-A
Herrity, Andrew C.
01/08/2024 TTh 10:30 AM - 12:00 PM BUS 202
BUS463-B
Vanderslice, Gaynell
01/08/2024 MWF 8:15 AM - 9:15 AM BUS 250
BUS463-B
Herrity, Andrew C.
09/03/2024 TTh 10:30 AM - 12:00 PM Park Building 250
BUS463-A
Vanderslice, Gaynell
09/03/2024 MWF 2:30 PM - 3:30 PM Park Building 250
BUS463-A
Herrity, Andrew C.
01/13/2025 TTh 10:30 AM - 12:00 PM Park Building
BUS463-B
Vanderslice, Gaynell
01/13/2025 MWF 8:15 AM - 9:15 AM Park Building

  


 

Family Business Management (18 units)

This course teaches essential skills and techniques of communication strategy used in external and inter-organizational communication, interpersonal and group communication, and written and oral communication in business settings. It provides opportunities for students to apply these skills in correspondence, research, reports and presentations, and prepare them for effective job searches and productive careers in business, management and leadership. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
BUS356-A
You, Karisa E.
01/08/2024 TTh 12:15 PM - 1:45 PM BUS 252
BUS356-B
You, Karisa E.
01/08/2024 TTh 2:00 PM - 3:30 PM BUS 253
BUS356-C
Simpson, Richard
01/08/2024 MWF 12:00 PM - 1:00 PM BUS 250
BUS356-A
You, Karisa E.
09/03/2024 TTh 10:30 AM - 12:00 PM Park Building 106
BUS356-B
You, Karisa E.
09/03/2024 TTh 2:00 PM - 3:30 PM Park Building 250
BUS356-C
STAFF, STAFF
09/03/2024 MWF 12:00 PM - 1:00 PM Park Building 252
BUS356-A
You, Karisa E.
01/13/2025 TTh 12:15 PM - 1:45 PM Park Building 209
BUS356-B
You, Karisa E.
01/13/2025 TTh 2:00 PM - 3:30 PM Park Building
BUS356-C
You, Karisa E.
01/13/2025 MWF 12:00 PM - 1:00 PM Park Building

The study of the unique issues faced by family owned and operated businesses. Theoretical foundations, differences between family and non-family firms, generational differences, succession, estate planning, family meetings, conflict management strategies, and boards of directors will be discussed. (3 units; Spring, odd years)

InstructorStart DateDaysTimeLocation
BUS464-A
Alderson, Keanon J.
01/08/2024 MWF 2:30 PM - 3:30 PM BUS 203
BUS464-A
Alderson, Keanon J.
01/13/2025 MWF 2:30 PM - 3:30 PM Park Building 202

This course explores various biases, common heuristics, and social dynamics that often lead to faulty decisions and evaluates strategies and tactics to safe guard the decision making process so as to enhance the probability of implementing good decisions. Students will also study the creative process and models for making wise decisions that optimize personal and collective outcomes. (3 units; Spring, even years, & Online)

InstructorStart DateDaysTimeLocation

Effective groups and teams are critical in modern organizations, yet there are often dysfunctional dynamics and processes within the group. This course will provide the student with fundamental concepts relating to group dynamics, group decision making, and interpersonal conflict. Special attention will be paid to diversity in this class. Students will gain a better understanding of dynamics of group interaction in professional and social settings. Understanding the dynamics of small group interaction and having an understanding of some of the techniques for solving conflict and improving communication toward future benefits. This course will provide the platform necessary for the student to engage in accurate communication of ideas which can influence other behavior. (3 units; Fall, even years, & Online)

InstructorStart DateDaysTimeLocation
LDR470-A
Vanderslice, Gaynell
09/03/2024 TTh 2:00 PM - 3:30 PM Park Building 106

An introduction to the profession of personal selling and sales management. The choice of sales and sales management as a career will be discussed. Topics of interest include: Strategically planning each sales call within a larger account strategy, making the sales call, strengthening communications, responding helpfully to objections, obtaining commitment, and building partnerships. Sales force planning, organizing, management, territory development, selection, compensation, sales force effectiveness, and performance will also be analyzed and discussed. Prerequisite: MKT 333. (3 units; Spring, odd years)

InstructorStart DateDaysTimeLocation
MKT443-A
Willis, Sean
01/08/2024 MWF 3:45 PM - 4:45 PM BUS 125
MKT443-A
STAFF, STAFF
01/13/2025 MWF 3:45 PM - 4:45 PM Park Building 125

Complete three (3) additional units from the following:

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Fall & Online)

InstructorStart DateDaysTimeLocation
MKT353-A
Assaf, Raef J
09/03/2024 MWF 8:15 AM - 9:15 AM Park Building 252

Students will learn how to use social media and content marketing to communicate an organization's message and engage with customers. Additionally, students will learn how to manage an organization's social media presence. Prerequisite: MKT 333. (3 units; Spring, odd years)

InstructorStart DateDaysTimeLocation
MKT363-A
Willis, Roston T,, Jr
01/08/2024 TTh 12:15 PM - 1:45 PM BUS 125
MKT363-A
Willis, Roston T,, Jr
01/13/2025 TTh 12:15 PM - 1:45 PM Health Science Campus L240