Public Relations Minor

The public relations minor from CBU teaches students the fundamentals of public relations, including image management, event planning and writing for mass media. This minor would complement a number of majors, especially those that are business related.

The public relations minor requires the completion of the following 24 units.

Lower Division Requirements

 

JRN150 Media and Society

Functions, responsibilities, and influence of various mass media and emerging forms of niche media in society. Students review the theories, structures, functions, practices, economics, critical analyses, and historical aspects of mass media and its social responsibility in society. (3 units; Fall/Spring & OPS)

JRN150-A
Romo, Sandra Jean
09/05/2023 TTh 8:45 AM - 10:15 AM Building 36 36B
JRN150-B
Brodie, Victoria K
09/05/2023 MWF 1:15 PM - 2:15 PM James Complex 189
JRN150-A
Pearson, MaryAnn
01/08/2024 T 8:45 AM - 10:15 AM TBA ONLN
JRN150-B
Brodie, Victoria K
01/08/2024 MWF 9:30 AM - 10:30 AM TBA

JRN170 Writing for Mass Media

An introduction to mass media writing. Students will utilize journalistic reporting, editing and writing for mass audiences intended for distribution across electronic and print media outlets. (3.0 units; Fall/Spring & OPS)

JRN170-A
Singh, Sonya C
09/05/2023 MWF 9:30 AM - 10:30 AM James Complex 048
JRN170-A
Singh, Sonya C
01/08/2024 MWF 9:30 AM - 10:30 AM James Complex 048

PRL202 Introduction to Public Relations

This course will provide an introduction to the historical, theoretical and practical aspects of public relations with focus on the role of public relations in society, as well as an examination of the communication planning process. (3 units; Fall; Spring)

PRL202-A
Pearson, MaryAnn
09/05/2023 MWF 9:30 AM - 10:30 AM James Complex 166
PRL202-A
Pearson, MaryAnn
01/08/2024 TTh 2:00 PM - 3:30 PM TBA

Upper Division Requirements

 

JRN320 Media Law, Ethics and Copyright

An introduction to the ethical and legal aspects of public relations and journalism, including print, online and broadcasting. Students will gain practical insight into the field through review of real-world case studies and materials on ethics, policies and law. (3 units; Fall/Spring & OPS)

JRN320-A
Singh, Sonya C
09/05/2023 TTh 12:15 PM - 1:45 PM James Complex 036
JRN320-A
Pearson, MaryAnn
01/08/2024 TTh 10:30 AM - 12:00 PM TBA

JRN325 Prncpls of Pdcstng And Brdcstng

This course will provide students with an introduction to electronic and traditional broadcasting principles. Students will analyze, synthesize, and evaluate online and traditional broadcasting principles in the form of podcasts. (3 units; Fall)

JRN325-A
Kaplan, David J.
09/05/2023 TTh 8:45 AM - 10:15 AM James Complex 375

JRN349 Editng for Prnt and Online Media

A course involving students in an in-depth study of procedures of copy editing for newspapers, magazines and online media. Through assignments and exercises, students will develop superior skills in grammar and word usage, punctuation, spelling, style, fact-checking, use of reference books, and writing headlines and captions. Students will practice substantive editing, and proofreading for print and online media. The special conditions of the increasingly important Internet to copy editors will be demonstrated. Prerequisite: ENG 113, 113E, or JRN 170. (3 units; Spring & OPS)

JRN349-A
Pearson, MaryAnn
01/08/2024 MWF 10:45 AM - 11:45 AM TBA

PRL300 Public Relations

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Fall/Spring & OPS)

PRL300-A
Romo, Sandra Jean
09/05/2023 TTh 10:30 AM - 12:00 PM Building 36 36B
PRL300-A
Romo, Sandra Jean
01/08/2024 TTh 8:45 AM - 10:15 AM TBA

PRL302 Public Relations Writing

This course will provide students with practical application of public relations writing process for various media with focus on targeting public using research, audience analysis, and message design. (3 units; Fall)

PRL302-A
Pearson, MaryAnn
09/05/2023 MWF 2:30 PM - 3:30 PM James Complex 166