Public Relations Minor

Eight courses totaling 24 units are recommended for the lower/upper division requirements for the public relations minor. 

Lower Division Requirements

JRN150 Media and Society

Functions, responsibilities, and influence of various mass media and emerging forms of niche media in society. Students review the theories, structures, functions, practices, economics, critical analyses, and historical aspects of mass media and its social responsibility in society. (3 units; Interdisciplinary; Multicultural; Fall/Spring)

Brodie, Victoria K
09/03/2019 Th 8:45 AM - 10:15 AM James Complex ONLN
Pearson, MaryAnn
09/03/2019 T 8:45 AM - 10:15 AM James Complex ONLN

JRN170 Writing for Mass Media

An introduction to mass media writing. Students will utilize journalistic reporting, editing and writing for mass audiences intended for distribution across electronic and print media outlets. (3.0 units; Fall, Spring; Interdisciplinary, Multicultural)

Chute, Michael D.
09/03/2019 MWF 8:15 AM - 9:15 AM James Complex 048
Chute, Michael D.
09/03/2019 MWF 9:30 AM - 10:30 AM James Complex 048

PRL202 Introduction to Public Relations

This course will provide an introduction to the historical, theoretical and practical aspects of public relations with focus on the role of public relations in society, as well as an examination of the communication planning process. (3 units; Fall; Spring)

Brodie, Victoria K
09/03/2019 MW 10:45 AM - 11:45 AM James Complex ONLN

Upper Division Requirements

JRN320 Media Law, Ethics and Copyright

An introduction to the ethical and legal aspects of public relations and journalism, including print, online and broadcasting. Students will gain practical insight into the field through review of real-world case studies and materials on ethics, policies and law. (3 units; Spring)

Chute, Michael D.
09/03/2019 MWF 12:00 PM - 1:00 PM James Complex 104

JRN349 Editng for Prnt and Online Media

A course involving students in an in-depth study of procedures of copy editing for newspapers, magazines and online media. Through assignments and exercises, students will develop superior skills in grammar and word usage, punctuation, spelling, style, fact-checking, use of reference books, and writing headlines and captions. Students will practice substantive editing, and proofreading for print and online media. The special conditions of the increasingly important Internet to copy editors will be demonstrated. Prerequisites: ENG 113 or JRN 170. (3 units; Interdisciplinary; Fall/Spring)nits; —=^I¢

Pearson, MaryAnn
09/03/2019 TTh 12:15 PM - 1:45 PM James Complex 104

PRL300 Public Relations

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Interdisciplinary; Multicultural; Fall/Spring)

Pearson, MaryAnn
09/03/2019 TTh 2:00 PM - 3:30 PM James Complex 052

PRL302 Public Relations Writing

This course will provide students with practical application of public relations writing process for various media with focus on targeting public using research, audience analysis, and message design. (3 units; Spring)

Pearson, MaryAnn
09/03/2019 MWF 2:30 PM - 3:30 PM James Complex 048

PRL402 Public Relatns Rsrch and Campgns

This course will provide students with the basic skills and practical experience to plan, develop, execute and evaluate public relations campaigns through case study analysis and actual campaign development. This will be achieved through case study analysis and team-based campaign development. (3 units; Spring)