Public Relations Minor
The public relations minor from CBU teaches students the fundamentals of public relations, including image management, event planning and writing for mass media. This minor would complement a number of majors, especially those that are business related.
The public relations minor requires the completion of the following 24 units.
Lower Division Requirements
JRN150 Media and Society
Functions, responsibilities, and influence of various mass media and emerging forms of niche media in society. Students review the theories, structures, functions, practices, economics, critical analyses, and historical aspects of mass media and its social responsibility in society. (3 units; Fall/Spring & OPS)
JRN150-A Romo, Sandra Jean |
09/05/2023 | TTh | 8:45 AM - 10:15 AM | Building 36 36B |
JRN150-B Brodie, Victoria K |
09/05/2023 | MWF | 1:15 PM - 2:15 PM | James Complex 189 |
JRN150-A Pearson, MaryAnn |
01/08/2024 | T | 8:45 AM - 10:15 AM | TBA ONLN |
JRN150-B Brodie, Victoria K |
01/08/2024 | MWF | 9:30 AM - 10:30 AM | TBA |
JRN170 Writing for Mass Media
An introduction to mass media writing. Students will utilize journalistic reporting, editing and writing for mass audiences intended for distribution across electronic and print media outlets. (3.0 units; Fall/Spring & OPS)
JRN170-A Singh, Sonya C |
09/05/2023 | MWF | 9:30 AM - 10:30 AM | James Complex 048 |
JRN170-A Singh, Sonya C |
01/08/2024 | MWF | 9:30 AM - 10:30 AM | James Complex 048 |
PRL202 Introduction to Public Relations
This course will provide an introduction to the historical, theoretical and practical aspects of public relations with focus on the role of public relations in society, as well as an examination of the communication planning process. (3 units; Fall; Spring)
PRL202-A Pearson, MaryAnn |
09/05/2023 | MWF | 9:30 AM - 10:30 AM | James Complex 166 |
PRL202-A Pearson, MaryAnn |
01/08/2024 | TTh | 2:00 PM - 3:30 PM | TBA |
Upper Division Requirements
JRN320 Media Law, Ethics and Copyright
An introduction to the ethical and legal aspects of public relations and journalism, including print, online and broadcasting. Students will gain practical insight into the field through review of real-world case studies and materials on ethics, policies and law. (3 units; Fall/Spring & OPS)
JRN320-A Singh, Sonya C |
09/05/2023 | TTh | 12:15 PM - 1:45 PM | James Complex 036 |
JRN320-A Pearson, MaryAnn |
01/08/2024 | TTh | 10:30 AM - 12:00 PM | TBA |
JRN325 Prncpls of Pdcstng And Brdcstng
This course will provide students with an introduction to electronic and traditional broadcasting principles. Students will analyze, synthesize, and evaluate online and traditional broadcasting principles in the form of podcasts. (3 units; Fall)
JRN325-A Kaplan, David J. |
09/05/2023 | TTh | 8:45 AM - 10:15 AM | James Complex 375 |
JRN349 Editng for Prnt and Online Media
A course involving students in an in-depth study of procedures of copy editing for newspapers, magazines and online media. Through assignments and exercises, students will develop superior skills in grammar and word usage, punctuation, spelling, style, fact-checking, use of reference books, and writing headlines and captions. Students will practice substantive editing, and proofreading for print and online media. The special conditions of the increasingly important Internet to copy editors will be demonstrated. Prerequisite: ENG 113, 113E, or JRN 170. (3 units; Spring & OPS)
JRN349-A Pearson, MaryAnn |
01/08/2024 | MWF | 10:45 AM - 11:45 AM | TBA |
PRL300 Public Relations
Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Fall/Spring & OPS)
PRL300-A Romo, Sandra Jean |
09/05/2023 | TTh | 10:30 AM - 12:00 PM | Building 36 36B |
PRL300-A Romo, Sandra Jean |
01/08/2024 | TTh | 8:45 AM - 10:15 AM | TBA |
PRL302 Public Relations Writing
This course will provide students with practical application of public relations writing process for various media with focus on targeting public using research, audience analysis, and message design. (3 units; Fall)
PRL302-A Pearson, MaryAnn |
09/05/2023 | MWF | 2:30 PM - 3:30 PM | James Complex 166 |