Public Relations Minor

Seven (7) courses totaling 21 units are recommended for the lower/upper division requirements for the Public Relations minor. There are six (6) courses totaling 18 units required, and the student will choose one course (3 units) of electives for a total of 21 units.

Lower Division Requirements

JRN150 Media and Society
+

Functions, responsibilities, and influence of various mass media and emerging forms of niche media in society. Students review the theories, structures, functions, practices, economics, critical analyses, and historical aspects of mass media and its social responsibility in society. (3 units; Interdisciplinary; Multicultural; Fall/Spring)

JRN150-A
Stilwell, Heather A.
01/11/2017 Th 2:00 PM - 3:30 PM James Complex ONLN
JRN150-B
Stilwell, Heather A.
01/11/2017 MW 9:30 AM - 10:30 AM James Complex ONLN
JRN150-B
Stilwell, Heather A.
09/05/2017 Th 12:15 PM - 1:45 PM TBA ONLN
JRN150-A
Stilwell, Heather A.
09/05/2017 Th 8:45 AM - 10:15 AM James Complex ONLN

JRN170 Writing for Mass Media
+

An introduction to mass media writing. Students will utilize journalistic reporting, editing and writing for mass audiences intended for distribution across electronic and print media outlets. (3.0 units; Fall, Spring; Interdisciplinary, Multicultural)

JRN170-A
Chute, Michael D.
01/11/2017 TTh 8:45 AM - 10:15 AM James Complex 048
JRN170-A
Chute, Michael D.
09/05/2017 MWF 8:15 AM - 9:15 AM James Complex 048
JRN170-B
STAFF, STAFF
09/05/2017 MWF 10:45 AM - 11:45 AM James Complex 048

PRL202 Introduction to Public Relations
+

This course will provide an introduction to the historical, theoretical and practical aspects of public relations with focus on the role of public relations in society, as well as an examination of the communication planning process. (3 units; Fall; Spring)

PRL202-A
Brodie, Victoria K
01/11/2017 TTh 2:00 PM - 3:30 PM James Complex 166
PRL202-A
Brodie, Victoria K
09/05/2017 TTh 12:15 PM - 1:45 PM James Complex 052

Upper Division Requirements

JRN320 Media Law, Ethics and Copyright
+

An introduction to the ethical and legal aspects of public relations and journalism, including print, online and broadcasting. Students will gain practical insight into the field through review of real-world case studies and materials on ethics, policies and law. (3 units; Spring)

JRN320-A
Chute, Michael D.
01/11/2017 MWF 12:00 PM - 1:00 PM James Complex 356
JRN320-A
Chute, Michael D.
09/05/2017 MWF 2:30 PM - 3:30 PM James Complex 052

JRN349 Editing for Print & Online Media
+

A course involving students in an in-depth study of procedures of copy editing for newspapers, magazines and online media. Through assignments and exercises, students will develop superior skills in grammar and word usage, punctuation, spelling, style, fact-checking, use of reference books, and writing headlines and captions. Students will practice substantive editing, and proofreading for print and online media. The special conditions of the increasingly important Internet to copy editors will be demonstrated. Prerequisites: ENG 113 or JRN 170. (3 units; Interdisciplinary; Fall/Spring)nits; —=^I¢

JRN349-A
Stilwell, Heather A.
01/11/2017 MWF 8:15 AM - 9:15 AM James Complex ONLN
JRN349-A
Brodie, Victoria K
09/05/2017 T 10:30 AM - 12:00 PM James Complex ONLN

PRL300 Public Relations
+

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Interdisciplinary; Multicultural; Fall/Spring)

PRL300-A
Brodie, Victoria K
01/11/2017 MW 10:45 AM - 11:45 AM Yeager Center ONLN
PRL300-A
Brodie, Victoria K
09/05/2017 MW 10:45 AM - 11:45 AM The Village at CBU ONLN

PRL302 Public Relations Writing
+

This course will provide students with practical application of public relations writing process for various media with focus on targeting public using research, audience analysis, and message design. (3 units; Spring)

PRL302-A
Brodie, Victoria K
01/11/2017 MW 2:30 PM - 3:30 PM James Complex ONLN
PRL302-A
Brodie, Victoria K
09/05/2017 T 8:45 AM - 10:15 AM James Complex 367

PRL402 Public Relations Rsrch & Campgns
+

This course will provide students with the basic skills and practical experience to plan, develop, execute and evaluate public relations campaigns through case study analysis and actual campaign development. This will be achieved through case study analysis and team-based campaign development. (3 units; Spring)

PRL402-A
Brodie, Victoria K
01/11/2017 TTh 12:15 PM - 1:45 PM James Complex 104