Marketing Minor

Students majoring in other academic areas of the university have a need for marketing courses. Engineering, music, journalism, creative writing, kinesiology and psychology students, as well as many others, may see the marketing minor (21 units) as a valuable addition to their education and will help further their career goals.

As an example, kinesiology and psychology majors will need marketing knowledge to successfully open a private practice. Music majors need to market, promote, and sell their albums in addition to promoting their career. Engineering students need marketing knowledge to promote and sell their new inventions and to obtain value from their patents. Even nonprofit and church-related organizations utilize marketing principles.

  • Student Learning Outcomes

    7.1 Students will collect and analyze information in order to solve marketing problems.

    7.2 Students will persuasively communicate a marketing message.

    7.3 Students will integrate the decision making process into the formulation of a marketing strategy.

 

Upper Division Requirements

 

BUS380 Business Analytics Vslztn Strtgy

This course teaches strategies for visual analyses of business data to inform business strategies across a variety of industries. Students will learn how to create and interpret charts, graphs, infographics, interactive dashboards and communicate the visual insights to customers and employers. A variety of visualization tools will be used for practice and preparation for industry certifications, e.g. SAS, Tableau, GIS. Prerequisite: BEH 290, BUS 315, CJS 481, EGR 305, or STA 144. (3 units; Fall, odd years)

MKT333 Principles of Marketing

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring & OPS)

MKT333-A
Ortiz, Mandy H.
09/06/2022 MWF 2:30 PM - 3:30 PM BUS 203
MKT333-C
Willis, Roston T,, Jr
09/06/2022 MWF 10:45 AM - 11:45 AM BUS 124
MKT333-B
Winter, Natalie A
09/06/2022 TTh 12:15 PM - 1:45 PM BUS 124
MKT333-A
Ortiz, Mandy H.
01/09/2023 MWF 12:00 PM - 1:00 PM BUS 204
MKT333-C
Winter, Natalie A
01/09/2023 TTh 2:00 PM - 3:30 PM BUS 203

MKT353 Integrated Marketing Communicatn

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Fall & OPS)

MKT353-A
Ortiz, Mandy H.
09/06/2022 MWF 1:15 PM - 2:15 PM BUS 253
MKT353-A
Ortiz, Mandy H.
01/09/2023 MWF 9:30 AM - 10:30 AM BUS

MKT360 Digital Marketing Essentials

This course teaches the core principles of digital marketing and the digital marketing process. Students will learn to utilize digital strategies, social tools and tactics to gain insights into the audience, competitors and industry on a variety of social media platforms. Industry examples will be analyzed and utilized in class. At the end of the course, students will have gained practical experience in creating, launching, and maintaining digital marketing campaigns. Class project and assignments will build students' applied portfolios. Prerequisite: MKT 333. (3 units; Fall)

MKT362 Digital Marketing Analytics

This course will enable students to learn and use various analytics tools to best leverage digital marketing and social media data. This course will introduce and utilize analytics tools for better consumer engagement, modeling, network analysis, sentiment analysis and identification of key influencers in the social media sphere. This is a practical course with hands on exercises that prepare for professional analytics certifications. Pre- or Co- Requisite: BUS 380 and MKT 333. (3 units; Fall)

MKT363 Social Media and Content Mrktng

Students will learn how to use social media and content marketing to communicate an organization's message and engage with customers. Additionally, students will learn how to manage an organization's social media presence. Prerequisite: MKT 333. (3 units; Spring, odd years)

MKT363-A
Ortiz, Mandy H.
01/09/2023 TTh 12:15 PM - 1:45 PM BUS 124

MKT373 Digital Marketing Strategy

This course teaches the core components of an effective digital marketing strategy. Students will learn how to use the Buyer's Journey model to influence purchase decisions over digital platforms using digital content and tools. This course also explains how to choose the right content for your customers - and how to develop a creative strategy to deliver on key business goals. The class project is applied and adds to students' portfolios. Prerequisite: MKT 333 and 360. (3 units; Fall)