Marketing Minor

Students majoring in other academic areas of the University have a need for marketing courses. Engineering, music, journalism, kinesiology, and psychology students, as well as many others, may see the marketing minor as a valuable addition to their education and will help further their career goals. As an example, kinesiology and psychology majors will need marketing knowledge to successfully open a private practice. Music majors need to market, promote, and sell their albums in addition to promoting their career. Engineering students need marketing knowledge to promote and sell their new inventions and to obtain value from their patents. Even nonprofit and church-related organizations utilize marketing principles.

  • Student Learning Outcomes

    7.1 Students will collect and analyze information in order to solve marketing problems.

    7.2 Students will persuasively communicate a marketing message.

    7.3 Students will integrate the decision making process into the formulation of a marketing strategy.


Lower Division Requirements


BUS101 Introduction to Business

Introduces students to various business disciplines, provides an overview of each function’s role in an organization and explores the various career opportunities available within each of these disciplines. (3 units; Fall/Spring)

Vanderslice, Gaynell
09/07/2021 TTh 7:00 AM - 8:30 AM BUS 202
Alderson, Keanon J.
09/07/2021 W 2:30 PM - 5:30 PM BUS 203
Alderson, Keanon J.
09/07/2021 MWF 9:30 AM - 10:30 AM BUS 202
Alderson, Keanon J.
09/07/2021 MWF 10:45 AM - 11:45 AM BUS 202
Alderson, Keanon J.
01/10/2022 MWF 1:15 PM - 2:15 PM BUS
Alderson, Keanon J.
01/10/2022 MWF 10:45 AM - 11:45 AM BUS 124

Upper Division Requirements


MKT333 Principles of Marketing

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring & OPS)

Ortiz, Mandy H.
09/07/2021 MWF 2:30 PM - 3:30 PM BUS 204
Ortiz, Mandy H.
09/07/2021 MWF 10:45 AM - 11:45 AM BUS 123
Winter, Natalie A
09/07/2021 TTh 12:15 PM - 1:45 PM BUS 204
Ortiz, Mandy H.
01/10/2022 MWF 2:30 PM - 3:30 PM BUS 202
Gouveia, Nolan M.
01/10/2022 TTh 12:15 PM - 1:45 PM BUS 203
Winter, Natalie A
01/10/2022 TTh 2:00 PM - 3:30 PM Yeager Center A111

MKT353 Integrated Marketing Communicatn

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Fall & OPS)

Ortiz, Mandy H.
09/07/2021 MWF 1:15 PM - 2:15 PM BUS 106
Ortiz, Mandy H.
01/10/2022 MWF 9:30 AM - 10:30 AM BUS

MKT458 Consumer Behavior

A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases. Prerequisite: MKT 333. (3 units; Fall & OPS)

Ortiz, Mandy H.
09/07/2021 MWF 12:00 PM - 1:00 PM BUS 106

MKT463 Marketing Management

The formulation and implementation of effective marketing management strategies to achieve the creation of a viable marketing plan. Group presentations, case studies and experiential learning assignments will be performed in and out of class. Prerequisite: MKT 333 and Senior status. (3 units; Spring & OPS)

Ortiz, Mandy H.
01/10/2022 MWF 8:15 AM - 9:15 AM BUS

Upper Division Marketing Electives


Complete 6 additional units from the following:

MKT313 Retailing and Merchandising

To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. Topics of discussion will include retail business planning, site selection, retail promotion strategies, HR management, customer relationship management, supply chain management, customer buying behavior, merchandising, space planning and layout, and store management. While the course focuses on the retail industry including retailers of consumer services, the content of the course is also useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general business interest. Prerequisite: MKT 333. (3 units; Fall, even years, & OPS)

MKT323 Marketing Research

The emphasis of the course is on improving the skills of conducting marketing research. This course is designed to teach students the fundamentals of the research process including: recognizing the need for marketing research, planning for marketing research, obtaining and collecting the data, analyzing the data, and presenting the research results. This course concerns the use of marketing research as an aid to making marketing decisions. Accordingly, this course is appropriate for both prospective users of research results and prospective marketing researchers. Primary and secondary research will be performed, qualitative and quantitative methods will be utilized as well. Prerequisites: BUS 315 and MKT 333. (3 units; Spring & OPS)

Girju, Marina Magdalena
01/10/2022 TTh 12:15 PM - 1:45 PM BUS

MKT363 Social Media and Content Mrktng

Students will learn how to use social media and content marketing to communicate an organization's message and engage with customers. Additionally, students will learn how to manage an organization's social media presence. Prerequisite: MKT 333. (3 units; Spring, odd years)

Devlin, April Marie
01/10/2022 MWF 12:00 PM - 1:00 PM BUS 202

MKT443 Personal Selling and Sales Mgmnt

An introduction to the profession of personal selling and sales management. The choice of sales and sales management as a career will be discussed. Topics of interest include: Strategically planning each sales call within a larger account strategy, making the sales call, strengthening communications, responding helpfully to objections, obtaining commitment, and building partnerships. Sales force planning, organizing, management, territory development, selection, compensation, sales force effectiveness, and performance will also be analyzed and discussed. Prerequisite: MKT 333. (3 units; Spring, odd years)

Alderson, Keanon J.
01/10/2022 W 2:30 PM - 5:30 PM BUS

MKT444 International Marketing

This course focuses on the theoretical and practical aspects of the cultural environment of global markets, assessing global market opportunities and developing and implementing international marketing strategies. Prerequisite: MKT 333. (3 units; Fall)

Weniger, Marc
09/07/2021 TTh 8:45 AM - 10:15 AM BUS 251

MKT491 Marketing Internship

Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisites: MKT 333 and permission of the Dean of the School of Business. (1-3 units; Fall/Spring/Summer)

*No more than three (3) units of MKT 491 can apply to the minor.