California Baptist University
Marketing influences almost every decision people make — from breakfast foods to clothing brands. To master the art of persuasion, students will study customers from the inside out, conducting research on consumer behavior, learning what people need and how they think. They’ll then be able to use that data to formulate marketing strategies, create ad campaigns, build brands and manage social media interactions.
Creative problem solvers will enjoy the competitiveness and distinctly Christian perspective of CBU’s marketing program, which is enhanced by a variety of value-added experiences, such as special events, speakers, networking opportunities and field trips. Students bridge academic concepts with real working-world experience by interning at local and global businesses and enhance their skills for effective leadership in the global economy by studying in our two-week summer program at Oxford University in England.
The emphasis of the course is on improving the skills of conducting marketing research.
Students will learn to utilize digital strategies, social tools and tactics to gain insights into the audience, competitors and industry on a variety of social media platforms.
A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system.
1.1 Identify and describe key theories and practices in the areas of accounting, finance,
marketing, management, economics, and business law.
1.2 Apply knowledge and principles to business scenarios in the areas of accounting,
finance, marketing, management, and economics.
2.1 Use critical thinking to identify issues, collect and examine information, evaluate
evidence, and draw conclusions.
2.2 Use creative thinking to synthesize ideas and expertise, and take appropriate
risk in developing innovative approaches to address business problems.
2.3 Integrate knowledge and values from various disciplines and transfer skills to
the workplace.
As you make decisions about college, keep in mind the full social, spiritual and educational experience awaiting you at CBU. Here, you will be supported by professors, staff and fellow students who will help you discover your strengths and challenge you to do more than you ever thought you could. Let us equip you with the education, training and opportunities you'll need to start making a unique difference doing what you love.
Apply today! When you complete and submit your application to CBU, a friendly and knowledgeable admissions counselor will guide you through the admissions process and all the necessary steps to become a Lancer.
"I chose this major because I wanted to work in sales for a sporting goods company.
I like that the faculty is very engaging and all have real-world experience."
Lukas Stauderman, 2018
"I chose to major in marketing because it sounded like an interesting form of business.
I feel like I've gotten a head start in real-life experience because of the knowledge
my professors have shared."
Ian Lambooy, 2020
"I worked with the marketing department at my high school and got interested in pursuing
it as a possible career option. Professors are extremely experienced and have an insane
amount of knowledge. I'd like to use my marketing major to get involved with sports
or the tech industry."
Matthew Barrett, 2021
Business and Christianity are not mutually exclusive. I was in business for 32 years, being honest and ethical. Before coming to CBU I worked for the largest pharmaceutical company in the world. We traveled a lot, and my entertainment expense account was over $30,000 a year so I got to eat at great restaurants!
Business and Christianity are not mutually exclusive. I was in business for 32 years, being honest and ethical. Before coming to CBU I worked for the largest pharmaceutical company in the world. We traveled a lot, and my entertainment expense account was over $30,000 a year so I got to eat at great restaurants!
8432 Magnolia Avenue
Business Building 211
Riverside, CA 92504
Delores Washington, Administrative Assistant
(951) 343-4574
calbaptist.edu/school-of-business
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Business Administration, B.S.
Entrepreneurship, B.S.
Public Relations, B.A.