Bachelor of Science in Marketing

As part of CBU's marketing program, you will learn specific skills needed for success in marketing, as well as the fundamentals of business. You can choose one of four concentrations which allow you to customize your education for your career goals. CBU marketing students are prepared for the future - getting opportunities as they study to apply what they have learned to current business problems. CBU marketing program equips students for future success.

Why CBU?

Students receive a relevant marketing education designed to help you succeed. Our professors have years of practical experience and bring marketing concepts to life. Small classes mean you will get to know your professors. Most importantly, you will learn a biblical approach to marketing leadership.

Career Opportunities

  1. Marketing Manager - Plan, develop and execute marketing efforts for a particular brand or product.
  2. Advertising Manager - Create campaigns promoting products and service for individual clients or whole companies.
  3. Sales Manager - Manage and direct sales force to achieve sales and profit goals, design and recommend sales programs.
  4. Sport Marketer - Promote sport teams, events, and products.
  5. International Marketing Analyst - Develop and implement strategic international marketing plans for organizations.

Links

  1. The Ticker
  2. Marketing Careers
  3. 6 Reasons Marketing Could Be Your Dream Career
  4. Marketing Salary Options
  • Learning Outside of the Classroom

    The competitiveness of the program's coursework is enhanced by a variety of available value-added experiences. The Student Leadership Council plans special events and speakers, networking opportunities, and field trips. In addition, students bridge academic concepts with real working-world experience by interning at local and global businesses and enhance their skills for effective leadership in the global economy by studying in our two-week summer program at Oxford University, in England.

    The Dr. Robert K. Jabs School of Business professors bring practical, application-oriented instruction into the classroom to equip you to solve real-world challenges. The faculty members of the School have extensive experience and knowledge in their field of expertise and are able to translate the academic experience into practical and marketable business skills for each of our students.

  • Career Opportunities

    Alumni of the Dr. Robert K. Jabs School of Business are executives at major national and international corporations, top government officials and successful entrepreneurs. Some of the highly respected firms that have actively recruited and hired our graduates include Bank of America, Johnson & Johnson, IBM, Shell Oil Corporation, Glaxo Smith Kline, Ford Motor Corporation, Toyota Motor Corporation, Fleetwood Enterprises, Bourns Incorporated, Ernst & Young, Eli Lilly and Pepsi Cola.

  • Student Learning Outcomes

    1.1 Identify and describe key theories and practices in the areas of accounting, finance, marketing, management, economics, and business law.

    1.2 Apply knowledge and principles to business scenarios in the areas of accounting, finance, marketing, management, and economics.

    2.1 Use critical thinking to identify issues, collect and examine information, evaluate evidence, and draw conclusions.

    2.2 Use creative thinking to synthesize ideas and expertise, and take appropriate risk in developing innovative approaches to address business problems.

    2.3 Integrate knowledge and values from various disciplines and transfer skills to the workplace.

    3.1 Communicate in writing to a targeted audience with clarity, appropriate tone, proper mechanics, and relevant content.

    3.2 Orally present a message with confidence, effective voice inflection, clarity, and appropriate visual aids.

    4.1 Define problems, identify alternatives, and establish criteria to evaluate potential solutions.

    4.2 Utilize and/or formulate models to represent and solve business problems, compute results, and develop solutions.

    4.3 Demonstrate proficiency in utilizing business software solutions.

    5.1 Employ ethical guidelines in evaluating consequences and making choices.

    5.2 Identify and apply relevant biblical principles to critical business issues.

    6.1 Work effectively within groups.

    6.2 Describe and evaluate the fundamental principles and trends in economics, politics, business law, and culture, and apply them to business issues.

    6.3 Identify fundamental global factors and evaluate their impact on business issues.


    Marketing Major

    7.1 Students will collect and analyze information in order to solve marketing problems.

    7.2 Students will persuasively communicate a marketing message.

    7.3 Students will integrate the decision making process into the formulation of a marketing strategy.

Program Requirements

The program requires the completion of 69 units.

Lower Division Core Business Courses

ACC250 Principles of Accounting I

An introduction to financial accounting, involving its basic structure, the accounting cycles for service and merchandising enterprises, assets, liabilities, and accounting systems. (3 units; Fall)

ACC250-C
Markley, Randy T.
09/05/2017 TTh 2:00 PM - 3:30 PM BUS 106
ACC250-D
Kaminski, Ellen Elizabeth
09/05/2017 MW 2:30 PM - 3:30 PM BUS ONLN
ACC250-A
Christie, Stephen R.
09/05/2017 MW 8:15 AM - 9:15 AM BUS ONLN
ACC250-B
Christie, Stephen R.
09/05/2017 MW 10:45 AM - 11:45 AM BUS ONLN
ACC250-A
Kaminski, Ellen Elizabeth
01/10/2018 MWF 12:00 PM - 1:00 PM BUS 252
ACC250-A
STAFF, STAFF
05/07/2018 T 8:00 AM - 12:00 PM TBA

ACC251 Principles of Accounting II

This course has an emphasis on managerial accounting involved with corporations, control accounting, and decision making. Prerequisite: ACC 250. (3 units; Spring)

ACC251-A
Markley, Randy T.
09/05/2017 TTh 12:15 PM - 1:45 PM BUS 106
ACC251-A
Kaminski, Ellen Elizabeth
01/10/2018 MWF 2:30 PM - 3:30 PM BUS 106
ACC251-B
STAFF, STAFF
01/10/2018 TTh 8:45 AM - 10:15 AM BUS 253
ACC251-D
STAFF, STAFF
01/10/2018 TTh 10:30 AM - 12:00 PM BUS 250
ACC251-C
Christie, Stephen R.
01/10/2018 MW 8:15 AM - 9:15 AM BUS ONLN
ACC251-A
STAFF, STAFF
07/02/2018 T 8:00 AM - 12:00 PM TBA

BUS101 Introduction to Business

Introduces students to various business disciplines, provides an overview of each function’s role in an organization and explores the various career opportunities available within each of these disciplines. (3 units; Fall/Spring)

BUS101-C
Alderson, Keanon J.
09/05/2017 W 2:30 PM - 5:30 PM BUS 104
BUS101-A
Alderson, Keanon J.
09/05/2017 TTh 10:30 AM - 12:00 PM Yeager Center A111
BUS101-B
Alderson, Keanon J.
09/05/2017 TTh 12:15 PM - 1:45 PM BUS 124
BUS101-A
Alderson, Keanon J.
01/10/2018 M 2:30 PM - 5:30 PM BUS 202
BUS101-B
Alderson, Keanon J.
01/10/2018 MW 9:30 AM - 10:30 AM BUS ONLN

BUS217 Microeconomics

This course studies economic behavior at the individual level. Topics include decision-making processes of households and firms, supply and demand, elasticity, and marginal analysis. Market structure and public policy are examined to evaluate their impact on economic welfare and the allocation of scarce resources. (3 units; Fall/Spring)

BUS217-B
Keyes-Kimbirk, Wendy R
09/05/2017 MWF 12:00 PM - 1:00 PM BUS 123
BUS217-C
Keyes-Kimbirk, Wendy R
09/05/2017 MWF 9:30 AM - 10:30 AM BUS 204
BUS217-A
Namvar, Bob
09/05/2017 TTh 12:15 PM - 1:45 PM BUS 204
BUS217-B
Keyes-Kimbirk, Wendy R
01/10/2018 MWF 12:00 PM - 1:00 PM BUS 204
BUS217-A
Namvar, Bob
01/10/2018 TTh 10:30 AM - 12:00 PM BUS 202

BUS218 Macroeconomics

This course offers a common sense approach to economics, covering basic economic laws and how they apply to our world and everyday life. The course focuses on the overall economy and economic theories that offer explanations for its fluctuations and changes. Also, the course is designed to give the student a sufficient grounding in the terminology, basic concepts, and issues of economics to stimulate interest in further study and provide background in business. (3 units; Fall/Spring)

BUS218-A
Keyes-Kimbirk, Wendy R
09/05/2017 Th 2:00 PM - 5:00 PM BUS 204
BUS218-B
Namvar, Bob
09/05/2017 TTh 10:30 AM - 12:00 PM BUS 204
BUS218-A
Namvar, Bob
01/10/2018 Th 2:00 PM - 5:00 PM BUS 202
BUS218-C
Keyes-Kimbirk, Wendy R
01/10/2018 MWF 9:30 AM - 10:30 AM BUS 202
BUS218-B
Namvar, Bob
01/10/2018 TTh 12:15 PM - 1:45 PM BUS 202

BUS237 Management Based on Bibl Prin

In this course students learn to identify and apply effective management and leadership behaviors based on principles found in the Bible. This course will equip each student with skills in making biblically-informed choices in realistic business scenarios. (3 units; Interdisciplinary; Fall/Spring)

BUS237-B
Vanderslice, Gaynell
09/05/2017 TTh 8:45 AM - 10:15 AM BUS 204
BUS237-A
Vanderslice, Gaynell
09/05/2017 MWF 8:15 AM - 9:15 AM BUS 202
BUS237-D
Winter, Natalie A
09/05/2017 WF 1:15 PM - 2:15 PM BUS ONLN
BUS237-C
Winter, Natalie A
09/05/2017 WF 10:45 AM - 11:45 AM BUS ONLN
BUS237-C
Winter, Natalie A
01/10/2018 MW 10:45 AM - 11:45 AM BUS ONLN
BUS237-D
Vanderslice, Gaynell
01/10/2018 TTh 2:00 PM - 3:30 PM BUS 251
BUS237-A
Winter, Natalie A
01/10/2018 MW 9:30 AM - 10:30 AM BUS ONLN
BUS237-B
Vanderslice, Gaynell
01/10/2018 TTh 10:30 AM - 12:00 PM BUS 251

CIS265 Info Systems Essentials

This is an introduction to the essential computer software tools used in the modern information society. Students will be introduced to software applications such as word processing, presentations, spreadsheets, databases, and email. Project-based learning activities will provide hands-on experiences for students to practice and apply the skills to real-world situations. Students will integrate these tools in a comprehensive project. (3 units; Fall/Spring)

CIS265-A
Bainum, Pamela Diane
09/05/2017 TTh 10:30 AM - 12:00 PM James Complex 375
CIS265-E
Shade, Karen S
09/05/2017 T 12:15 PM - 1:45 PM BUS ONLN
CIS265-H
Mc Connell-Freeman, Christy Lee
09/05/2017 Th 12:15 PM - 1:45 PM BUS ONLN
CIS265-C
Bainum, Pamela Diane
09/05/2017 TTh 3:45 PM - 5:15 PM BUS 209
CIS265-F
Corso, Anthony J.
09/05/2017 T 12:15 PM - 1:45 PM Yeager Center ONLN
CIS265-G
Phillips Jr., Timothy
09/05/2017 MWF 3:45 PM - 4:45 PM BUS 209
CIS265-D
Phillips Jr., Timothy
09/05/2017 MWF 9:30 AM - 10:30 AM Yeager Center B113
CIS265-I
Phillips Jr., Timothy
09/05/2017 MWF 10:45 AM - 11:45 AM Yeager Center B113
CIS265-J
Corso, Anthony J.
09/05/2017 Th 7:00 AM - 8:30 AM Yeager Center ONLN
CIS265-B
Bainum, Pamela Diane
09/05/2017 TTh 2:00 PM - 3:30 PM Yeager Center B113
CIS265-F
Bainum, Pamela Diane
01/10/2018 TTh 2:00 PM - 3:30 PM James Complex 367
CIS265-I
Shade, Karen S
01/10/2018 MWF 3:45 PM - 4:45 PM James Complex 375
CIS265-G
Bainum, Pamela Diane
01/10/2018 TTh 3:45 PM - 5:15 PM James Complex 367
CIS265-E
Phillips Jr., Timothy
01/10/2018 TTh 12:15 PM - 1:45 PM James Complex 367
CIS265-B
Corso, Anthony J.
01/10/2018 MWF 10:45 AM - 11:45 AM James Complex 367
CIS265-C
Corso, Anthony J.
01/10/2018 Th 8:45 AM - 10:15 AM Yeager Center ONLN
CIS265-J
Phillips Jr., Timothy
01/10/2018 TTh 3:45 PM - 5:15 PM Yeager Center B113
CIS265-H
Shade, Karen S
01/10/2018 TTh 2:00 PM - 3:30 PM Yeager Center B113
CIS265-A
Corso, Anthony J.
01/10/2018 T 8:45 AM - 10:15 AM Yeager Center ONLN
CIS265-K
Shade, Karen S
01/10/2018 - TBA
CIS265-D
Phillips Jr., Timothy
01/10/2018 TTh 10:30 AM - 12:00 PM Yeager Center B113

Upper Division Core Business Courses

BUS303 Business Finance

This course provides an introduction to the principles of financial management. It includes an overview of financial management, financial analysis and control, capital investment decisions, raising funds and cost of capital, sources of long-term funds and cash management principles. Prerequisite: ACC 250 or 350 and CIS 265 or 270. (3 units; Fall)

BUS303-C
Harrison, Adele L.
09/05/2017 MWF 12:00 PM - 1:00 PM BUS 253
BUS303-A
Donaldson, Darla R.
09/05/2017 MWF 8:15 AM - 9:15 AM BUS 104
BUS303-B
Harrison, Adele L.
09/05/2017 TTh 2:00 PM - 3:30 PM BUS 253
BUS303-A
Donaldson, Darla R.
01/10/2018 MWF 8:15 AM - 9:15 AM BUS 253

BUS315 Business Statistics

This course includes the assembling and presentation of statistical data, probability distributions, sampling techniques, and statistical analysis. A project with practical problem solving is required. Prerequisites: CIS 265 or 270 and MAT 115, 123 or higher, or STA 144. (3 units; Fall/Spring/Summer)

BUS315-B
Donaldson, Darla R.
09/05/2017 TTh 8:45 AM - 10:15 AM BUS 209
BUS315-C
Donaldson, Darla R.
09/05/2017 MWF 2:30 PM - 3:30 PM BUS 209
BUS315-D
Donaldson, Darla R.
09/05/2017 MWF 12:00 PM - 1:00 PM BUS 209
BUS315-B
Donaldson, Darla R.
01/10/2018 MWF 2:30 PM - 3:30 PM BUS 209
BUS315-C
STAFF, STAFF
01/10/2018 TTh 10:30 AM - 12:00 PM BUS 209
BUS315-A
Donaldson, Darla R.
01/10/2018 MWF 9:30 AM - 10:30 AM BUS 209

BUS334 International Business

An introduction to international business which will expose students to major international business issues, including international trade, cultures, economics, marketing and communication issues of multinational corporations. (3 units; Fall/Spring)

BUS334-A
Weniger, Marc
09/05/2017 TTh 8:45 AM - 10:15 AM BUS 104
BUS334-C
Weniger, Marc
09/05/2017 TTh 3:45 PM - 5:15 PM BUS 250
BUS334-B
Weniger, Marc
09/05/2017 TTh 2:00 PM - 3:30 PM BUS 250
BUS334-B
Bishop, Jim
01/10/2018 TTh 2:00 PM - 3:30 PM BUS 106
BUS334-A
Weniger, Marc
01/10/2018 TTh 8:45 AM - 10:15 AM BUS 106

BUS356 Business Communication

This course emphasizes individual, interpersonal and intercultural communication concepts. Special emphasis is placed on the various functions of communication concepts in a business environment. (3.0 units; Fall)

BUS356-A
Vanderslice, Gaynell
09/05/2017 WF 1:15 PM - 2:15 PM BUS ONLN
BUS356-A
Vanderslice, Gaynell
01/10/2018 TTh 12:15 PM - 1:45 PM BUS 103

BUS358 Business Law

This course covers the law of sales, employment, contracts, negotiable instruments, agency and partnerships, corporations, insurance, real and personal property, estates, and bankruptcy. (3 units; Fall/Spring)

BUS358-B
Bishop, Jim
09/05/2017 TTh 10:30 AM - 12:00 PM BUS 125
BUS358-A
Bishop, Jim
09/05/2017 MWF 10:45 AM - 11:45 AM BUS 203
BUS358-B
Bishop, Jim
01/10/2018 TTh 10:30 AM - 12:00 PM BUS 203
BUS358-A
Bishop, Jim
01/10/2018 MWF 10:45 AM - 11:45 AM BUS 202

BUS463 Business & Organizational Mgmt

This course is the study of management theories and the functional concepts of leadership, planning, and decision making. Special emphasis is placed on quality issues, globalism, diversity, ethics, productivity, motivation, skill development, and human resource management. An emphasis on integrating biblical principles and leadership will also be studied. (3 units; Fall/Spring)

BUS463-A
Walls, John L.
09/05/2017 MWF 12:00 PM - 1:00 PM BUS 103
BUS463-B
Hove, Tad A.
09/05/2017 TTh 2:00 PM - 3:30 PM BUS 252
BUS463-C
Bigley, Joel Douglas
01/10/2018 TTh 2:00 PM - 3:30 PM BUS 250
BUS463-B
Herrity, Andrew C.
01/10/2018 MWF 8:15 AM - 9:15 AM BUS 106
BUS463-A
Alderson, Keanon J.
01/10/2018 W 2:30 PM - 5:30 PM BUS 253

BUS485 Business Policy & Strategy

This is an integrative study of senior management functions using advanced case analysis, focusing on general management and decision making. Topics include setting objectives; implementing, supporting, and controlling organization-wide policies; developing strategies to achieve objectives; setting standards for measuring performance; evaluating and reformulating policies in response to change; fulfilling leadership responsibilities. Prerequisite: BUS 303, 463, and MKT 333 or ENT 462. (3 units; Fall/Spring)

BUS485-A
Herrity, Andrew C.
09/05/2017 MWF 8:15 AM - 9:15 AM BUS 106
BUS485-B
Herrity, Andrew C.
09/05/2017 M 2:30 PM - 5:30 PM BUS 104
BUS485-B
Herrity, Andrew C.
01/10/2018 M 2:30 PM - 5:30 PM BUS 250
BUS485-C
STAFF, STAFF
01/10/2018 TTh 10:30 AM - 12:00 PM BUS 103
BUS485-A
Herrity, Andrew C.
01/10/2018 MWF 9:30 AM - 10:30 AM BUS 106

BUS498 Senior Exit Exam

The student will take an exit exam. Prerequisite: Senior Status. Pass/Fail. (0 units; Fall/Spring)

BUS498-A
Harrison, Adele L.
12/04/2017 M 4:00 PM - 5:30 PM BUS 204
BUS498-B
Harrison, Adele L.
12/05/2017 T 6:00 PM - 7:30 PM BUS 204
BUS498-B
Harrison, Adele L.
01/10/2018 6:00 PM - 7:30 PM TBA
BUS498-A
Harrison, Adele L.
01/10/2018 6:00 PM - 7:30 PM TBA
BUS498-A
STAFF, STAFF
05/07/2018 - Instructor OFFC

MKT333 Principles of Marketing

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)

MKT333-C
O'Neill, Kevin James, II
09/05/2017 T 3:45 PM - 5:15 PM BUS ONLN
MKT333-B
Ortiz, Madeline H.
09/05/2017 MW 2:30 PM - 3:30 PM BUS ONLN
MKT333-A
Ortiz, Madeline H.
09/05/2017 TTh 10:30 AM - 12:00 PM BUS 202
MKT333-B
Weniger, Marc
01/10/2018 TTh 3:45 PM - 5:15 PM BUS 250
MKT333-A
Weniger, Marc
01/10/2018 TTh 10:30 AM - 12:00 PM BUS 106
MKT333-C
Ortiz, Madeline H.
01/10/2018 MW 9:30 AM - 10:30 AM BUS ONLN
MKT333-A
STAFF, STAFF
05/07/2018 Th 8:00 AM - 12:00 PM TBA

Upper Division Marketing Courses

MKT323 Marketing Research

The emphasis of the course is on improving the skills of conducting marketing research. This course is designed to teach students the fundamentals of the research process including: recognizing the need for marketing research, planning for marketing research, obtaining and collecting the data, analyzing the data, and presenting the research results. This course concerns the use of marketing research as an aid to making marketing decisions. Accordingly, this course is appropriate for both prospective users of research results and prospective marketing researchers. Primary and secondary research will be performed, qualitative and quantitative methods will be utilized as well. Prerequisite: BUS 315 and MKT 333. (3 units; Spring)

MKT323-A
Ortiz, Madeline H.
01/10/2018 MW 12:00 PM - 1:00 PM BUS ONLN

MKT353 Integrated Marketing Communicatn

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Fall)

MKT353-A
Ortiz, Madeline H.
09/05/2017 MWF 8:15 AM - 9:15 AM BUS 251
MKT353-B
Ortiz, Madeline H.
01/10/2018 MW 2:30 PM - 3:30 PM BUS ONLN

MKT458 Consumer Behavior

A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases. Prerequisite: MKT 333. (3 units; Fall)

MKT458-A
Bruer, Timothy G.
09/05/2017 MWF 10:45 AM - 11:45 AM BUS 251

MKT463 Marketing Management

The formulation and implementation of effective marketing management strategies to achieve the creation of a viable marketing plan. Group presentations, case studies and experiential learning assignments will be performed in and out of class. Prerequisite: MKT 333 and senior status. (3 units; Spring)

MKT463-A
Ortiz, Madeline H.
01/10/2018 MW 10:45 AM - 11:45 AM BUS ONLN

Concentration Courses:

Students must complete all requirements in one of the following concentrations: General Marketing, International Marketing, Sales Management, and Sport Management.

Marketing Management

Complete nine (9) additional upper division units in marketing.*

Complete three (3) additional upper division units in marketing*, or one of the following: COM 308, ICS 430, PRL 300.

*No more than three (3) units of MKT 491 may be applied to the concentration.

International Marketing

ICS430 Intercultural Communications

This course will address principles and processes of communication from one culture to another. Attention will be given to different perceptions, ways of thinking, values, verbal and non-verbal expression, and sub-groups within a given culture. Prerequisites: Previous Biblical Studies and Intercultural Studies coursework. (3 units; Multicultural; Spring)

ICS430-A
Nsofor, C. Fyne L.
09/05/2017 TTh 12:15 PM - 1:45 PM BUS 250
ICS430-A
Nsofor, C. Fyne L.
01/10/2018 TTh 12:15 PM - 1:45 PM BUS 203

LDR450 Culture and Leadership

This course deepens the student's understanding of principles of collaboration, modeling positive behavior, and mentorship in relation to diverse groups, communities, and individuals. Students will evaluate various effective strategies for fostering and nurturing diversity best practices. The course will also have students appreciate the differences of individuals and how to capitalize on those differences as strengths. (3 units; As offered)

MKT444 International Marketing

This course focuses on the theoretical and practical aspects of the cultural environment of global markets, assessing global market opportunities and developing and implementing international marketing strategies. Prerequisite: MKT333 (3 units; Fall odd years)

MKT444-A
Weniger, Marc
09/05/2017 TTh 10:30 AM - 12:00 PM BUS 104

MKT491 Marketing Internship

Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisite: MKT333 and permission of the Dean of the School of Business. (1-3 units; Fall, Spring, Summer)

MKT491-A
Ortiz, Madeline H.
09/05/2017 - Instructor OFFC
MKT491-A
Ortiz, Madeline H.
01/10/2018 - Instructor OFFC
MKT491-IN
STAFF, STAFF
05/07/2018 - Instructor OFFC

Sales Management

COM308 Interpersonal Communications

This class examines the dynamics of the two-person communication process. Students will study the development of self-concept, self-disclosure, perception, listening, and feedback as they affect the communication process. Non-verbal communication, attitudes, beliefs, and values will also be explored. (3 units; Interdisciplinary; Multicultural; Spring)

COM308-A
Boes, Cynthia D.
09/05/2017 MWF 12:00 PM - 1:00 PM James Complex 171
COM308-A
Boes, Cynthia D.
01/10/2018 MWF 10:45 AM - 11:45 AM James Complex 356

MKT313 Retailing & Merchandising

To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. Topics of discussion will include retail business planning, site selection, retail promotion strategies, HR management, customer relationship management, supply chain management, customer buying behavior, merchandising, space planning and layout, and store management. While the course focuses on the retail industry including retailers of consumer services, the content of the course is also useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general business interest. Prerequisite: MKT 333. (3 units; Fall even years)

MKT443 Personal Selling & Sales Managmn

An introduction to the profession of personal selling and sales management. The choice of sales and sales management as a career will be discussed. Topics of interest include: Strategically planning each sales call within a larger account strategy, making the sales call, strengthening communications, responding helpfully to objections, obtaining commitment, and building partnerships. Sales force planning, organizing, management, territory development, selection, compensation, sales force effectiveness, and performance will also be analyzed and discussed. Prerequisite: MKT 333. (3 units; Spring)ts; ’}я›

MKT491 Marketing Internship

Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisite: MKT333 and permission of the Dean of the School of Business. (1-3 units; Fall, Spring, Summer)

MKT491-A
Ortiz, Madeline H.
09/05/2017 - Instructor OFFC
MKT491-A
Ortiz, Madeline H.
01/10/2018 - Instructor OFFC
MKT491-IN
STAFF, STAFF
05/07/2018 - Instructor OFFC

Sport Marketing

KIN454 Behavioral Aspects of Sport

A study of the sociological and psychological impact of physical activity on humans. The psychological factors of self-perception, motivation, cooperation, and competition will be examined and used as descriptors to illustrate the idea of sport as an institution of society. (3 units; Interdisciplinary; Spring)

KIN454-A
White, Clinton Jamar
09/05/2017 W 5:00 PM - 8:00 PM Health Science Campus ONLN
KIN454-A
White, Clinton Jamar
01/10/2018 T 5:00 PM - 8:00 PM Health Science Campus ONLN

MKT363 Social Media & Content Marketing

Students will learn how to use social media and content marketing to communicate an organization's message and engage with customers. Additionally, students will learn how to manage an organization's social media presence. Prerequisite: MKT333 (3 units; Spring Odd years)

MKT363-A
STAFF, STAFF
01/10/2018 M 6:00 PM - 9:00 PM BUS ONLN

MKT491 Marketing Internship

Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisite: MKT333 and permission of the Dean of the School of Business. (1-3 units; Fall, Spring, Summer)

MKT491-A
Ortiz, Madeline H.
09/05/2017 - Instructor OFFC
MKT491-A
Ortiz, Madeline H.
01/10/2018 - Instructor OFFC
MKT491-IN
STAFF, STAFF
05/07/2018 - Instructor OFFC

PRL300 Public Relations

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Interdisciplinary; Multicultural; Fall/Spring)

PRL300-A
Brodie, Victoria K
09/05/2017 MW 10:45 AM - 11:45 AM The Village at CBU ONLN
PRL300-A
Brodie, Victoria K
01/10/2018 MW 10:45 AM - 11:45 AM James Complex ONLN