Bachelor of Science in Marketing

As part of CBU's marketing program, you will learn specific skills needed for success in marketing, as well as the fundamentals of business. You can choose one of four concentrations which allow you to customize your education for your career goals. . CBU marketing students are prepared for the future - getting opportunities as they study to apply what they have learned to current business problems. CBU marketing program equips students for future success.

Why CBU?

Students receive a relevant marketing education designed to help you succeed. Our professors have years of practical experience and bring marketing concepts to life. Small classes mean you will get to know your professors. Most importantly, you will learn a biblical approach to marketing leadership.

Career Opportunities

  1. Marketing Manager - Plan, develop and execute marketing efforts for a particular brand or product.
  2. Advertising Manager - Create campaigns promoting products and service for individual clients or whole companies.
  3. Sales Manager - Manage and direct sales force to achieve sales and profit goals, design and recommend sales programs.
  4. Sport Marketer - Promote sport teams, events, and products.
  5. International Marketing Analyst - Develop and implement strategic international marketing plans for organizations.

Links

  1. http://blogs.calbaptist.edu/business/
  2. http://www.monster.com/marketing-careers
  3. http://www.careerfaqs.com.au/news/news-and-views/six-reasons-why-marketing-could-be-your-dream-career/
  4. http://www.payscale.com/research/US/Degree=Bachelor%27s_Degree%2c_Business_%26_Marketing/Salary
  • Learning Outside of the Classroom

    The competitiveness of the program's coursework is enhanced by a variety of available value-added experiences. The Student Leadership Council plans special events and speakers, networking opportunities, and field trips. In addition, students bridge academic concepts with real working-world experience by interning at local and global businesses and enhance their skills for effective leadership in the global economy by studying in our two-week summer program at Oxford University, in England.

    The Dr. Robert K. Jabs School of Business professors bring practical, application-oriented instruction into the classroom to equip you to solve real-world challenges. The faculty members of the School have extensive experience and knowledge in their field of expertise and are able to translate the academic experience into practical and marketable business skills for each of our students.

  • Career Opportunities

    Alumni of the Dr. Robert K. Jabs School of Business are executives at major national and international corporations, top government officials and successful entrepreneurs. Some of the highly respected firms that have actively recruited and hired our graduates include Bank of America, Johnson & Johnson, IBM, Shell Oil Corporation, Glaxo Smith Kline, Ford Motor Corporation, Toyota Motor Corporation, Fleetwood Enterprises, Bourns Incorporated, Ernst & Young, Eli Lilly and Pepsi Cola.

  • Student Learning Outcomes
    • Knowledge and technical skills in the following nine (9) disciplines of business:
      • Accounting
      • Financial Management
      • Economics
      • Quantitative Analysis
      • Business Law
      • Management
      • Marketing
      • Business Communication
      • Information Management
    • Critical thinking skills regarding the nine (9) disciplines above, through listening, speaking, writing, reading, and presenting visually.
    • Transfer of knowledge and skills to a profession and the workplace regarding one or more of the nine (9) disciplines above.
    • Respect for cross-national and cross-cultural religious, traditional, aesthetic, and philosophical experiences and perspectives regarding the nine (9) disciplines above.
    • A personal and social ethic that integrates Biblical Christian faith with one or more of the nine (9) disciplines above.

Program Requirements

The program requires the completion of 66 units.

Lower Division Core Business Courses

ACC250 Principles of Accounting I
+

An introduction to financial accounting, involving its basic structure, the accounting cycles for service and merchandising enterprises, assets, liabilities, and accounting systems. (3 units; Fall)

ACC250-A
Christie, Stephen R.
01/11/2017 MW 12:00 PM - 1:00 PM BUS ONLN
ACC250-A
Kaminski, Ellen Elizabeth
05/08/2017 T 8:00 AM - 12:00 PM BUS 253
ACC250-C
Christie, Stephen R.
09/05/2017 TTh 2:00 PM - 3:30 PM BUS 106
ACC250-D
Kaminski, Ellen Elizabeth
09/05/2017 MWF 2:30 PM - 3:30 PM BUS 253
ACC250-B
Christie, Stephen R.
09/05/2017 MW 10:45 AM - 11:45 AM BUS ONLN
ACC250-A
STAFF, STAFF
09/05/2017 MWF 8:15 AM - 9:15 AM BUS 253

ACC251 Principles of Accounting II
+

This course has an emphasis on managerial accounting involved with corporations, control accounting, and decision making. Prerequisite: ACC 250. (3 units; Spring)

ACC251-D
Kaminski, Ellen Elizabeth
01/11/2017 TTh 2:00 PM - 3:30 PM BUS 253
ACC251-C
Kaminski, Ellen Elizabeth
01/11/2017 TTh 8:45 AM - 10:15 AM BUS 253
ACC251-A
Christie, Stephen R.
05/02/2017 W 12:00 PM - 2:00 PM BUS 104
ACC251-B
Christie, Stephen R.
01/11/2017 MW 10:45 AM - 11:45 AM BUS ONLN
ACC251-A
Kaminski, Ellen Elizabeth
07/03/2017 T 8:00 AM - 12:00 PM BUS 253
ACC251-A
STAFF, STAFF
09/05/2017 TTh 12:15 PM - 1:45 PM BUS 106

BUS101 Introduction to Business
+

Introduces students to various business disciplines, provides an overview of each function’s role in an organization and explores the various career opportunities available within each of these disciplines. (3 units; Fall/Spring)

BUS101-A
Alderson, Keanon J.
01/11/2017 W 2:30 PM - 5:30 PM BUS 250
BUS101-B
Alderson, Keanon J.
01/11/2017 TTh 8:45 AM - 10:15 AM BUS 125
BUS101-C
Alderson, Keanon J.
09/05/2017 W 2:30 PM - 5:30 PM BUS 104
BUS101-A
Alderson, Keanon J.
09/05/2017 TTh 10:30 AM - 12:00 PM BUS 132A
BUS101-B
Alderson, Keanon J.
09/05/2017 TTh 12:15 PM - 1:45 PM BUS 132A

BUS217 Microeconomics
+

This course studies economic behavior at the individual level. Topics include decision-making processes of households and firms, supply and demand, elasticity, and marginal analysis. Market structure and public policy are examined to evaluate their impact on economic welfare and the allocation of scarce resources. (3 units; Fall/Spring)

BUS217-B
Keyes-Kimbirk, Wendy R
01/11/2017 MWF 10:45 AM - 11:45 AM BUS 251
BUS217-A
Namvar, Bob
01/11/2017 TTh 10:30 AM - 12:00 PM BUS 251
BUS217-B
Keyes-Kimbirk, Wendy R
09/05/2017 MWF 12:00 PM - 1:00 PM BUS 123
BUS217-C
Keyes-Kimbirk, Wendy R
09/05/2017 MWF 9:30 AM - 10:30 AM BUS 204
BUS217-A
Namvar, Bob
09/05/2017 TTh 12:15 PM - 1:45 PM BUS 204

BUS218 Macroeconomics
+

This course offers a common sense approach to economics, covering basic economic laws and how they apply to our world and everyday life. The course focuses on the overall economy and economic theories that offer explanations for its fluctuations and changes. Also, the course is designed to give the student a sufficient grounding in the terminology, basic concepts, and issues of economics to stimulate interest in further study and provide background in business. (3 units; Fall/Spring)

BUS218-C
Keyes-Kimbirk, Wendy R
01/11/2017 MWF 9:30 AM - 10:30 AM BUS 251
BUS218-A
Keyes-Kimbirk, Wendy R
01/11/2017 MWF 8:15 AM - 9:15 AM BUS 251
BUS218-B
Namvar, Bob
01/11/2017 TTh 12:15 PM - 1:45 PM BUS 251
BUS218-A
STAFF, STAFF
09/05/2017 Th 2:00 PM - 5:00 PM BUS 204
BUS218-B
Namvar, Bob
09/05/2017 TTh 10:30 AM - 12:00 PM BUS 204

BUS237 Management Based on Bibl Prin
+

In this course students learn to identify and apply effective management and leadership behaviors based on principles found in the Bible. This course will equip each student with skills in making biblically-informed choices in realistic business scenarios. (3 units; Interdisciplinary; Fall/Spring)

BUS237-B
Relyea, Kevin Stuart
01/11/2017 TTh 8:45 AM - 10:15 AM BUS 252
BUS237-C
Relyea, Kevin Stuart
01/11/2017 TTh 10:30 AM - 12:00 PM BUS 252
BUS237-A
Hove, Tad A.
01/11/2017 MWF 9:30 AM - 10:30 AM BUS 250
BUS237-B
STAFF, STAFF
09/05/2017 TTh 8:45 AM - 10:15 AM BUS 204
BUS237-D
STAFF, STAFF
09/05/2017 MWF 1:15 PM - 2:15 PM BUS 123
BUS237-C
STAFF, STAFF
09/05/2017 MWF 10:45 AM - 11:45 AM BUS 202
BUS237-A
STAFF, STAFF
09/05/2017 MWF 8:15 AM - 9:15 AM BUS 125

CIS270 Business IT Application
+

This course will develop essential math and computer skills necessary to support the student's integration into the business program. Students will be introduced to the Microsoft Office suite application packages: Word, Excel, PowerPoint, and Outlook. In addition, they will reinforce essential math skills that support upper division requirements and integrate with computer software applications. Students will be expected to demonstrate integration of the math and software skills by the end of the course. Prerequisite: MAT 115 or STA 144. (3 units; Interdisciplinary; Fall/Spring)

CIS270-A
Mc Connell-Freeman, Christy Lee
01/11/2017 T 7:00 AM - 8:30 AM BUS ONLN
CIS270-B
Mc Connell-Freeman, Christy Lee
01/11/2017 Th 7:00 AM - 8:30 AM BUS ONLN
CIS270-C
Mc Connell-Freeman, Christy Lee
01/11/2017 - Online
CIS270-A
Mc Connell-Freeman, Christy Lee
09/05/2017 TTh 7:00 AM - 8:30 AM James Complex ONLN
CIS270-B
Mc Connell-Freeman, Christy Lee
09/05/2017 TTh 8:45 AM - 10:15 AM James Complex ONLN

Upper Division Core Business Courses

BUS303 Business Finance
+

This course provides an introduction to the principles of financial management. It includes an overview of financial management, financial analysis and control, capital investment decisions, raising funds and cost of capital, sources of long-term funds and cash management principles. Prerequisite: ACC 250 or 350 and CIS 270. (3 units; Fall/Spring)

BUS303-A
Donaldson, Darla R.
01/11/2017 MWF 10:45 AM - 11:45 AM BUS 253
BUS303-B
Harrison, Adele L.
09/05/2017 TTh 2:00 PM - 3:30 PM BUS 253
BUS303-A
Donaldson, Darla R.
09/05/2017 MWF 8:15 AM - 9:15 AM BUS 104
BUS303-C
Harrison, Adele L.
09/05/2017 MWF 12:00 PM - 1:00 PM BUS 253

BUS315 Business Statistics
+

This course includes the assembling and presentation of statistical data, probability distributions, sampling techniques, and statistical analysis. A project with practical problem solving is required. Prerequisites: CIS 270 and MAT 115, 123 or higher, or STA 144. (3 units; Fall/Spring)

BUS315-A
Donaldson, Darla R.
01/11/2017 MWF 9:30 AM - 10:30 AM BUS 209
BUS315-B
Donaldson, Darla R.
01/11/2017 TTh 12:15 PM - 1:45 PM BUS 209
BUS315-A
Donaldson, Darla R.
09/05/2017 MWF 3:45 PM - 4:45 PM BUS 209
BUS315-B
STAFF, STAFF
09/05/2017 TTh 8:45 AM - 10:15 AM BUS 209
BUS315-C
Donaldson, Darla R.
09/05/2017 MWF 2:30 PM - 3:30 PM BUS 209
BUS315-D
Donaldson, Darla R.
09/05/2017 MWF 12:00 PM - 1:00 PM BUS 209

BUS334 International Business
+

An introduction to international business which will expose students to major international business issues, including international trade, cultures, economics, marketing and communication issues of multinational corporations. (3 units; Fall/Spring)

BUS334-C
Bishop, Jim
03/02/2017 Th 2:00 PM - 5:00 PM BUS 251
BUS334-B
Weniger, Marc
01/11/2017 TTh 2:00 PM - 3:30 PM BUS 204
BUS334-A
Weniger, Marc
01/11/2017 TTh 8:45 AM - 10:15 AM BUS 250
BUS334-A
Weniger, Marc
09/05/2017 TTh 8:45 AM - 10:15 AM BUS 104
BUS334-C
Weniger, Marc
09/05/2017 TTh 3:45 PM - 5:15 PM BUS 250
BUS334-B
Weniger, Marc
09/05/2017 TTh 2:00 PM - 3:30 PM BUS 250

BUS358 Business Law
+

This course covers the law of sales, employment, contracts, negotiable instruments, agency and partnerships, corporations, insurance, real and personal property, estates, and bankruptcy. (3 units; Fall/Spring)

BUS358-B
Bishop, Jim
01/11/2017 TTh 10:30 AM - 12:00 PM BUS 104
BUS358-A
Bishop, Jim
01/11/2017 MWF 10:45 AM - 11:45 AM BUS 250
BUS358-B
Bishop, Jim
09/05/2017 TTh 10:30 AM - 12:00 PM BUS 125
BUS358-A
Bishop, Jim
09/05/2017 MWF 10:45 AM - 11:45 AM BUS 203

BUS463 Business & Organizational Mgmt
+

This course is the study of management theories and the functional concepts of leadership, planning, and decision making. Special emphasis is placed on quality issues, globalism, diversity, ethics, productivity, motivation, skill development, and human resource management. An emphasis on integrating biblical principles and leadership will also be studied. (3 units; Fall/Spring)

BUS463-B
Walls, John L.
01/11/2017 MWF 12:00 PM - 1:00 PM BUS 104
BUS463-A
Bigley, Joel Douglas
01/11/2017 TTh 2:00 PM - 3:30 PM BUS 202
BUS463-A
STAFF, STAFF
09/05/2017 MWF 12:00 PM - 1:00 PM BUS 252
BUS463-B
STAFF, STAFF
09/05/2017 TTh 2:00 PM - 3:30 PM BUS 252

BUS485 Business Policy & Strategy
+

This is an integrative study of senior management functions using advanced case analysis, focusing on general management and decision making. Topics include setting objectives; implementing, supporting, and controlling organization-wide policies; developing strategies to achieve objectives; setting standards for measuring performance; evaluating and reformulating policies in response to change; fulfilling leadership responsibilities. Prerequisite: BUS 303, 463, and MKT 333 or ENT 462. (3 units; Fall/Spring)

BUS485-A
Herrity, Andrew C.
01/11/2017 MWF 9:30 AM - 10:30 AM BUS 104
BUS485-B
Herrity, Andrew C.
01/11/2017 T 2:00 PM - 5:00 PM BUS 251
BUS485-A
Herrity, Andrew C.
09/05/2017 MWF 8:15 AM - 9:15 AM BUS 106
BUS485-B
Herrity, Andrew C.
09/05/2017 M 2:30 PM - 5:30 PM BUS 104

BUS498 Senior Exit Exam
+

The student will take an exit eam. Prerequisite: Senior Status. Pass/Fail. (0 units; Fall/Spring)

BUS498-A
Harrison, Adele L.
04/18/2017 T 6:00 PM - 7:30 PM BUS 203
BUS498-B
Harrison, Adele L.
04/19/2017 W 6:00 PM - 7:30 PM BUS 203
BUS498-A
Harrison, Adele L.
12/04/2017 M 4:00 PM - 5:30 PM BUS 204
BUS498-B
Harrison, Adele L.
12/05/2017 T 6:00 PM - 7:30 PM BUS 204

MKT333 Principles of Marketing
+

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)

MKT333-A
Weniger, Marc
01/11/2017 TTh 3:45 PM - 5:15 PM BUS 204
MKT333-B
Floyd, Kristopher Kyle
01/11/2017 MW 8:15 AM - 9:15 AM Yeager Center ONLN
MKT333-A
STAFF, STAFF
05/08/2017 Th 8:00 AM - 12:00 PM BUS 253
MKT333-A
Winter, Natalie A
09/05/2017 TTh 10:30 AM - 12:00 PM BUS 202
MKT333-B
Winter, Natalie A
09/05/2017 MW 2:30 PM - 3:30 PM BUS ONLN

 

Upper Division Marketing Courses

MKT323 Marketing Research
+

The emphasis of the course is on improving the skills of conducting marketing research. This course is designed to teach students the fundamentals of the research process including: recognizing the need for marketing research, planning for marketing research, obtaining and collecting the data, analyzing the data, and presenting the research results. This course concerns the use of marketing research as an aid to making marketing decisions. Accordingly, this course is appropriate for both prospective users of research results and prospective marketing researchers. Primary and secondary research will be performed, qualitative and quantitative methods will be utilized as well. Prerequisite: BUS 315 and MKT 333. (3 units; Spring)

MKT323-A
Floyd, Kristopher Kyle
01/11/2017 MW 12:00 PM - 1:00 PM BUS ONLN

MKT353 Integrated Marketing Communicatn
+

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Fall)

MKT353-A
Floyd, Kristopher Kyle
01/11/2017 MW 2:30 PM - 3:30 PM BUS ONLN
MKT353-A
STAFF, STAFF
09/05/2017 MWF 8:15 AM - 9:15 AM BUS 251

MKT458 Consumer Behavior
+

A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases. Prerequisite: MKT 333. (3 units; Fall)

MKT458-A
Winter, Natalie A
01/11/2017 Th 2:00 PM - 3:30 PM BUS ONLN
MKT458-A
STAFF, STAFF
09/05/2017 MWF 10:45 AM - 11:45 AM BUS 251

MKT463 Marketing Management
+

The formulation and implementation of effective marketing management strategies to achieve the creation of a viable marketing plan. Group presentations, case studies and experiential learning assignments will be performed in and out of class. Prerequisite: MKT 333 and senior status. (3 units; Spring)

MKT463-A
Winter, Natalie A
01/11/2017 MW 12:00 PM - 1:00 PM BUS ONLN

Upper Division Marketing Elective Courses

Complete six (6) additional units from the following:

BUS444 International Marketing
+

This course focuses on the theoretical and practical aspects of the cultural environment of global markets, assessing global market opportunities and developing and implementing international marketing strategies. Prerequisite: BUS 334 and MKT 333. (3 units; Fall odd years)

MKT313 Retailing & Merchandising
+

To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. Topics of discussion will include retail business planning, site selection, retail promotion strategies, HR management, customer relationship management, supply chain management, customer buying behavior, merchandising, space planning and layout, and store management. While the course focuses on the retail industry including retailers of consumer services, the content of the course is also useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general business interest. Prerequisite: MKT 333. (3 units; Fall)

MKT363 Social Media & Content Marketing
+

Students will learn how to use social media and content marketing to communicate an orgainization's message and engage with customers. Additionally, students will learn how to manage an organization's social media presence. Prerequisite: MKT333 (3 units; Spring Odd years)

MKT363-A
Floyd, Kristopher Kyle
01/11/2017 MW 9:30 AM - 10:30 AM BUS ONLN

MKT443 Personal Selling & Sales Managmn
+

An introduction to the profession of personal selling and sales management. The choice of sales and sales management as a career will be discussed. Topics of interest include: Strategically planning each sales call within a larger account strategy, making the sales call, strengthening communications, responding helpfully to objections, obtaining commitment, and building partnerships. Sales force planning, organizing, management, territory development, selection, compensation, sales force effectiveness, and performance will also be analyzed and discussed. Prerequisite: MKT 333. (3 units; Spring)ts; ’}я›

MKT443-A
Assaf, Raef J
01/11/2017 TTh 12:15 PM - 1:45 PM BUS 253

MKT491 Marketing Internship
+

Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisite: MKT333 and permission of the Dean of the School of Business. (1-3 units; Fall, Spring, Summer)

MKT491-A
Winter, Natalie A
01/11/2017 - Instructor OFFC
MKT491-IN
Winter, Natalie A
05/08/2017 - Instructor OFFC
MKT491-A
STAFF, STAFF
09/05/2017 - Instructor OFFC

Concentration Courses:

Students must complete all requirements in one of the following concentrations: General Marketing, International Marketing, Sales Management, and Sport Management.

General Marketing

Complete nine (9) additional upper division units in marketing.*

Complete three (3) additional upper division units in Marketing*, or one of the following: COM 308, ICS 430, PRL 300.

*No more than three (3) units of MKT 491 may be applied to the concentration.

International Marketing

 

Sales Management

 

Sport Marketing