Emphases

California Baptist University’s public relations program offers two emphases:

New Media

The new media concentration prepares students to communicate effectively using current platforms, including podcasting, social media, and print and broadcast media.

Professional Management 

The professional management emphasis provides students with an understanding of business literacy and organization communication, industry standards for issues (reputation) and crisis management. Learning the business world's terminology, organization communication theories, and the critical principles of issues or reputation management will prepare students for this important public relations function.