Courses

Students complete all major requirements and must also complete all the requirements in one of the following concentrations: New Media or Reputation Management.

Major Requirements

 

Lower Division Requirements 

JRN150 Media and Society

Functions, responsibilities, and influence of various mass media and emerging forms of niche media in society. Students review the theories, structures, functions, practices, economics, critical analyses, and historical aspects of mass media and its social responsibility in society. (3 units; Fall/Spring & OPS)

JRN150-A
Brodie, Victoria K
09/07/2021 TTh 8:45 AM - 10:15 AM James Complex 356
JRN150-A
Pearson, MaryAnn
01/10/2022 T 8:45 AM - 10:15 AM James Complex ONLN

JRN170 Writing for Mass Media

An introduction to mass media writing. Students will utilize journalistic reporting, editing and writing for mass audiences intended for distribution across electronic and print media outlets. (3.0 units; Fall/Spring & OPS)

JRN170-A
Singh, Sonya C
09/07/2021 MWF 8:15 AM - 9:15 AM James Complex 048
JRN170-A
Singh, Sonya C
01/10/2022 MWF 9:30 AM - 10:30 AM James Complex 048

JRN254 Publication Layout and Design

Principles and practical experiences in layout and design, including copy, typography, photos and cutlines, and developing pre-press documents to provide practical knowledge of state-of-the-art publishing technology. (3 units; Fall/Spring)

JRN254-A
Lopez, Consuelo L.
09/07/2021 TTh 5:45 PM - 7:15 PM James Complex 048
JRN254-A
Lopez, Consuelo L.
01/10/2022 TTh 5:30 PM - 7:00 PM James Complex 048

PRL202 Introduction to Public Relations

This course will provide an introduction to the historical, theoretical and practical aspects of public relations with focus on the role of public relations in society, as well as an examination of the communication planning process. (3 units; Fall; Spring)

PRL202-A
Brodie, Victoria K
09/07/2021 MWF 10:45 AM - 11:45 AM Yeager Center B111
PRL202-A
Brodie, Victoria K
01/10/2022 MWF 10:45 AM - 11:45 AM BUS 103

 

Upper Division Requirements 

JRN312 Magazine and Feature Writing

Planning, gathering material, writing and preparation of articles for specialized and general media publications, with emphasis on the magazine article and newspaper feature; includes overview of the magazine market. Laboratory and field work. Students may only earn credit for either JRN 312 or JRN 350. Prerequisite: JRN 170. (3 units; Spring)

JRN312-A
Singh, Sonya C
01/10/2022 TTh 8:45 AM - 10:15 AM TBA

JRN320 Media Law, Ethics and Copyright

An introduction to the ethical and legal aspects of public relations and journalism, including print, online and broadcasting. Students will gain practical insight into the field through review of real-world case studies and materials on ethics, policies and law. (3 units; Fall/Spring & OPS)

JRN320-A
Pearson, MaryAnn
09/07/2021 TTh 3:45 PM - 5:15 PM James Complex 171
JRN320-A
Pearson, MaryAnn
01/10/2022 TTh 10:30 AM - 12:00 PM James Complex 171

JRN349 Editng for Prnt and Online Media

A course involving students in an in-depth study of procedures of copy editing for newspapers, magazines and online media. Through assignments and exercises, students will develop superior skills in grammar and word usage, punctuation, spelling, style, fact-checking, use of reference books, and writing headlines and captions. Students will practice substantive editing, and proofreading for print and online media. The special conditions of the increasingly important Internet to copy editors will be demonstrated. Prerequisite: ENG 113, 113E, or JRN 170. (3 units; Spring & OPS)

JRN349-A
Quezada, Robert G.
01/10/2022 MWF 10:45 AM - 11:45 AM James Complex 171

JRN412 Adv Magazine and Yearbook Prodtn

The purpose of this course is to prepare students to be proficient in writing, yearbook design, and publication. This experience will be invaluable to media-related professions as well as business, education, and management positions. May be repeated for a maximum of eight (8) units with change in topic. (1-3 units; Fall/Spring)

JRN412-A
Kruppa, James K.
01/10/2022 TTh 8:45 AM - 10:15 AM James Complex 171

PRL300 Public Relations

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Fall/Spring & OPS)

PRL300-A
Pearson, MaryAnn
09/07/2021 T 2:00 PM - 3:30 PM James Complex ONLN
PRL300-A
Pearson, MaryAnn
01/10/2022 T 2:00 PM - 3:30 PM James Complex ONLN

PRL302 Public Relations Writing

This course will provide students with practical application of public relations writing process for various media with focus on targeting public using research, audience analysis, and message design. (3 units; Fall)

PRL302-A
Pearson, MaryAnn
09/07/2021 MWF 2:30 PM - 3:30 PM James Complex 190

PRL402 Public Relatns Rsrch and Campgns

This course will provide students with the basic skills and practical experience to plan, develop, execute and evaluate public relations campaigns through case study analysis and actual campaign development. This will be achieved through case study analysis and team-based campaign development. (3 units; Spring & OPS)

PRL402-A
Brodie, Victoria K
01/10/2022 MWF 2:30 PM - 3:30 PM TBA

 

Concentration Courses (12 units)

 

Students must complete all requirements in one of the following concentrations: 

  • New Media
  • Reputation Management

 


  

New Media

JRN325 Prncpls of Pdcstng And Brdcstng

This course will provide students with an introduction to electronic and traditional broadcasting principles. Students will analyze, synthesize, and evaluate online and traditional broadcasting principles in the form of podcasts. (3 units; Fall)

JRN325-A
Welch, Tyler D.
09/07/2021 TTh 8:45 AM - 10:15 AM James Complex 375

JRN360 Audio and Video Newsgathering

This course provides students opportunities to participate in the production of audio and video news stories and newscasts, using professional principles, aesthetics, ethics, and practices of journalistic audio and video reporting, producing in-field and project assignments. (3 units; Spring, even years)

JRN360-A
Kruppa, James K.
01/10/2022 TTh 2:00 PM - 3:30 PM TBA

JRN370 Social Media Strategies

This course provides students opportunities to analyze, use and produce content for current and emerging social media, such as Twitter, Facebook, Tumblr, YouTube, Reddit and other professional business platforms. (3 units; Spring)

JRN370-A
Brodie, Victoria K
09/07/2021 MWF 9:30 AM - 10:30 AM James Complex 375

 

Choose one of the following courses:

JRN415 Adv News PrdctnFrBrdcst Prnt Jrn

The purpose of this course is to prepare students to be future journalists by creating a high quality publication, The Banner. Students will learn to work within the guidelines of the university, the publisher of the newspaper. Students will learn to perform all tasks involved with the production of a bi-weekly publication, which includes meeting deadlines and completing assigned tasks. Students will maintain a positive and cooperative attitude toward student editors, advisor, and California Baptist University administration. A Christian team spirit and goal of excellence will be emulated and protected by all students in the class. May be repeated for a maximum of eight (8) units. (1-3 units; Fall/Spring)

JRN415-A
Singh, Sonya C
09/07/2021 TTh 10:30 AM - 12:00 PM James Complex 367
JRN415-A
Singh, Sonya C
01/10/2022 TTh 10:30 AM - 12:00 PM Health Science Campus M261

JRN450 Internship in Journalism

Under faculty supervision, the student will be assigned to a position, utilizing principles of journalism acquired and employed throughout their university experience. This internship provides an opportunity for investigating and participating in field experience with a practitioner of the trade, giving depth and breadth to their understanding of journalism as a whole. Prerequisite: Permission of the Department Chair. (1-3 units; Fall/Spring)

 


  

Reputation Management

COM425 Organizational Communication

Examination of the nature and process of communication in modern organizations, including theories, change strategies, internal personnel relations, and conflict management, as they relate to organizational cultures. (3 units; Spring & OPS)

COM425-A
Brodie, Victoria K
01/10/2022 TTh 12:15 PM - 1:45 PM James Complex 192

PRL310 Issues and Crisis Management

This course will examine case studies and best practices in issues and crisis management in the field of public relations. Reputation management, effective management of issues and crisis will be taught based on practical application of various proven strategies and tactics including APR (Accreditation In Public Relations) standards for issues and crisis management. (3 units; Spring)

PRL310-A
Brodie, Victoria K
01/10/2022 MWF 9:30 AM - 10:30 AM BUS 103

PRL320 Business Literacy for PR Prof

This course will examine business and finance terms and basic businesses practices as they relate to the field of public relations. Students will learn practical application of budgets, finance principles and best practices as they relate to public relations work and in line with APR (Accreditation In Public Relations) standards. (3 units; Fall)

 

Choose one of the following courses:

JRN415 Adv News PrdctnFrBrdcst Prnt Jrn

The purpose of this course is to prepare students to be future journalists by creating a high quality publication, The Banner. Students will learn to work within the guidelines of the university, the publisher of the newspaper. Students will learn to perform all tasks involved with the production of a bi-weekly publication, which includes meeting deadlines and completing assigned tasks. Students will maintain a positive and cooperative attitude toward student editors, advisor, and California Baptist University administration. A Christian team spirit and goal of excellence will be emulated and protected by all students in the class. May be repeated for a maximum of eight (8) units. (1-3 units; Fall/Spring)

JRN415-A
Singh, Sonya C
09/07/2021 TTh 10:30 AM - 12:00 PM James Complex 367
JRN415-A
Singh, Sonya C
01/10/2022 TTh 10:30 AM - 12:00 PM Health Science Campus M261

JRN450 Internship in Journalism

Under faculty supervision, the student will be assigned to a position, utilizing principles of journalism acquired and employed throughout their university experience. This internship provides an opportunity for investigating and participating in field experience with a practitioner of the trade, giving depth and breadth to their understanding of journalism as a whole. Prerequisite: Permission of the Department Chair. (1-3 units; Fall/Spring)