Courses

This course serves as an introduction to the exciting field of communication, journalism, and public relations and the value of a degree in the Communication Arts Department. Students will be exposed to the concepts related to the Communication Arts disciplines. The course has been designed to introduce communication, public relations, and journalism students to the skills needed for success in their chosen program and to provide an overview of their discipline as well as others in the department. Program requirements will be discussed for each major as well potential professions post-graduation. (1 Units)

Functions, responsibilities, and influence of various mass media and emerging forms of niche media in society. Students review the theories, structures, functions, practices, economics, critical analyses, and historical aspects of mass media and its social responsibility in society. (3 Units)

An introduction to mass media writing. Students will utilize journalistic reporting, editing and writing for mass audiences intended for distribution across electronic and print media outlets. Prerequisite: ENG113 (3 Units)

This course will provide an introduction to the historical, theoretical and practical aspects of public relations with focus on the role of public relations in society, as well as an examination of the communication planning process. (3 Units)

An introduction to the ethical and legal aspects of public relations and journalism, including print, online and broadcasting. Students will gain practical insight into the field through review of real-world case studies and materials on ethics, policies and law. (3 Units)

Online communication platforms are constantly changing. Due to this dynamic environment, communicators must understand the strategies behind online media. This course gives students an immersive experience in analyzing, creating, and developing communication plans to effectively reach a digital audience. In addition, students will analyze and produce content for current and emerging social media platforms. By the end of the course, students will have learned how to curate and develop a social media presence for both themselves as individuals and for corporate entities or small businesses. (3 Units)

This course will provide students with practical application of public relations writing process for various media with focus on targeting public using research, audience analysis, and message design. (3 Units)

This course will examine case studies and best practices in issues and crisis management in the field of public relations. Reputation management, effective management of issues and crisis will be taught based on practical application of various proven strategies and tactics including APR (Accreditation In Public Relations) standards for issues and crisis management. (3 Units)

Strategy and successful practices in special event planning. Emphasis on conceptualization, strategy, analysis, user experience design, and planning considerations of small- to large-scale events. Exploration of event planning and experience management as a profession. Students will master project management theory, user experience design, and public relations practice in relation to event planning. (3 Units)

This course will focus on public relations campaigns and the need for reputation management. Students will review case studies and best practices to identify different areas of reputation management while developing a theoretical reputation management campaign. Prerequisite: PRL202 (3 Units)

Students enrolled in this course will gain the professional experience valued by employers by utilizing knowledge acquired as Public Relations majors in volunteer or paid internship positions. Students will perform relevant tasks under the direction of the Internship Site Supervisor. Students will identify and explore connections between their internship experiences and academic coursework. (3 Units)

This capstone course will provide real-world public relations experience developing a comprehensive mixed media public relations plan for a local nonprofit. Students will work in public relations agencies interacting with the client while exploring team and leadership dynamics. Note: This course is for students close to graduation who have completed necessary courses to prepare them for advanced campaign design with a client. Prerequisite: PRL375 (3 Units)

Hands-on experience in the production of public-facing news broadcasts for CBU TV and/or Lancers Noticias, the student-run newscasts of Lancer Media Group. (3 Units)

Advanced hands-on experience in the final packaging and production of public-facing news broadcasts for CBU TV and/or Lancers Noticias, the student-run newscasts of Lancer Media Group. (3 Units)

Exploration of emerging trends in digital media, providing an opportunity for students to understand, deploy, and reflect upon digital communication trends. A theoretical survey of past, current, and predicted future trends and research on the impact of these communication technologies. (3 Units)

Principles and practical experiences in layout and design, including copy, typography, photos and cutlines, and developing pre-press documents to provide practical knowledge of state-of-the-art publishing technology. (3 Units)

Planning, gathering material, writing and preparation of articles for specialized and general media publications, with emphasis on the magazine article and newspaper feature; includes overview of the magazine market. Laboratory and field work. Students may only earn credit for either JRN 312 or JRN 350. Prerequisite: JRN170 (3 Units)

This course will provide students with an introduction to electronic and traditional broadcasting principles. Students will analyze, synthesize, and evaluate online and traditional broadcasting principles in the form of podcasts. (3 Units)

This course provides students opportunities to participate in the production of audio and video news stories and newscasts, using professional principles, aesthetics, ethics, and practices of journalistic audio and video reporting, producing in-field and project assignments. (3 Units)

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 Units)