Strategic Communication (Online)

master OF Arts

The online Master of Arts in Strategic Communication degree program is designed to deepen students’ understanding of the historical, cultural, social, global and political dimensions of communication. In doing so, coursework will equip students with the tools to examine the role of communication in all areas of life while challenging them to integrate biblical thought within contemporary cultural concepts. Students will develop communication programs and campaigns for work in strategic communication, public relations and media.

12

Months to Completion *

$580 + fees

Cost Per Unit *
View Additional Cost of Attendance (COA)
and Fees.

30

Why earn your M.A. in Strategic Communication (Online) at CBU?

Tell stories to online audiences
The Master of Arts in Strategic Communication program aligns with current trends in strategic communication to provide students with advanced skills in communication program management and development for communication campaigns in traditional and online modalities.

Manage organizational reputations effectively
Students in the program learn skills in organizational communication, issues management and decision making while applying strategic communication methods and theories to effectively manage an organization’s reputation.

Strategically enhance an organization’s message
Students apply strategic communication methods and theories to develop comprehensive communication programming and messages to effectively communicate through a variety of media.

Learn flexibly online, on your schedule

Classes start every 8 weeks
Accelerated, asynchronous courses offered 100% online
Three semesters offered year round allows students the ability to graduate faster

Communication Management, Leadership and Decision Making

COM 520

Explores the communication management process for the private, public and non-profit sectors to develop and analyze messages used in the processes of leadership, including motivation, inspiration and decision making.

Digital Trends in Strategic Communication

COM 555

This course will examine the shift from print to digital media as an ever-evolving phenomenon. Examines the impact of new communication technologies, changed political mobilization, and social networks.

Social Influence and Persuasion

COM 580

Examines persuasion from a variety of perspectives and considers how the target, the techniques, the source, the message, and the channel of communication all interplay in persuasion and influence.

Student Learning Outcomes

Consistent with the university student outcomes, upon completion of the Master of Arts in Strategic Communication degree, graduates will be able to:

1. Evaluate various theoretical components of communication to understand communication phenomena and behaviors.
2. Apply philosophical and theoretical components of ethics to the legal, ethical and social foundations of communication from a Christian perspective.
3. Explain and analyze strategic communication management processes, methods, and theories to create comprehensive communication programs.
4. Utilize communication research to determine how theoretical approaches of communication influence human interaction, society and communication phenomena.
5. Analyze and explain the influence of media effects on human behavior and communication phenomena.

Take the next step toward living your purpose

As you make decisions about college, keep in mind the full social, spiritual and educational experience awaiting you at CBU. Here, you will be supported by professors, staff and fellow students who will help you discover your strengths and challenge you to do more than you ever thought you could. Let us equip you with the education, training and opportunities you'll need to start making a unique difference doing what you love.

Apply today! When you complete and submit your application to CBU, a friendly and knowledgeable admissions counselor will guide you through the admissions process and all the necessary steps to become a Lancer.

CBU accepts applications for online enrollment throughout the year, and most online degree programs can start at 6 semester entry points per calendar year.