Student Learning Outcomes

Consistent with the university student outcomes, upon completion of the Bachelor of Arts in Strategic Communication degree, graduates will be able to:

1. Explain, analyze and evaluate communication traditions, contexts and theories.
2. Implement strategic communication principles and theories to influence mass communication.
3. Explain and analyze communication research methods and concepts.
4. Utilize concepts of public relations and strategic communication to develop comprehensive communications programs.
5. Apply philosophical and theoretical components of ethics to the legal, ethical and social foundations of communication and public relations from a Christian perspective.