Riverside, Calif. (June 8, 2016) – Students at California Baptist University will have more of an opportunity to distinguish themselves in the diverse marketing field starting this fall. CBU will offer three new concentrations for the bachelor's of science in marketing (BSM) degree: sport marketing, international marketing and sales management.   

"The goal of the new concentrations is to prepare students for a very specific career field," said Dr. Natalie Winter, interim associate dean and associate professor at the Dr. Robert K. Jabs School of Business. "These options give students the opportunity to make a decision about their career path sooner than later." 

Winter said the marketing faculty had been collecting feedback for several years from alumni and students on its BSM program. The responses indicated a demand for more concentrated marketing programs.

The department responded by conducting research on the local job market trends to find appropriate concentrations to offer, she said.  

Each concentration consists of 12 units of coursework related specifically to a field of study. Declaring a concentration allows students to focus on courses that are relevant to a desired career path. Additionally, the concentrations add an internship component that propels students to gain hands-on learning experiences.  

"Internships are great opportunities for students to position themselves as experienced graduates and help them stand out for future employers," Winter said. "One of the nice things about being located in the Inland Empire is that students can choose from a broad range of industries to gain this professional experience."

Winter said students can still graduate in four years with a declared concentration, and they will also receive a general marketing background.

"I believe it will be a win-win situation for students and CBU," she said.

Read more about courses for each concentration here.