Natalie C. Winter, Ed.D.

Professor of Marketing & Management

Office Phone: (951) 343-4462
E-mail: nwinter@calbaptist.edu
Office Location: BUS 231
Office Hours: Monday, 2PM-5PM ; Wednesday 9AM-12PM; Thursday, 2:15-4:15PM

Degree Major Emphasis Institution Year
Ed.D. Organizational Leadership Pepperdine University 2007
M.B.A. Business Administration Azusa Pacific University 2001
B.S. Marketing/Business Administration Azusa Pacific University 2000
  • Courses Taught

    BUS101 - Introduction to Business
    BUS237 - Management Based on Biblical Principles
    BUS301 - eCommerce
    BUS433 - International Marketing & Economics
    BUS463 - Business and Organizational Management
    BUS485 - Business Policy and Strategy
    BUS521 - Management of Change
    BUS530 - Marketing Management
    MKT333 - Principles of Marketing
    MKT353 - Integrated Marketing Communications
    MKT323 - Marketing Research
    MKT458 - Consumer Behavior
    MKT463 - Marketing Management
    BUS400 - Social Media & Content Marketing

  • Academic Areas & Scholarly Interests

    Millennial generation and its impact on organizations

    Generational differences and communication

    Social entrepreneurship and globalization

    Servant leadership

    Marketing education

    Social Media

  • Teaching Experience at Institutions Other than CBU

    [Dr. Winter has taught] Principles of Marketing, Direct and Interactive Marketing, and Computer Concepts and Application at Vanguard University as well as Organizational Ethics and Leadership & Management at Liberty University.

  • Research, Presentations, & Publications

    Publications



    "Let's Get Real: Innovative Real World Learning Strategies." Marketing Management Association Fall Educators Conference Proceedings. September 2019. (co-authored with Eastman, M., Hicks, J.L., Baxter, S., Ziemnowicz, C.)

    “Organizational Attributes and Their Effect on Donor Intentions: Examining How the Descriptors Used in Marketing Communications Can Affect Donor Support, To discuss the role of social enterprise descriptors on consumer choice." Darla Donaldson & Joel Bigley - co-authors., Revised and Resubmitted(Summer 2019) to Journal of Nonprofit & Public Sector Marketing

    "Bring Glory to God in the Workplace Through Worshipful Business Practices" submitted (but rejected) to Christian Business Review (Spring 2019)
    Winter, Natalie C.. “The Stewardship of Trials,” Christian Business Review, (Vol. 4), Fall 2015, 32-38.

    Professional Presentations Made

    Natalie Winter and Andrew Herrity. "“The Role of Christian Faculty in Faith Integration as Formation of Christian Character”, CCCU International Forum, Dallas, TX, Feb. 1, 2018.

    Moderator - Millennials Panel, 10th Annual Connecting Faith & Business Summit, Riverside, CA, October 12, 2017.

    Natalie Winter, "The Need to Create Tension in Marketing Education;" Marketing Management Association: Fall Conference. Pittsburgh, PA, September 20, 2017.

    Natalie Winter & Andrew Herrity. “Business Education as Process for Forming Character Capable of Changing the World;" Christian Business Faculty Association Annual Conference, San Diego, CA, October 21, 2017

    Winter, Natalie C. Developing the Next Generation of Leaders. Leadership Series: California Baptist University, Riverside, CA, December 5, 2016

    Winter, Natalie C. "Millennials: Mystery or Mavericks," Riverside Chamber of Commerce: Business in Action, Riverside, CA, August 10, 2016.

    Winter, Natalie C. "How to Create an Ad Campaign," Norte Vista High School, Riverside, CA, May 25, 2016.

    Winter, Natalie C. "Raising Up the Next Generation of Leaders," County of Riverside Department Head Meeting, Riverside, CA, March 17, 2106.

    Winter, Natalie C. "Media & Marketing Communications," Media & Arts Academy at Arlington High School, Riverside, CA, March 14, 2016.

    Guest Sermons or Speaking Engagements

    "A Good God in a Bad World," Navigating Motherhood, Aliso Viejo, CA, Feb. 28-Mar. 1, 2019.
    "Persecuted: Rightly Responding to Opposition," Compass Bible Church, Aliso VIejo, CA, October 15-16, 2019
    "Lift Your Head Up: Maintaining a Kingdom Perspective," Compass Bible Church, Aliso VIejo, CA, March 12-13, 2019
    "First Things First," Navigating Motherhood, Aliso Viejo, CA, February 9, 2018.
    "Dancing in the Rain: Learning To Rejoice Daily," Women's Retreat, Magnolia Baptist Church, March 2-4, 2018.
    "Rescued," Compass Bible Church, Aliso Viejo, CA, May 1-2, 2018.
    “Instilling Character in Our Kids,” Navigating Motherhood, Aliso Viejo, CA, Oct. 11-12, 2018.
    "Holy Fear: Rightly Responding to God," Compass Bible Church, Aliso Viejo, CA, Oct. 16-17, 2018.
    "Shape Up;" Compass Bible Church, Aliso Viejo, CA, April 25-26, 2017. (f)
    "Market Research Primer;" EGR423 - Mobile Applications Development, CBU, Riverside, CA, September 18, 2017.
    "We Need a King: Waiting on God When Times are Tough;" Compass Bible Church, Aliso Viejo, CA, November 7-9, 2017.
    "Keys to Joy;" Navigating Motherhood, Aliso Viejo, CA, December 7-8, 2017.
    "No Pain, No Gain: Living Selflessly as God's Child," Compass Bible Church; Aliso Viejo, CA, October 12-12, 2016.
    "Future Focus," Compass Bible Church; Aliso Viejo, CA, April 12-14, 2016.
    “What A Mess” Compass Bible Church; Aliso, Viejo, CA, May 12-13, 2015.
    "Growing Up: Centering Your Life on Christ", Compass Bible Church; Aliso Viejo, CA, October 13-14, 2015.
    "Considering God's Simple Truths for Life's Tough Times," Navigating Motherhood, November 2014.(with Cheri Clark)
    Our Deliverer," Compass Bible Church, October 2014. -
    "God the Son: Jesus," Compass Bible Church, July 2014.
    "Who is Jesus?" Navigating Motherhood, Compass Bible Church, April 2014.
    "Perseverance in Pain." Chapel Speaker, CBU, March 2014. -
    "Pressing on Passionately: Pursuing Christlikeness," Compass Bible Church, February 2014.

    Research or Other Scholarly or Creative Projects

    "Trusting God With Our Generosity" - Jabs Newsletter - October 25, 2019

    "The Leader's New Year To-Do List." (January 16, 2018). The Ticker.

    "How to Lead and Manage Well." (February 26, 2018). The Ticker.

    "Making Your Summer Count." (May 7, 2018). The Ticker

    "What Vision Really Means." (September 19, 2018). The Ticker

    "The Listening Ear." (November 27, 2018). The Ticker

    “Jenson USA: Consumer Profile” Discern buying patterns of MAP bicycle buyers, 2 marketing students involved, Provided buyer insight and strategy recommendations.(Spring 2017)

    Winter, Natalie C. and Herrity, Andrew. "Developing a model for understanding the role of perseverance in trials in marketplace ministry," Christian Business Faculty Association Conference, October 2016. [Presentation was accepted. Conference was cancelled due to inclimate weather.]

    “Verado Estates, Marketing Plan,” Conduct research and formulate marketing recommendations for real estate development company, 3 marketing student (Justin Wolums, Wyatt Faller, Blake Smart), Conducted primary and secondary research on behalf of Verado Estates and provided them actionable marketing recommendations based on the results.

    Write for and maintain www.nawinter.com

  • Church Membership & Activities

    Member of Compass Bible Church (Aliso Viejo, CA)
    Co-leads small group
    Women's ministry teacher

  • Community Service & Involvement

    Belongs to the American Marketing Association
    Alpha IRB, Board member(2012-present)
    Living Room Ministries International, Board Member and Secretary (2009-2012)
    American Advertising Federation: Inland Empire Education Advisory Board (2009-2011)

  • Interests & Hobbies

    Dr. Winter frequenty consults with organizations on strategy and on leadership development. She also enjoys reading, writing, and spending time with her family.

  • Personal Philosophy

    Blessed is a man who perseveres under trial; for once he has been approved, he will receive the crown of life which the Lord has promised to those who love Him.

    - James 1:12, NASB