Marina Girju, Ph.D.


Associate Dean of School of Business

Office Phone: (951) 552-8996
E-mail: mgirju@calbaptist.edu
Office Location: BUS 215
Office Hours:

Degree Major Emphasis Institution Year
Ph.D. Marketing University of Texas at Dallas 2012
MBA Marketing and Finance Southern Methodist University 2005
B.S. Computer Science Politehnica University of Bucharest Romania 1994
  • Research, Presentations, & Publications

    PUBLISHED
    Gallan, Andrew S., Marina Girju, and Roxana
    Girju. "Perfect ratings with negative comments: Learning from
    contradictory patient survey responses." Patient Experience
    Journal 4, no. 3 (2017): 15-28. – 700 downloads in 5 months,
    was 2nd most cited paper Girju, Marina M.; Prasad, Ashutosh;
    and Ratchford, Brian “Pure Components versus Pure Bundling
    in a Marketing Channel,” Journal of Retailing, Volume 89,
    Issue 4, December 2013, Pages 423–437 Girju, Marina M.;
    Adams, Michelle J.; and Ratchford, Brian (2010)
    "DemoImpact: Modeling, Forecasting and Managing the
    Impact of Major US Sociodemographic Trends on Multi-
    Category Snack Consumption," Review of Marketing Science:
    Vol. 8, Article 1. Cited in news sources such as: CPG Matters
    (Dec. 2010), Food Navigator (Nov. 2010), Alfa Editores
    Tecnicos (May 2011)
    UNDER REVIEW
    Girju, Marina; Murthi, B.P.S.; and Rao, Ram "Satiation and Satiety: The Impact on
    MultiCategory Snack Consumption" – Journal of Consumer
    Research, 2nd round R&R Girju, Marina “Bigger Snacks but
    Smaller Package: Evidence from a Rolling Cross-Sectional
    Snack Food Study in the US Market” – Journal of Food
    Products Marketing, conditional acceptance
    ACADEMIC PRESENTATIONS
    “A Model of Multi-Category Choice and
    Quantity Consumed in Snacks” – peer-reviewed, accepted at
    Marketing Science INFORMS Conference, June 2018
    “Dimensions of Patient Experience – Taxonomy of Problems
    and Opportunities”, Beckman Institute, University of Illinois at
    Urbana-Champaign Fall 2017 “The Power of Marketing in
    YOUR Career”, University of Illinois at Urbana-Champaign
    Fall 2015, 2017 “Statistical Models of Analysis in Marketing
    Research” University of Chicago, IL August 2014 “You Can’t
    Do It Alone: A 360 View of Collaboration in Category
    Management” –Spring Advisory Board Meeting Center for
    Sales Leadership DePaul University April 2014. “Effective
    Collaboration in Category Management: A Qualitative Study
    of Suppliers, Retailers and 3rd Parties” – presented at the Fall
    Advisory Board Meeting, Center for Sales Leadership DePaul
    University October 2013. “Variation in Consumption: Statistics
    and Marketing Research Analyses in the CPG Industry” –
    presented at SoC Research Colloquim, CDM DePaul
    University February 2013, Chicago, IL “Big Data: Research
    Analysis in the CPG Industry” – presenter and moderator at
    AMA Marketing Research and CRM SIG, February 2013,
    Chicago, Il. “Insights not Findings: Repositioning Teaching
    Objectives to Fuel Curiosity and Foster Deep Learning” –
    DePaul University Teaching Commons, May 2013, Chicago,
    Il. “A Household Production Model of the Individual US Snack
    Consumer” - presented at Marketing Science Conference
    2008, Vancouver, Canada “Who Decides to Bundle? A
    Manufacturer versus Retailer Strategy with Channel
    Consequences” - presented at Marketing Science Conference
    2010, Cologne, Germany "Should variety seeking be
    measured at the Brand or Category level? Does it matter?" -
    presented at ACR Conference 2010, Jacksonville, Florida
    INDUSTRY PRESENTATIONS
    Delivered 100+ business presentations at various industry conferences and investor
    meetings. • National Science Foundation Research Grantees
    Conference, Washington, DC • Convergys Technology
    Summit, Richardson, TX • Search Engine Strategies, San
    Jose, CA • Comdex, Las Vegas, NV - Awarded Best Of
    Comdex Award for DataScope