Marina Girju, Ph.D.

PUBLISHED
Gallan, Andrew S., Marina Girju, and Roxana
Girju. "Perfect ratings with negative comments: Learning from
contradictory patient survey responses." Patient Experience
Journal 4, no. 3 (2017): 15-28. – 700 downloads in 5 months,
was 2nd most cited paper Girju, Marina M.; Prasad, Ashutosh;
and Ratchford, Brian “Pure Components versus Pure Bundling
in a Marketing Channel,” Journal of Retailing, Volume 89,
Issue 4, December 2013, Pages 423–437 Girju, Marina M.;
Adams, Michelle J.; and Ratchford, Brian (2010)
"DemoImpact: Modeling, Forecasting and Managing the
Impact of Major US Sociodemographic Trends on Multi-
Category Snack Consumption," Review of Marketing Science:
Vol. 8, Article 1. Cited in news sources such as: CPG Matters
(Dec. 2010), Food Navigator (Nov. 2010), Alfa Editores
Tecnicos (May 2011)
UNDER REVIEW
Girju, Marina; Murthi, B.P.S.; and Rao, Ram "Satiation and Satiety: The Impact on
MultiCategory Snack Consumption" – Journal of Consumer
Research, 2nd round R&R Girju, Marina “Bigger Snacks but
Smaller Package: Evidence from a Rolling Cross-Sectional
Snack Food Study in the US Market” – Journal of Food
Products Marketing, conditional acceptance
ACADEMIC PRESENTATIONS
“A Model of Multi-Category Choice and
Quantity Consumed in Snacks” – peer-reviewed, accepted at
Marketing Science INFORMS Conference, June 2018
“Dimensions of Patient Experience – Taxonomy of Problems
and Opportunities”, Beckman Institute, University of Illinois at
Urbana-Champaign Fall 2017 “The Power of Marketing in
YOUR Career”, University of Illinois at Urbana-Champaign
Fall 2015, 2017 “Statistical Models of Analysis in Marketing
Research” University of Chicago, IL August 2014 “You Can’t
Do It Alone: A 360 View of Collaboration in Category
Management” –Spring Advisory Board Meeting Center for
Sales Leadership DePaul University April 2014. “Effective
Collaboration in Category Management: A Qualitative Study
of Suppliers, Retailers and 3rd Parties” – presented at the Fall
Advisory Board Meeting, Center for Sales Leadership DePaul
University October 2013. “Variation in Consumption: Statistics
and Marketing Research Analyses in the CPG Industry” –
presented at SoC Research Colloquium, CDM DePaul
University February 2013, Chicago, IL “Big Data: Research
Analysis in the CPG Industry” – presenter and moderator at
AMA Marketing Research and CRM SIG, February 2013,
Chicago, Il. “Insights not Findings: Repositioning Teaching
Objectives to Fuel Curiosity and Foster Deep Learning” –
DePaul University Teaching Commons, May 2013, Chicago,
Il. “A Household Production Model of the Individual US Snack
Consumer” - presented at Marketing Science Conference
2008, Vancouver, Canada “Who Decides to Bundle? A
Manufacturer versus Retailer Strategy with Channel
Consequences” - presented at Marketing Science Conference
2010, Cologne, Germany "Should variety seeking be
measured at the Brand or Category level? Does it matter?" -
presented at ACR Conference 2010, Jacksonville, Florida
INDUSTRY PRESENTATIONS
Delivered 100+ business presentations at various industry conferences and investor
meetings. • National Science Foundation Research Grantees
Conference, Washington, DC • Convergys Technology
Summit, Richardson, TX • Search Engine Strategies, San
Jose, CA • Comdex, Las Vegas, NV - Awarded Best Of
Comdex Award for DataScope