Mandy Ortiz Image

Mandy Ortiz, Ph.D.

Associate Professor of Marketing

Office Phone: 951-552-8158
Office Location: BUS 229
Office Hours: Tuesday 8:00 - 4:00

Degree Major Emphasis Institution Year
Ph.D. Marketing The Culverhouse School of Commerce and Business Administration, University of Alabama, Tuscaloosa 2008
M.B.A. Marketing McCombs School of Business, University of Texas, Austin 1996
B.A. Art History Hamilton College
  • Courses Taught

    Marketing Management, Global Business Management, Consumer Behavior, Integrated Marketing Communications, Marketing Management, Principles of Marketing, Global Consumer Behavior, Strategic Brand Management, International Business Management, International Marketing, Advertising and Promotion Strategy, Multicultural Marketing, Multicultural Marketing Capstone, Cross-Cultural Marketing

  • Academic Areas & Scholarly Interests

    Consumer Behavior, Consumer Devotion, Ethnic Marketing, Multicultural Marketing

  • Teaching Experience at Institutions Other than CBU

    University of San Francisco
    Hawaii Pacific University

  • Research, Presentations, & Publications

    Ortiz, Mandy H., Kristy Reynolds, and George Franke (2013), “Measuring Consumer Devotion: Antecedents and Consequences of Passionate Consumer Behavior.” Journal of Marketing Theory and Practice, 21(1), 7-29.

    Ortiz, Mandy H. and Mary Harrison (2011), “Crazy Little Thing Called Love: A Consumer-Retailer Relationship.” Journal of Marketing Development and Competitiveness, 5(3), 68-80.

    Ortiz, Mandy H. (2012), “Devoted to the Game: Exploring Virtual Consumer Devotion in an Online Brand Community.” 12th Annual Hawaii International Conference on Business.

    Ortiz, Mandy H., Delonia Cooley, and Monika Hudson (2011), “Propaganda in Emerging Markets: A Study of Youth’s Perception of Advertising in El Salvador”.” Cross Cultural Research Conference, Kona, Hawaii.

    Ortiz, Mandy H. and Mary Harrison (2010) “Crazy Little Thing Called Love: A Consumer-Retailer Relationship.” Academy of Marketing Science Annual Conference, Portland, Oregon.

    Ortiz, Mandy H. (2007) “Devoted to the Game: A Study of Dedication and Prosocial Behavior in a Virtual World.” Southeast Marketing Symposium, Tallahassee, Florida.

    Ortiz, Mandy H. (2006) “Fan or Fanatic: A Measure of Consumer Devotion.” 2006 Academy of Marketing Sciences, Doctoral Colloquium Track.

    Ortiz, Mandy H. (2006) “Consumer Devotion Revisited: A Programmatic Approach.” 2006 Marketing Doctoral Students Association, PhD Project.

  • Church Membership & Activities

    Pathway Church, Riverside, CA
    Journey Church, San Antonio, TX
    Bible Study Fellowship

  • Community Service & Involvement

    2020 Board of Directors, Victoria Village Association

  • Interests & Hobbies

    Painting, Art, Travel, and I was once a professional scuba diver

  • Personal Philosophy

    Psalm 61:2-3 Lead me to the rock that is higher than I, for you have been my refuge, a strong tower against the enemy.