Mandy Ortiz, Ph.D.
Assistant Professor of Marketing
Office Phone: 951-552-8158 E-mail: firstname.lastname@example.org Office Location: BUS 229 Office Hours: Tuesday 8:00 - 4:00
|Ph.D.||Marketing||The Culverhouse School of Commerce and Business Administration, University of Alabama, Tuscaloosa||2008|
|M.B.A.||Marketing||McCombs School of Business, University of Texas, Austin||1996|
|B.A.||Art History||Hamilton College|
Marketing Management, Global Business Management, Consumer Behavior, Integrated Marketing Communications, Marketing Management, Principles of Marketing, Global Consumer Behavior, Strategic Brand Management, International Business Management, International Marketing, Advertising and Promotion Strategy, Multicultural Marketing, Multicultural Marketing Capstone, Cross-Cultural Marketing
Academic Areas & Scholarly Interests
Consumer Behavior, Consumer Devotion, Ethnic Marketing, Multicultural Marketing
Teaching Experience at Institutions Other than CBU
University of San Francisco
Hawaii Pacific University
Research, Presentations, & Publications
Ortiz, Mandy H., Kristy Reynolds, and George Franke (2013), “Measuring Consumer Devotion: Antecedents and Consequences of Passionate Consumer Behavior.” Journal of Marketing Theory and Practice, 21(1), 7-29.
Ortiz, Mandy H. and Mary Harrison (2011), “Crazy Little Thing Called Love: A Consumer-Retailer Relationship.” Journal of Marketing Development and Competitiveness, 5(3), 68-80.
Ortiz, Mandy H. (2012), “Devoted to the Game: Exploring Virtual Consumer Devotion in an Online Brand Community.” 12th Annual Hawaii International Conference on Business.
Ortiz, Mandy H., Delonia Cooley, and Monika Hudson (2011), “Propaganda in Emerging Markets: A Study of Youth’s Perception of Advertising in El Salvador”.” Cross Cultural Research Conference, Kona, Hawaii.
Ortiz, Mandy H. and Mary Harrison (2010) “Crazy Little Thing Called Love: A Consumer-Retailer Relationship.” Academy of Marketing Science Annual Conference, Portland, Oregon.
Ortiz, Mandy H. (2007) “Devoted to the Game: A Study of Dedication and Prosocial Behavior in a Virtual World.” Southeast Marketing Symposium, Tallahassee, Florida.
Ortiz, Mandy H. (2006) “Fan or Fanatic: A Measure of Consumer Devotion.” 2006 Academy of Marketing Sciences, Doctoral Colloquium Track.
Ortiz, Mandy H. (2006) “Consumer Devotion Revisited: A Programmatic Approach.” 2006 Marketing Doctoral Students Association, PhD Project.
Church Membership & Activities
Pathway Church, Riverside, CA
Journey Church, San Antonio, TX
Bible Study Fellowship
Community Service & Involvement
2020 Board of Directors, Victoria Village Association
Interests & Hobbies
Painting, Art, Travel, and I was once a professional scuba diver
Psalm 61:2-3 Lead me to the rock that is higher than I, for you have been my refuge, a strong tower against the enemy.