Christina Gonzalez Image

Christina Gonzalez, Ed.D.

Associate Professor of Business
Department Chair, Business (Online)
Program Coordinator of Bachelor's of Science in Marketing (Online)

Office Phone: (951) 343-2199
E-mail: cgonzalez@calbaptist.edu
Office Location: Tyler Plaza
Office Hours: Please contact for an appointment

Degree Major Emphasis Institution Year
Ed.D. Organizational Change & Leadership University of Southern California 2019
MBA Business California Baptist University 2011
B.S. Management Pepperdine University 2001
  • Courses Taught

    CIS 265 Information Systems Essentials

    CIS 270 Business IT ApplicationMKT 323 Marketing Research

    MKT 313 Retailing and Merchandising

    MKT 323 Marketing Research

    MKT 333 Principles of Marketing

    MKT 353 Integrated Marketing Communications

    MKT 458 Consumer Behavior

    MKT 463 Marketing Management

    BUS 334 International Business

    BUS 337 Management with Biblical FoundationBUS 349 Communications Strategy in Management

    BUS 485 Business Policy and Strategy

    BUS 530 Marketing Management

  • Academic Areas & Scholarly Interests

    Integrated Marketing Communications
    Experiential Marketing
    Consumer Segmentation
    Multicultural Marketing
    Management
    Leadership
    Communications
    Operations
    International Business
    Organizational Behavior

  • Community Service & Involvement

    Advisory Board Member for the University of Southern California

    AMA Member at large

    Saint Catherine of Alexandria (K-8) school: Board member

    Notre Dame High School: Board member

  • Interests & Hobbies

    Camping with my family
    Playing soccer
    Watching College football
    Traveling internationally

  • Personal Philosophy

    Joshua 1:9, " Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go."