Christina Gonzalez, Ed.D.
Associate Professor of Marketing
Office Phone: (951) 343-2199 E-mail: cgonzalez@calbaptist.edu Office Location: Tyler Plaza Office Hours: Please contact for an appointment
| Degree | Major Emphasis | Institution | Year |
|---|---|---|---|
| Ed.D. | Organizational Change & Leadership | University of Southern California | 2019 |
| MBA | Business | California Baptist University | 2011 |
| B.S. | Management | Pepperdine University | 2001 |
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Courses Taught
CIS 265 Information Systems Essentials
CIS 270 Business IT ApplicationMKT 323 Marketing Research
MKT 313 Retailing and Merchandising
MKT 323 Marketing Research
MKT 333 Principles of Marketing
MKT 353 Integrated Marketing Communications
MKT 458 Consumer Behavior
MKT 463 Marketing Management
BUS 334 International Business
BUS 337 Management with Biblical FoundationBUS 349 Communications Strategy in Management
BUS 485 Business Policy and Strategy
BUS 530 Marketing Management -
Academic Areas & Scholarly Interests
Integrated Marketing Communications
Experiential Marketing
Consumer Segmentation
Multicultural Marketing
Management
Leadership
Communications
Operations
International Business
Organizational Behavior -
Community Service & Involvement
Advisory Board Member for the University of Southern California
AMA Member at large
Saint Catherine of Alexandria (K-8) school: Board member
Notre Dame High School: Board member -
Interests & Hobbies
Camping with my family
Playing soccer
Watching College football
Traveling internationally -
Personal Philosophy
Joshua 1:9, " Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go."