Degree Major Emphasis Institution Year
Ph.D. Marketing University of Texas at Dallas 2012
MBA Marketing and Finance Southern Methodist University 2005
B.S. Computer Science Politehnica University of Bucharest Romania 1994

PUBLISHED
Gallan, Andrew S., Marina Girju, and Roxana
Girju. "Perfect ratings with negative comments: Learning from
contradictory patient survey responses." Patient Experience
Journal 4, no. 3 (2017): 15-28. – 700 downloads in 5 months,
was 2nd most cited paper Girju, Marina M.; Prasad, Ashutosh;
and Ratchford, Brian “Pure Components versus Pure Bundling
in a Marketing Channel,” Journal of Retailing, Volume 89,
Issue 4, December 2013, Pages 423–437 Girju, Marina M.;
Adams, Michelle J.; and Ratchford, Brian (2010)
"DemoImpact: Modeling, Forecasting and Managing the
Impact of Major US Sociodemographic Trends on Multi-
Category Snack Consumption," Review of Marketing Science:
Vol. 8, Article 1. Cited in news sources such as: CPG Matters
(Dec. 2010), Food Navigator (Nov. 2010), Alfa Editores
Tecnicos (May 2011)
UNDER REVIEW
Girju, Marina; Murthi, B.P.S.; and Rao, Ram "Satiation and Satiety: The Impact on
MultiCategory Snack Consumption" – Journal of Consumer
Research, 2nd round R&R Girju, Marina “Bigger Snacks but
Smaller Package: Evidence from a Rolling Cross-Sectional
Snack Food Study in the US Market” – Journal of Food
Products Marketing, conditional acceptance
ACADEMIC PRESENTATIONS
“A Model of Multi-Category Choice and
Quantity Consumed in Snacks” – peer-reviewed, accepted at
Marketing Science INFORMS Conference, June 2018
“Dimensions of Patient Experience – Taxonomy of Problems
and Opportunities”, Beckman Institute, University of Illinois at
Urbana-Champaign Fall 2017 “The Power of Marketing in
YOUR Career”, University of Illinois at Urbana-Champaign
Fall 2015, 2017 “Statistical Models of Analysis in Marketing
Research” University of Chicago, IL August 2014 “You Can’t
Do It Alone: A 360 View of Collaboration in Category
Management” –Spring Advisory Board Meeting Center for
Sales Leadership DePaul University April 2014. “Effective
Collaboration in Category Management: A Qualitative Study
of Suppliers, Retailers and 3rd Parties” – presented at the Fall
Advisory Board Meeting, Center for Sales Leadership DePaul
University October 2013. “Variation in Consumption: Statistics
and Marketing Research Analyses in the CPG Industry” –
presented at SoC Research Colloquim, CDM DePaul
University February 2013, Chicago, IL “Big Data: Research
Analysis in the CPG Industry” – presenter and moderator at
AMA Marketing Research and CRM SIG, February 2013,
Chicago, Il. “Insights not Findings: Repositioning Teaching
Objectives to Fuel Curiosity and Foster Deep Learning” –
DePaul University Teaching Commons, May 2013, Chicago,
Il. “A Household Production Model of the Individual US Snack
Consumer” - presented at Marketing Science Conference
2008, Vancouver, Canada “Who Decides to Bundle? A
Manufacturer versus Retailer Strategy with Channel
Consequences” - presented at Marketing Science Conference
2010, Cologne, Germany "Should variety seeking be
measured at the Brand or Category level? Does it matter?" -
presented at ACR Conference 2010, Jacksonville, Florida
INDUSTRY PRESENTATIONS
Delivered 100+ business presentations at various industry conferences and investor
meetings. • National Science Foundation Research Grantees
Conference, Washington, DC • Convergys Technology
Summit, Richardson, TX • Search Engine Strategies, San
Jose, CA • Comdex, Las Vegas, NV - Awarded Best Of
Comdex Award for DataScope