strategic communication

Strategic Communication, M.A. (Online)

The online Master of Arts in Strategic Communication degree program is designed to deepen students’ understanding of the historical, cultural, social, global and political dimensions of communication.

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Program Intro

Coursework in CBU's online M.A. in Strategic Communication will equip students with the tools to examine the role of communication in all areas of life while challenging them to integrate biblical thought within contemporary cultural concepts. Students will develop communication programs and campaigns for work in strategic communication, public relations and media.

30 Units

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12 Months to Completion

*with a full-time course load

$580 +fees Cost Per Unit

*Based on current academic year. Subject to change.

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Why Earn Your M.A. in Strategic Communication (Online) at CBU?

Tell Stories to Online Audiences

The Master of Arts in Strategic Communication program aligns with current trends in strategic communication to provide students with advanced skills in communication program management and development for communication campaigns in traditional and online modalities.

Manage Organizational Reputations Effectively

Students in the program learn skills in organizational communication, issues management and decision making while applying strategic communication methods and theories to effectively manage an organization’s reputation.

Strategically Enhance an Organization’s Message

Students apply strategic communication methods and theories to develop comprehensive communication programming and messages to effectively communicate through a variety of media.

Learn Flexibly Online, On Your Schedule

Program Details

Consistent with the university student outcomes, upon completion of the Master of Arts in Strategic Communication degree, graduates will be able to:

  1. Evaluate various theoretical components of communication to understand communication phenomena and behaviors.
  2. Apply philosophical and theoretical components of ethics to the legal, ethical and social foundations of communication from a Christian perspective.
  3. Explain and analyze strategic communication management processes, methods, and theories to create comprehensive communication programs.
  4. Utilize communication research to determine how theoretical approaches of communication influence human interaction, society and communication phenomena.
  5. Analyze and explain the influence of media effects on human behavior and communication phenomena.

COM 520: Communication Management, Leadership and Decision Making

Explores the communication management process for the private, public and non-profit sectors to develop and analyze messages used in the processes of leadership, including motivation, inspiration and decision making.

COM 555: Digital Trends in Strategic Communication

This course will examine the shift from print to digital media as an ever-evolving phenomenon. Examines the impact of new communication technologies, changed political mobilization, and social networks.

COM 580: Social Influence and Persuasion

Examines persuasion from a variety of perspectives and considers how the target, the techniques, the source, the message, and the channel of communication all interplay in persuasion and influence.

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Sandra Romo, Ph.D.

Professor of Communication
Program Director, Strategic Communication (Online)

Office Phone: 951-552-8853
Office Location: James Building, 356

Is financial aid available to help pay for online programs?
Our online degrees offer a reputable and more affordable option for earning your bachelor’s, master's or doctorate degree. When pursuing an online degree, students are freed from the financial obligations that accompany some traditional degrees, such as room accommodations, gas and parking. Additionally, CBU has partnered with select employers to provide their employees with the opportunity to improve their career through their educational goals and receive a 20% tuition scholarship. Learn more about tuition and financial aid.

Are CBU's online programs accredited? 
California Baptist University (CBU), which includes all programs offered online, is accredited by the Western Association of Schools and Colleges Senior College and University Commission (WSCUC). Many prospective students are uncertain about which college degrees employers or universities will accept. This regional accreditation by WSCUC means you can be confident that your CBU degree is recognized and respected by schools and companies across the country.

What resources do I need to complete my degree online?
To complete your online degree, you will need access to a computer, Wi-Fi and a word processor like Microsoft Word. These are necessary to access the student learning system and complete your assignments. Some programs may require different resources. Check with your enrollment counselor for specific expectations upon applying for your program, or you can view additional information here.

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As you make decisions about graduate school, keep in mind the full social, spiritual and educational experience awaiting you at CBU. Here, you will be supported by professors, staff and fellow students who will help you discover your strengths and challenge you to do more than you ever thought you could. Let us equip you with the education, training and opportunities you'll need to start making a unique difference doing what you love.

Application Deadlines Fall Spring Summer
Priority May 15 November 1 March 1
Standard August 1 December 1 April 1

Application Requirements


Career Possibilities

  • Strategic Communication Director
  • Strategic Communication Officer
  • PR Specialist
  • Marketing and Communication Executive

*Some career options may require further education.

Related Programs

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Next Steps

Join a growing group of accomplished alumni who earned their degree while balancing career and family goals. To begin your journey at California Baptist University and connect with your God-given calling, request more information or apply today!