In This Section

Consistent with the university student outcomes, upon completion of the Bachelor of Arts in Strategic Communication degree, graduates will be able to:

  1. Explain, analyze, and evaluate communication traditions, contexts, and theories.
  2. Design and implement communication theories to effectively influence diverse audiences within communication programs.
  3. Analyze communication research methods and concepts for digital and traditional communication programming for audience engagement and brand development.
  4. Analyze and apply artificial intelligence and informational systems within communication contexts, evaluating how algorithms and digital platforms shape message creation and distribution.
  5. Integrate ethical and philosophical principles into communication practices, applying a Christian perspective to inform responsible decision-making within professional and digital communication environments.