Real Estate Minor

This introductory course will review real estate terminology, real estate law, real estate finance, mortgages, taxes, escrow, acquisition and transfer of real property, liens and encumbrances, leases, contracts, unlawful discrimination, agency, business principles, and ethics.

Subjects discussed in this course are the major topics of Law, Agency Issues, Contracts and Closings, Financing, Taxation, Leasing and other practical topics geared toward the successful practice of real estate. This course focuses on what it takes to succeed in the real estate business. Field work required.

An examination of the fundamentals of real estate from a legal perspective. Topics include: contracts, real property rights and ownership, agency law, landlord and tenant rights, liens, encumbrances, land use, title, and real estate licensure laws.

An intermediate finance course reviewing the role of finance in the real estate marketplace. Course topics include: residential and commercial mortgages, interest rates, appraisal, underwriting, income property and investment analysis, risk, valuation, taxation, the secondary mortgage market, and REITS.

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses.

Students will learn how to use social media and content marketing to communicate an organization's message and engage with customers. Additionally, students will learn how to manage an organization's social media presence.

An introduction to the profession of personal selling and sales management. The choice of sales and sales management as a career will be discussed. Topics of interest include: Strategically planning each sales call within a larger account strategy, making the sales call, strengthening communications, responding helpfully to objections, obtaining commitment, and building partnerships. Sales force planning, organizing, management, territory development, selection, compensation, sales force effectiveness, and performance will also be analyzed and discussed.