The public relations minor from CBU teaches students the fundamentals of public relations, including image management, event planning and writing for mass media. This minor would complement a number of majors, especially those that are business related.

The public relations minor requires the completion of the following 24 units.

Lower Division Requirements

 

Functions, responsibilities, and influence of various mass media and emerging forms of niche media in society. Students review the theories, structures, functions, practices, economics, critical analyses, and historical aspects of mass media and its social responsibility in society. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
JRN150-A
Pearson, MaryAnn
01/08/2024 T 8:45 AM - 10:15 AM James Complex ONLN
JRN150-B
Kaplan, David J.
01/08/2024 MWF 9:30 AM - 10:30 AM James Complex 036
JRN150-C
Pearson, MaryAnn
09/03/2024 MWF 8:15 AM - 9:15 AM TBA
JRN150-A
Romo, Sandra Jean
09/03/2024 TTh 8:45 AM - 10:15 AM TBA
JRN150-B
STAFF, STAFF
09/03/2024 MWF 1:15 PM - 2:15 PM TBA
JRN150-A
Pearson, MaryAnn
01/13/2025 T 8:45 AM - 10:15 AM TBA ONLN
JRN150-B
STAFF, STAFF
01/13/2025 MWF 9:30 AM - 10:30 AM TBA

An introduction to mass media writing. Students will utilize journalistic reporting, editing and writing for mass audiences intended for distribution across electronic and print media outlets. (3.0 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
JRN170-A
Singh, Sonya C
01/08/2024 MWF 9:30 AM - 10:30 AM James Complex 048
JRN170-A
Singh, Sonya C
09/03/2024 MWF 9:30 AM - 10:30 AM James Complex 048
JRN170-A
Singh, Sonya C
01/13/2025 MWF 9:30 AM - 10:30 AM James Complex 048

This course will provide an introduction to the historical, theoretical and practical aspects of public relations with focus on the role of public relations in society, as well as an examination of the communication planning process. (3 units; Fall)

InstructorStart DateDaysTimeLocation
PRL202-A
Pearson, MaryAnn
01/08/2024 TTh 2:00 PM - 3:30 PM James Complex 036
PRL202-A
Pearson, MaryAnn
09/03/2024 MWF 9:30 AM - 10:30 AM TBA
PRL202-A
Pearson, MaryAnn
01/13/2025 TTh 2:00 PM - 3:30 PM TBA

Upper Division Requirements

 

An introduction to the ethical and legal aspects of public relations and journalism, including print, online and broadcasting. Students will gain practical insight into the field through review of real-world case studies and materials on ethics, policies and law. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
JRN320-A
Pearson, MaryAnn
01/08/2024 TTh 10:30 AM - 12:00 PM James Complex 036
JRN320-A
Singh, Sonya C
09/03/2024 TTh 12:15 PM - 1:45 PM TBA
JRN320-A
Pearson, MaryAnn
01/13/2025 TTh 10:30 AM - 12:00 PM TBA

This course will provide students with an introduction to electronic and traditional broadcasting principles. Students will analyze, synthesize, and evaluate online and traditional broadcasting principles in the form of podcasts. (3 units; Fall)

InstructorStart DateDaysTimeLocation
JRN325-A
Kaplan, David J.
09/03/2024 TTh 8:45 AM - 10:15 AM James Complex 375

A course involving students in an in-depth study of procedures of copy editing for newspapers, magazines and online media. Through assignments and exercises, students will develop superior skills in grammar and word usage, punctuation, spelling, style, fact-checking, use of reference books, and writing headlines and captions. Students will practice substantive editing, and proofreading for print and online media. The special conditions of the increasingly important Internet to copy editors will be demonstrated. Prerequisite: ENG 113, 113E, or JRN 170. (3 units; Spring & Online)

InstructorStart DateDaysTimeLocation
JRN349-A
Kaplan, David J.
01/08/2024 MWF 10:45 AM - 11:45 AM James Complex 036
JRN349-A
STAFF, STAFF
01/13/2025 MWF 10:45 AM - 11:45 AM TBA

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
PRL300-A
Romo, Sandra Jean
01/08/2024 TTh 8:45 AM - 10:15 AM James Complex 166
PRL300-A
Romo, Sandra Jean
09/03/2024 TTh 10:30 AM - 12:00 PM TBA
PRL300-A
Romo, Sandra Jean
01/13/2025 TTh 8:45 AM - 10:15 AM TBA

This course will provide students with practical application of public relations writing process for various media with focus on targeting public using research, audience analysis, and message design. (3 units; Fall)

InstructorStart DateDaysTimeLocation
PRL302-A
Rhodes, Daniel L.
09/03/2024 Th 2:30 PM - 5:30 PM James Complex 048