Public Relations Minor

Functions, responsibilities, and influence of various mass media and emerging forms of niche media in society. Students review the theories, structures, functions, practices, economics, critical analyses, and historical aspects of mass media and its social responsibility in society. (3 Units)

An introduction to mass media writing. Students will utilize journalistic reporting, editing and writing for mass audiences intended for distribution across electronic and print media outlets. Prerequisite: ENG113 or ENG113E (3 Units)

This course will provide an introduction to the historical, theoretical and practical aspects of public relations with focus on the role of public relations in society, as well as an examination of the communication planning process. (3 Units)

An introduction to the ethical and legal aspects of public relations and journalism, including print, online and broadcasting. Students will gain practical insight into the field through review of real-world case studies and materials on ethics, policies and law. (3 Units)

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 Units)

This course will provide students with practical application of public relations writing process for various media with focus on targeting public using research, audience analysis, and message design. (3 Units)

This course will examine case studies and best practices in issues and crisis management in the field of public relations. Reputation management, effective management of issues and crisis will be taught based on practical application of various proven strategies and tactics including APR (Accreditation In Public Relations) standards for issues and crisis management. (3 Units)

This course will focus on public relations campaigns and the need for reputation management. Students will review case studies and best practices to identify different areas of reputation management while developing a theoretical reputation management campaign. Prerequisite: PRL202 (3 Units)