Business Analytics, MS
The MS in Business Analytics (MSBA) trains the next generation of data-driven business leaders. This program blends advanced analytics with business strategy, preparing graduates to turn complex data into powerful insights across marketing, finance, economics, logistics and operations.
The Master of Science in Business Analytics (MSBA) is a graduate degree that combines business acumen with technical data analysis skills. Graduates engage in extracting actionable insights from large datasets, enabling data-driven business decision-making. The degree prepares graduates in the area of marketing, economics, finance, logistics and operations. The program is a STEM-designated degree.
The Dr. Robert K. Jabs School of Business at California Baptist University has several majors accredited by the Accreditation Council for Business Schools and Programs (ACBSP), the premier accreditor for teaching-focused business programs. All accredited majors are identified by the ACBSP logo on the page for that major. Note that our minors and concentrations are not accredited by ACBSP. Information on Jabs School student achievement can be found via the National Center for Education Statistics. Information on Jabs School student achievement can be found here.
*1-1.5 years
*Based on current academic year. Subject to change.
Why Earn an MS in Business Analytics at CBU?
Lead with insight in a data-driven world
Data and business strategy are inseparable in today’s global economy. The MSBA prepares students to navigate complex business environments by transforming data into insight, enabling smarter, faster and more ethical decision-making across industries and markets.
Build business and analytics expertise
This program blends core business acumen with advanced analytical skills, equipping students to solve real-world problems in marketing, finance, economics, logistics and operations. Graduates develop the ability to analyze systems, align resources and guide organizations toward strategic goals using quantitative and qualitative insight.
Apply analytics with purpose and ethics
Grounded in a Christian worldview, the MSBA emphasizes ethical reasoning and responsible leadership. Students learn to apply biblical principles alongside analytical outcomes, preparing them to lead with integrity while balancing performance, people and purpose in organizational decision-making.
Learn from experienced professionals
Courses are taught by faculty with decades of collective industry experience, bringing real-world perspective into the classroom. Students benefit from applied learning, practical frameworks and mentorship that connect analytics theory to professional practice and career advancement.
Advance your career with a high-value degree
The STEM-designated MSBA prepares graduates for leadership and analyst roles in a rapidly growing field—at a significantly lower cost than comparable programs. Designed for professionals seeking advancement or transition, the program delivers strong return on investment and access to meaningful, high-impact careers.
What You'll Learn
Highlighting theories in real-world contexts, CBU’s MSBA builds upon your existing professional foundation to graduate competent, ethical individuals ready to transform organizational operations, develop business plans and motivate teams. Core courses explore advanced topics in finance, quantitative research, marketing, economics, strategy and leadership.
Our approach:
- Research and analyze systematic processes to inform decision-making that aligns with directing resources and aligning organizational goals.
- Apply theories of management to effectively and efficiently engage individuals and direct organizational, domestic and international resources.
- Utilize biblical principles as a foundation to apply ethical and legal reasoning in organizational decision-making.
- Research and analyze marketing strategies and economic conditions to assess the impact of organizational decisions.
- Solve critical business problems using accounting, financial and quantitative business analysis techniques.
Program Details
BUS 531: Business Intelligence: The Market Place of People
Businesses are consistently tasked with the external forces of customer buying power, and the internal organizational forces of recruiting, hiring, and managing of the workforce who support those decisions. Therefore, customer and people analytics are essential to the important synergy in marketing your product. Learn to build, through fundamentals of people analytics, those teams necessary to support your marketing functions. The primary focus of the course learning objectives is to describe and support data collection and communicate the outcome of customer decisions in order to underpin strategic marketing decisions for an organization's growth and sustainability.
ITM 506: Business Analysis: Operations and Logistics
This course is designed to impact the way you think about transforming data into better decisions in operations and logistic analytics. This course focuses on how the data can be used by project and program managers to institute initial supply chains and improve existing supply chains in support of effective and efficient logistic outcomes. In order for businesses to remain competitive and profitable, operations and logistics must respond to changes in the market by customers, policy and risk. This course will challenge the student to analyze data from these three areas quantitatively, produce methods to adapt to these challenges, which include challenges of collecting impactful data, and predict possible outcomes.
BUS 511: Business Analytics: Finance & Economic Strategy
In this course, financial and economic data is analyzed in support of financial performance of an organization and forecast future sustainability of the organization. Economic and financial data represent both internal and external sources for businesses to deliver insights into various areas of the organization. This course will explore the many areas in which economic and financial data provides insight into corporate strategy, risk management, optimization, and economic impact. This course has been designed for students to be impactful in their organization's business decisions utilizing a background in financial and economic analytics, and strategy using financial and economic data.
On Campus: Attend evening classes in Riverside one to two days per week.
CBU’s Dr. Robert K. Jabs School of Business is accredited by the Association of Collegiate Business Schools and Programs (ACBSP).
Thomas Fryer
Assistant Professor
Office Phone: 951-552-8850
E-mail: tfryer@calbaptist.edu
Office Location: Park Building 231
Tad Hove, Ph.D.
Associate Professor of Business Administration
Associate Dean, Management Division
Director, Master of Business Administration Program; B.S., Business Administration
Office Phone: 951-552-8185
E-mail: thove@calbaptist.edu
Office Location: Park Building 216
As you make decisions about graduate school, keep in mind the full social, spiritual and educational experience awaiting you at CBU. Here, you will be supported by highly experienced professors, staff and fellow students who will help you discover your strengths and challenge you to do more than you ever thought you could. Let us equip you with the education, training and opportunities you'll need to start making a unique difference doing what you love.
Business concepts permeate every profession. Therefore, prior business experience or a business degree is not required to apply to the MSBA program.
| Application Deadlines | Fall | Spring |
|---|---|---|
| Priority | May 15 | November 1 |
| Standard | August 1 | December 1 |
Student Opportunities: International Internship
Graduate students in the MSBA program may opt into an international internship. The Jabs School of Business continues to seek out opportunities to collaborate with global businesses that create unique learning opportunities for students.
Careers
To maximize earning potential as an analytics manager, both technical and leadership skills are essential. A Master of Science in Business Analytics (MSBA) is an ideal degree that combines both. Detailed market analysis, evidence supporting need for program, competitive landscape of program and employment potential of graduates.
The average salary for an Analytics Manager ranges from approximately $118,000 to $125,000, with higher compensation for those in senior or specialized roles, as well as those working for larger tech companies. Based on your existing experience and concentration, this program prepares you to excel as an:
- Analytics Manager
- Data Analytics Manager
- Management Analyst
- Advertising, Promotions or Marketing Manager
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Discover Your Purpose
Connect with your vocation and higher purpose in a program intended to advance your professional skill set and help you reach for more opportunities. Request additional information to learn more, or start your application.