Students complete all major requirements and must also complete all the requirements in one of the following emphases: New Media or Professional Management.

Major Requirements

 

Lower Division Requirements 

Functions, responsibilities, and influence of various mass media and emerging forms of niche media in society. Students review the theories, structures, functions, practices, economics, critical analyses, and historical aspects of mass media and its social responsibility in society. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
JRN150-A
Pearson, MaryAnn
01/08/2024 T 8:45 AM - 10:15 AM James Complex ONLN
JRN150-B
Kaplan, David J.
01/08/2024 MWF 9:30 AM - 10:30 AM James Complex 036
JRN150-A
Romo, Sandra Jean
09/03/2024 TTh 8:45 AM - 10:15 AM James Complex 192
JRN150-C
Pearson, MaryAnn
09/03/2024 MWF 8:15 AM - 9:15 AM James Complex 192
JRN150-B
Singh, Sonya C
09/03/2024 MWF 1:15 PM - 2:15 PM James Complex 190
JRN150-A
Pearson, MaryAnn
01/13/2025 T 8:45 AM - 10:15 AM TBA ONLN
JRN150-B
STAFF, STAFF
01/13/2025 MWF 9:30 AM - 10:30 AM TBA

An introduction to mass media writing. Students will utilize journalistic reporting, editing and writing for mass audiences intended for distribution across electronic and print media outlets. (3.0 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
JRN170-A
Singh, Sonya C
01/08/2024 MWF 9:30 AM - 10:30 AM James Complex 048
JRN170-A
Singh, Sonya C
09/03/2024 MWF 9:30 AM - 10:30 AM James Complex 048
JRN170-A
Singh, Sonya C
01/13/2025 MWF 9:30 AM - 10:30 AM James Complex 048

Principles and practical experiences in layout and design, including copy, typography, photos and cutlines, and developing pre-press documents to provide practical knowledge of state-of-the-art publishing technology. (3 units; Fall/Spring)

InstructorStart DateDaysTimeLocation
JRN254-A
Rhodes, Daniel L.
01/08/2024 Th 5:45 PM - 8:45 PM James Complex 048
JRN254-A
Rhodes, Daniel L.
09/03/2024 Th 5:45 PM - 8:45 PM James Complex 048
JRN254-A
STAFF, STAFF
01/13/2025 Th 5:45 PM - 8:45 PM James Complex 048

This course will provide an introduction to the historical, theoretical and practical aspects of public relations with focus on the role of public relations in society, as well as an examination of the communication planning process. (3 units; Fall)

InstructorStart DateDaysTimeLocation
PRL202-A
Pearson, MaryAnn
01/08/2024 TTh 2:00 PM - 3:30 PM James Complex 036
PRL202-A
Pearson, MaryAnn
09/03/2024 MWF 9:30 AM - 10:30 AM James Complex 192
PRL202-A
Pearson, MaryAnn
01/13/2025 TTh 2:00 PM - 3:30 PM TBA

 

Upper Division Requirements 

Planning, gathering material, writing and preparation of articles for specialized and general media publications, with emphasis on the magazine article and newspaper feature; includes overview of the magazine market. Laboratory and field work. Students may only earn credit for either JRN 312 or JRN 350. Prerequisite: JRN 170. (3 units; Spring)

InstructorStart DateDaysTimeLocation
JRN312-A
Singh, Sonya C
01/08/2024 TTh 8:45 AM - 10:15 AM The Village at CBU 300
JRN312-A
Singh, Sonya C
01/13/2025 TTh 8:45 AM - 10:15 AM TBA

An introduction to the ethical and legal aspects of public relations and journalism, including print, online and broadcasting. Students will gain practical insight into the field through review of real-world case studies and materials on ethics, policies and law. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
JRN320-A
Pearson, MaryAnn
01/08/2024 TTh 10:30 AM - 12:00 PM James Complex 036
JRN320-A
Singh, Sonya C
09/03/2024 TTh 12:15 PM - 1:45 PM James Complex 036
JRN320-A
Pearson, MaryAnn
01/13/2025 TTh 10:30 AM - 12:00 PM TBA

This course will provide students with practical application of public relations writing process for various media with focus on targeting public using research, audience analysis, and message design. (3 units; Fall)

InstructorStart DateDaysTimeLocation
PRL302-A
Falcone, Philip John
09/03/2024 Th 2:30 PM - 5:30 PM James Complex 048

This course will examine case studies and best practices in issues and crisis management in the field of public relations. Reputation management, effective management of issues and crisis will be taught based on practical application of various proven strategies and tactics including APR (Accreditation In Public Relations) standards for issues and crisis management. (3 units; Spring)

InstructorStart DateDaysTimeLocation
PRL310-A
Brodie, Victoria K
01/08/2024 TTh 12:15 PM - 1:45 PM Yeager Center B113
PRL310-A
Brodie, Victoria K
01/13/2025 TTh 12:15 PM - 1:45 PM Yeager Center B113

Strategy and successful practices in special event planning. Emphasis on conceptualization, strategy, analysis, user experience design, and planning considerations of small- to large-scale events. Exploration of event planning and experience management as a profession. Students will master project management theory, user experience design, and public relations practice in relation to event planning. (3 units; Fall)

InstructorStart DateDaysTimeLocation
PRL315-A
Pearson, MaryAnn
09/03/2024 MWF 12:00 PM - 1:00 PM James Complex 048

This course will focus on public relations campaigns and the need for reputation management. Students will review case studies and best practices to identify different areas of reputation management while developing a theoretical reputation management campaign. Prerequisite: PRL 202. (3 units; Fall/Spring)

InstructorStart DateDaysTimeLocation
PRL375-A
Brodie, Victoria K
01/08/2024 TTh 10:30 AM - 12:00 PM James Complex 048
PRL375-A
Brodie, Victoria K
09/03/2024 TTh 10:30 AM - 12:00 PM James Complex 191

Students enrolled in this course will gain the professional experience valued by employers by utilizing knowledge acquired as Public Relations majors in volunteer or paid internship positions. Students will perform relevant tasks under the direction of the Internship Site Supervisor. Students will identify and explore connections between their internship experiences and academic coursework. Prerequisite: Permission of the Department Chair. (3 units; Fall/Spring)

InstructorStart DateDaysTimeLocation
PRL450-IN
Brodie, Victoria K
01/08/2024 - Instructor OFFC
PRL450-IN
Brodie, Victoria K
05/06/2024 - Instructor OFFC
PRL450-IA
Brodie, Victoria K
07/01/2024 - Instructor OFFC
PRL450-IB
Pearson, MaryAnn
07/01/2024 - Instructor OFFC
PRL450-IN
Brodie, Victoria K
09/03/2024 - Instructor OFFC
PRL450-IN
Brodie, Victoria K
01/13/2025 - Instructor OFFC
PRL450-IN
Brodie, Victoria K
05/05/2025 - Instructor OFFC
PRL450-IA
Brodie, Victoria K
06/30/2025 - Instructor OFFC

This capstone course will provide real-world public relations experience developing a comprehensive mixed media public relations plan for a local nonprofit. Students will work in public relations agencies interacting with the client while exploring team and leadership dynamics. Note: This course is for students close to graduation who have completed necessary courses to prepare them for advanced campaign design with a client. Prerequisite: PRL 375. (3 units; Spring)

InstructorStart DateDaysTimeLocation
PRL475-A
Brodie, Victoria K
01/08/2024 MWF 10:45 AM - 11:45 AM James Complex 104
PRL475-A
Brodie, Victoria K
01/13/2025 MWF 10:45 AM - 11:45 AM TBA

 

Emphasis Requirements (9 units)

 

Students must complete all requirements in one of the following emphases: 

  • New Media
  • Professional Management

 


  

New Media

This course will provide students with an introduction to electronic and traditional broadcasting principles. Students will analyze, synthesize, and evaluate online and traditional broadcasting principles in the form of podcasts. (3 units; Fall)

InstructorStart DateDaysTimeLocation
JRN325-A
Kaplan, David J.
09/03/2024 TTh 8:45 AM - 10:15 AM James Complex 375

This course provides students opportunities to participate in the production of audio and video news stories and newscasts, using professional principles, aesthetics, ethics, and practices of journalistic audio and video reporting, producing in-field and project assignments. (3 units; Spring, even years)

InstructorStart DateDaysTimeLocation
JRN360-A
Kruppa, James K.
01/08/2024 TTh 2:00 PM - 3:30 PM James Complex 191

Online communication platforms are constantly changing. Due to this dynamic environment, communicators must understand the strategies behind online media. This course gives students an immersive experience in analyzing, creating, and developing communication plans to effectively reach a digital audience. In addition, students will analyze and produce content for current and emerging social media platforms. By the end of the course, students will have learned how to curate and develop a social media presence for both themselves as individuals and for corporate entities or small businesses. (3 units; Fall)

InstructorStart DateDaysTimeLocation
JRN370-A
Hernandez, Valerie
01/08/2024 MWF 9:30 AM - 10:30 AM James Complex 375
JRN370-A
Hernandez, Valerie
09/03/2024 MWF 9:30 AM - 10:30 AM James Complex 375

 

 


  

Professional Management

Examination of the nature and process of communication in modern organizations, including theories, change strategies, internal personnel relations, and conflict management, as they relate to organizational cultures. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
COM425-A
Marse, Michael
01/08/2024 TTh 12:15 PM - 1:45 PM Yeager Center B112
COM425-A
Marse, Michael
09/03/2024 TTh 12:15 PM - 1:45 PM James Complex 189
COM425-A
Marse, Michael
01/13/2025 TTh 12:15 PM - 1:45 PM TBA

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Fall, Spring, & Online)

InstructorStart DateDaysTimeLocation
PRL300-A
Romo, Sandra Jean
01/08/2024 TTh 8:45 AM - 10:15 AM James Complex 166
PRL300-A
Romo, Sandra Jean
09/03/2024 TTh 10:30 AM - 12:00 PM James Complex 192
PRL300-A
Romo, Sandra Jean
01/13/2025 TTh 8:45 AM - 10:15 AM TBA

This course will examine business and finance terms and basic businesses practices as they relate to the field of public relations. Students will learn practical application of budgets, finance principles and best practices as they relate to public relations work and in line with APR (Accreditation In Public Relations) standards. (3 units; Fall)

InstructorStart DateDaysTimeLocation
PRL320-A
Pearson, MaryAnn
09/03/2024 MWF 1:15 PM - 2:15 PM James Complex 048