CBU selects PepsiCo for university-wide partnership

RIVERSIDE, Cali. (Feb. 21, 2017) —California Baptist University (CBU) today announced a multiyear integrated athletic marketing and campus-wide relationship with PepsiCo. The agreement is the second founding level partnership for the university’s new 5,050-seat events center.

“We are thrilled to partner with PepsiCo,” said Dr. Ronald L. Ellis, CBU President.  “From the beginning of our discussions, it was clear that they were the right partner for our university. Their commitment to quality, variety and innovation is tremendous. We genuinely appreciate their support.”

“This is an unprecedented integrated partnership for CBU,” said Dr. Micah Parker, director of athletics.  “To have PepsiCo brands including Gatorade, G-Series and Aquafina as part of our student athletes’ day-to-day performance training program and as a founding level partner with our new events center is a perfect fit. They will bring an amazing energy to our athletic contests, rivalries and new events center as our video board partner.”

The university-wide partnership provides for a number of PepsiCo brands to be incorporated into the daily lives of thousands of students who dine at CBU’s six food service venues. Brands such as Starbuck’s ready-to-drink coffee beverages, Lipton Iced Tea, Ocean Spray, Tropicana juices and Muscle Milk will be featured in the university’s nationally acclaimed food service program, led by Provider Hospitality CEO, Rodney Couch, who orchestrated the partnership along with Micah Fuller, associate director of athletics, marketing.