Marketing Club hosts SEO training

Riverside, Calif. (Oct. 23, 2019) – Matthew Ressler, a marketing senior at California Baptist University, spoke passionately about search engine optimization (SEO) to a group of his peers on Oct. 17. Ressler’s experience as an intern for DealerSauce Marketing, a company that does digital marketing for automotive dealerships, has motivated him to take his training from the corporate office to the classroom in an effort to help his marketing students.

Ressler is the president of the Marketing Club, a new club at CBU. With 118 members, it is the largest club within the Dr. Robert K. Jabs School of Business. Ressler said he enjoys the strong sense of community at CBU, which was another source of inspiration for forming the Marketing Club. 

Ressler said he organized the club with the goal of helping students develop their marketing skills. The first event of the semester for the club was SEO Night.

“I enjoyed SEO Night because it introduced us to a relevant technical skill that is used in digital marketing today,” said Daniel Sweeney, a marketing senior. “It exposed us to what will soon be a required skill for marketers which allows us to better prepare ourselves for entering the workforce.”

Sweeney said he joined the Marketing Club for the various opportunities the club offers.

“I joined the Marketing Club to go beyond the textbooks and discuss the latest tactics and techniques in marketing today. I also felt it was a great opportunity to network with practicing professionals and like-minded students who are excited about where the field of marketing is headed,” Sweeney said.

Ressler said the Marketing Club will host another training workshop later in the semester and is in the process of creating an American Marketing Association chapter at CBU. Ressler also is seeking to form partnerships with local businesses in an effort to secure hands-on experience opportunities for club members.