Black History Month: Q&A with Roston Willis Jr.Riverside, Calif. (Feb. 21, 2024) – In honor of Black History Month, we are excited to highlight staff and faculty members who are an important part of the Lancer Nation.

We recently spoke with Roston Willis Jr., assistant professor of digital and social media marketing at California Baptist University.

What does Black History Month mean to you?

Black History Month refreshes individuals’ minds of how far they have come, the resilience and voices found in and the contributions made to this wonderful country. It also encourages individuals to continue in the fight for equality and freedom for the next generation.


Why is it important that we celebrate the month?

Black History Month reminds individuals of what has happened in the past and the accomplishments of individuals throughout history. More importantly, it gives us a foundation so that we can continue to build a legacy that was not only passed on by individuals before us but also a legacy we can pass on to those who come after us.


Which Black leader in history has had the greatest impact on your life and why?

Although I respect individuals such as Malcom X and Martin Luther King Jr., I think that for me, the people who have had the greatest impact on my life are the people I am surrounded by and the people I look up to. There are also other individuals such as preacher T.D. Jakes and former President Barack Obama who I have been able to see in my lifetime that have had a big impact on my life. These people have also given me the opportunity to make a stance for myself so that I can continue to make an impact for the individuals that come after me.


Why is it important to use Black History Month as a time to reflect on, think about and celebrate Black history and culture?

It is important to reflect on the idea that individuals, especially those in the Black community, can accomplish certain things. By being able to reflect on Black history and culture, we can acknowledge the fact that the Black community still has the same opportunities to be able to forge a better future, not just for our community but for every community around the world.


Is there anything you'd like to share about your own culture or being a part of the Black community? My father was a champion for me as he showed me how to continue in the fight and how to make room for myself. This helped encourage me to be a positive influence to those around me.

Contact CBU Marketing and Communication

Vice President for Marketing and Communication:
Angela Meluski

8432 Magnolia Avenue
Riverside, CA 92504