News • April 21, 2020

Admissions at CBU does a ‘virtual pivot’ to help new, prospective students

Admissions at CBU does a ‘virtual pivot’ to help new, prospective students

Riverside, Calif. (April 21, 2020) – Springtime is typically a busy time of the year for the Admissions office at California Baptist University, as it hosts prospective and new students. The office conducts multiple campus tours and events such as Lancer Day and New Student Orientation. But when the CBU campus closed in mid-March due to the COVID-19 pandemic, the admissions team adapted swiftly to showcase the university in new ways.

“We have worked extremely hard to perform a ‘virtual pivot,’” said Taylor Neece, dean of Admissions. “Our team takes great pride in the customer service we offer to prospective students and parents, and our goal has been to not just maintain but even double down on the accessibility and service of our team in this time of uncertainty.”

The staff has employed new communication tools such as video conferencing and live chat on the CBU website to add to the variety of customer service channels the department uses, Neece said. Prospective students also can schedule a phone or video call with a faculty member from their intended area of study.

Additionally, virtual admissions presentations are offered live or a recording can be requested. Lancer day was switched to Lancer Day Live, in which various academic areas provide video sessions that highlight their respective college or school. Lancer Day Live also held sessions about social and spiritual life on campus in addition to highlighting support offices such as the Career Center. And financial aid counselors now are available for appointments through a variety of communication channels.

Neece said the Admissions team is available to help prospective students and their families through any part of the application process.

“I even had a dad e-mail me last week and say, ‘If this is the kind of attention [my daughter] will get during her time at CBU, I know she will succeed. I couldn't be more excited,’” Neece said. “That is exactly what we’re going for right now.”

Contact CBU Marketing and Communication

Vice President for Marketing and Communication:
Angela Meluski

8432 Magnolia Avenue
Riverside, CA 92504