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Drucker protg speaks to large audience at CBU

Riverside, Calif. (Feb. 2, 2016) – Nearly 200 people attended the Peter Drucker and Leadership seminar at California Baptist University on Feb. 1. The lecturer, Dr. Frank Dickerson, a student of Drucker at Claremont Graduate University, spoke on the leadership perspective he learned under the guidance of the legendary management guru.  

The event was free and open to the public as part of the School of Education's Leadership Seminar Series.

Dickerson is the founder and president of High Touch Communications, a marketing and fundraising organization, and The Written Voice, a research group that studies the language of promotional discourse.

Dickerson said there are three questions a successful leader must be willing to address: What is your business? Who is your customer? What does your customer consider of value?

Dickerson also spoke on what makes a successful leader, based on the instruction of Drucker.

"As a leader, you have to value marketing and innovation. This is where a company gets its results," Dickerson said.

Drucker was a well-versed author, professor and management consultant. His work spanned more than six decades and helped turn modern management theory into a serious discipline.

Dickerson recalled fond memories of Drucker's kindness. He also spoke about Drucker's ability to challenge people.            

"He challenged me to understand the management problems involved in running big organizations," Dickerson said.