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Live Your Purpose


RIVERSIDE, Calif. (April 7, 2015) -- California Baptist University's Marketing and Communication has won a gold award in the 30th annual Higher Education Advertising Awards.

The division won in the category of Total Advertising Campaign for the fall 2014 campaign that featured alumni who are living their purpose in a variety of professions, including two entrepreneurs, a professional athlete, a broadcast news anchor and an environmental science researcher. The division and agency partner RHB also won a silver award in the New Media category for RHB's video series for the Collinsworth School of Music.

"The marketing and communication team that shares credit for this campaign wasn't working to win a prize," said Dr. Mark A. Wyatt, vice president for marketing and communication. "We just wanted to tell compelling stories about successful California Baptist University alumni who personify the tagline, ‘Live Your Purpose.' That we also achieved positive recognition for CBU by receiving this gold award is both affirming and gratifying."

In addition to this year's awards, the division has won two golds and four silvers in the Higher Education Advertising Awards over the past six years, including a gold for one of CBU's first Live Your Purpose print ads.

The awards, sponsored by the High Education Marketing Report, are the largest educational advertising awards competition in the country. This year, more than 2,000 entries were submitted in 27 categories from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.

A national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report reviews each piece, judging creativity, marketing execution and message impact. Award certificates are given to those entrants whose programs and materials display exceptional quality, creativity and message effectiveness.

CBU's winning campaign include these videos: https://vimeo.com/112958798; https://vimeo.com/108804771; https://vimeo.com/108294900