Business

School of Business

Bachelor_of_Science_in_Marketing_L3.jpg

Marketing Minor

Minor in Marketing

Why should you Minor in Marketing?

Students majoring in other academic areas of the University have a need for marketing courses. Engineering, Music, Journalism, Kinesiology, and Psychology students, as well as many others, may see the Marketing minor as a valuable addition to their education and will help further their career goals. As an example, Kinesiology and Psychology Majors will need marketing knowledge to successfully open a private practice. Music majors need to market, promote, and sell their CD's in addition to promoting their career. Engineering students need marketing knowledge to promote and sell their new inventions and to obtain value from their patents. Even non-profit and church related organizations utilize marketing principles.

Core Courses

Lower Division Requirements

BUS101 Introduction to Business

BUS101 Introduction to Business

Introduces students to various business disciplines, provides an overview of each function’s role in an organization and explores the various career opportunities available within each of these disciplines. (3 units; Fall/Spring)

  Course Sec Instructor Dates Days Time Location
Fall 2014 BUS101-B B Alderson, Keanon J. 09/02/2014 Wednesday 2:30 PM - 5:30 PM Sch Business Building
202
Fall 2014 BUS101-A A Alderson, Keanon J. 09/02/2014 Tuesday, Thursday 12:15 PM - 1:45 PM Sch Business Building
202
+

Upper Division Requirements

MKT333 Principles of Marketing

MKT333 Principles of Marketing

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)

  Course Sec Instructor Dates Days Time Location
Fall 2014 MKT333-B B Winter, Natalie A 09/02/2014 Thursday 10:30 AM - 12:00 PM Sch Business Building
ONLN
Fall 2014 MKT333-A A Winter, Natalie A 09/02/2014 Tuesday, Thursday 8:45 AM - 10:15 AM Sch Business Building
125
+

MKT353 Integrated Marketing Communicatn

MKT353 Integrated Marketing Communicatn

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Fall)

  Course Sec Instructor Dates Days Time Location
Fall 2014 MKT353-A A Winter, Natalie A 09/02/2014 Tuesday, Thursday 12:15 PM - 1:45 PM Sch Business Building
204
+

MKT458 Consumer Behavior

MKT458 Consumer Behavior

A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases. Prerequisite: MKT 333. (3 units; Fall)

  Course Sec Instructor Dates Days Time Location
Fall 2014 MKT458-A A Winter, Natalie A 09/02/2014 Tuesday 10:30 AM - 12:00 PM Sch Business Building
ONLN
+

MKT463 Marketing Management

MKT463 Marketing Management

The formulation and implementation of effective marketing management strategies to achieve the creation of a viable marketing plan. Group presentations, case studies and experiential learning assignments will be performed in and out of class. Prerequisite: MKT 333 and senior status. (3 units; Spring)

+

Upper Division Marketing Electives

Complete three (3) additional units from the following:

BUS334 International Business

BUS334 International Business

An introduction to international business which will expose students to major international business issues, including international trade, cultures, economics, marketing and communication issues of multinational corporations. (3 units; Fall/Spring)

  Course Sec Instructor Dates Days Time Location
Fall 2014 BUS334-A A Weniger, Marc 09/02/2014 Monday, Wednesday, Friday 9:30 AM - 10:30 AM Mission Hall
126
Fall 2014 BUS334-B B Weniger, Marc 09/02/2014 Thursday 12:15 PM - 1:45 PM Sch Business Building
ONLN
+

BUS356 Business Communication

BUS356 Business Communication

This course emphasizes individual, interpersonal and intercultural communication concepts. Special emphasis is placed on the various functions of communication concepts in a business environment. (3.0 units; Fall)

  Course Sec Instructor Dates Days Time Location
Fall 2014 BUS356-A A Assaf, Raef J 09/02/2014 Monday, Wednesday, Friday 8:15 AM - 9:15 AM Sch Business Building
106
+

BUS357 Small Business Management

BUS357 Small Business Management

This is a practice-oriented course covering major facets of small business with special focus on starting, financing, marketing, operating, and leading the people in a small business. Special emphasis is given to entrepreneurship and small business development. (3 units; Fall)

  Course Sec Instructor Dates Days Time Location
Fall 2014 BUS357-A A Herrity, Andrew C. 09/02/2014 Thursday 2:00 PM - 5:00 PM Sch Business Building
125
+

MKT313 Retailing & Merchandising

MKT313 Retailing & Merchandising

To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. Topics of discussion will include retail business planning, site selection, retail promotion strategies, HR management, customer relationship management, supply chain management, customer buying behavior, merchandising, space planning and layout, and store management. While the course focuses on the retail industry including retailers of consumer services, the content of the course is also useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general business interest. Prerequisite: MKT 333. (3 units; Fall)

  Course Sec Instructor Dates Days Time Location
Fall 2014 MKT313-A A Assaf, Raef J 09/02/2014 Monday, Wednesday, Friday 10:45 AM - 11:45 AM Sch Business Building
251
+

MKT323 Marketing Research

MKT323 Marketing Research

The emphasis of the course is on improving the skills of conducting marketing research. This course is designed to teach students the fundamentals of the research process including: recognizing the need for marketing research, planning for marketing research, obtaining and collecting the data, analyzing the data, and presenting the research results. This course concerns the use of marketing research as an aid to making marketing decisions. Accordingly, this course is appropriate for both prospective users of research results and prospective marketing researchers. Primary and secondary research will be performed, qualitative and quantitative methods will be utilized as well. Prerequisite: BUS 315 and MKT 333. (3 units; Spring)

+

MKT443 Personal Selling & Sales Managmn

MKT443 Personal Selling & Sales Managmn

An introduction to the profession of personal selling and sales management. The choice of sales and sales management as a career will be discussed. Topics of interest include: Strategically planning each sales call within a larger account strategy, making the sales call, strengthening communications, responding helpfully to objections, obtaining commitment, and building partnerships. Sales force planning, organizing, management, territory development, selection, compensation, sales force effectiveness, and performance will also be analyzed and discussed. Prerequisite: MKT 333. (3 units; Spring)ts; ’}я›

+