Marketing Minor
Minor in Marketing
Why should you Minor in Marketing?
Students majoring in other academic areas of the University have a need for marketing courses. Engineering, Music, Journalism, Kinesiology, and Psychology students, as well as many others, may see the Marketing minor as a valuable addition to their education and will help further their career goals. As an example, Kinesiology and Psychology Majors will need marketing knowledge to successfully open a private practice. Music majors need to market, promote, and sell their CD's in addition to promoting their career. Engineering students need marketing knowledge to promote and sell their new inventions and to obtain value from their patents. Even non-profit and church related organizations utilize marketing principles.
Core Courses
Lower Division Requirements
BUS101 Introduction to Business
BUS101 Introduction to Business
Introduces students to various business disciplines, provides an overview of each functions role in an organization and explores the various career opportunities available within each of these disciplines. (3 units; Fall/Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Fall 2013 | BUS101-A | A | Winter, Natalie A | 09/03/2013 | Tuesday, Thursday | 11:00 AM - 12:20 PM | Sch Business Building 124 |
| Spring 2014 | BUS101-A | A | Winter, Natalie A | 01/08/2014 | Tuesday, Thursday | 9:30 AM - 10:50 AM | Sch Business Building 124 |
Upper Division Requirements
MKT333 Principles of Marketing
MKT333 Principles of Marketing
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall, Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Fall 2013 | MKT333-B | B | Winter, Natalie A | 09/03/2013 | Thursday | 9:30 AM - 10:50 AM | Sch Business Building ONLN |
| Fall 2013 | MKT333-A | A | Alderson, Keanon J. | 09/03/2013 | Monday, Wednesday, Friday | 12:00 PM - 12:50 PM | TBA Array |
| Spring 2014 | MKT333-A | A | Alderson, Keanon J. | 01/08/2014 | Monday, Wednesday, Friday | 8:00 AM - 8:50 AM | TBA Array |
| Spring 2014 | MKT333-B | B | Winter, Natalie A | 01/08/2014 | Thursday | 8:00 AM - 9:20 AM | TBA ONLN |
MKT353 Integrated Marketing Communicatn
MKT353 Integrated Marketing Communicatn
This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Fall 2013 | MKT353-A | A | Winter, Natalie A | 09/03/2013 | Tuesday, Thursday | 8:00 AM - 9:20 AM | TBA Array |
MKT458 Consumer Behavior
MKT458 Consumer Behavior
A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases. Prerequisite: MKT 333. (3 units; Fall)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Fall 2013 | MKT458-A | A | Winter, Natalie A | 09/03/2013 | Tuesday, Thursday | 9:30 AM - 10:50 AM | TBA ONLN |
MKT463 Marketing Management
MKT463 Marketing Management
The formulation and implementation of effective marketing management strategies to achieve the creation of a viable marketing plan. Group presentations, case studies and experiential learning assignments will be performed in and out of class. Prerequisite: MKT 333. (3 units; Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Spring 2014 | MKT463-A | A | Alderson, Keanon J. | 01/08/2014 | Wednesday | 2:00 PM - 5:00 PM | TBA Array |
Upper Division Marketing Electives
Complete three (3) additional units from the following:
BUS334 International Business
BUS334 International Business
An introduction to international business which will expose students to major international business issues, including international trade, cultures, economics, marketing and communication issues of multinational corporations. (3 units; Fall, Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Summer 2013 | BUS334-B | B | Weniger, Marc | 07/31/2013 | Monday, Tuesday, Wednesday, Thursday, Friday | Array - Array | Other Non-Site Locations Array |
| Fall 2013 | BUS334-A | A | Weniger, Marc | 09/03/2013 | Monday, Wednesday, Friday | 8:00 AM - 8:50 AM | TBA Array |
| Fall 2013 | BUS334-B | B | Weniger, Marc | 09/03/2013 | Monday, Wednesday, Friday | 12:00 PM - 12:50 PM | TBA Array |
| Spring 2014 | BUS334-C | C | Weniger, Marc | 01/08/2014 | Wednesday | 6:00 PM - 9:00 PM | TBA Array |
| Spring 2014 | BUS334-A | A | Weniger, Marc | 01/08/2014 | Monday, Wednesday, Friday | 9:00 AM - 9:50 AM | TBA Array |
| Spring 2014 | BUS334-B | B | Weniger, Marc | 01/08/2014 | Tuesday, Thursday | 9:30 AM - 10:50 AM | TBA Array |
BUS356 Business Communications
BUS356 Business Communications
This course emphasizes individual, interpersonal and intercultural communication concepts. Special emphasis is placed on the various functions of communication concepts in a business environment. This course is designed to further your understanding of application Christian values and principles for integrity and our responsibility to family, the church, local and global communities. (3 units; Fall even years)
BUS357 Small Business Management
BUS357 Small Business Management
This is a practice-oriented course presenting techniques and methods used in day-to-day management of the small business enterprise. Special emphasis is given to entrepreneurship and the growing significance of computers in the workplace. (3 units; Fall)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Fall 2013 | BUS357-A | A | Herrity, Andrew C. | 09/03/2013 | Thursday | 2:00 PM - 5:00 PM | Sch Business Building 204 |
MKT313 Retailing & Merchandising
MKT313 Retailing & Merchandising
To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. Topics of discussion will include retail business planning, site selection, retail promotion strategies, HR management, customer relationship management, supply chain management, customer buying behavior, merchandising, space planning and layout, and store management. While the course focuses on the retail industry including retailers of consumer services, the content of the course is also useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general business interest. Prerequisite: MKT 333. (3 units; Fall-even years)
MKT323 Marketing Research
MKT323 Marketing Research
The emphasis of the course is on improving the skills of conducting marketing research. This course is designed to teach students the fundamentals of the research process including: recognizing the need for marketing research, planning for marketing research, obtaining and collecting the data, analyzing the data, and presenting the research results. This course concerns the use of marketing research as an aid to making marketing decisions. Accordingly, this course is appropriate for both prospective users of research results and prospective marketing researchers. Primary and secondary research will be performed, qualitative and quantitative methods will be utilized as well. Prerequisite: BUS 315 and MKT 333. (3 units; Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Spring 2014 | MKT323-A | A | Winter, Natalie A | 01/08/2014 | Tuesday, Thursday | 11:00 AM - 12:20 PM | TBA Array |
MKT443 Personal Selling & Sales Managmn
MKT443 Personal Selling & Sales Managmn
An introduction to the profession of personal selling and sales management. The choice of sales and sales management as a career will be discussed. Topics of interest include: Strategically planning each sales call within a larger account strategy, making the sales call, strengthening communications, responding helpfully to objections, obtaining commitment, and building partnerships. Sales force planning, organizing, management, territory development, selection, compensation, sales force effectiveness, and performance will also be analyzed and discussed. Prerequisite: MKT 333. (3 units; Spring even years)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Spring 2014 | MKT443-A | A | Alderson, Keanon J. | 01/08/2014 | Monday, Wednesday, Friday | 10:00 AM - 10:50 AM | TBA Array |
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