Communication Arts

College of Arts and Sciences

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Public Relations Minor

Seven (7) courses totaling 21 units are recommended for the lower/upper division requirements for the Public Relations minor. There are six (6) courses totaling 18 units required, and the student will choose one course (3 units) of electives for a total of 21 units.

Lower Division Requirements

JRN220 Podcast & Broadcast Principles

JRN220 Podcast & Broadcast Principles

This course is a study on the field of broadcasting within the form of a pod cast. The evolution of this new form of media and the impact it has had in the field of journalism will be explored. Instructional goals are to enhance awareness of new broadcast journalism-pod cast; to increase the ability to identify effective pod cast episodes and demonstrate an understanding of the ethics, standards and legalities of producing and publishing pod cast episodes; to enhance the ability to employ reason and logic as tools for discerning the evolution of the field of broadcast journalism; and to provide knowledge and skills necessary to work on a pod cast team. (3 units; Fall/Spring)

  Course Sec Instructor Dates Days Time Location
Fall 2014 JRN220-A A Stilwell, Heather A. 09/02/2014 Tuesday, Thursday 8:45 AM - 10:15 AM The Village at CBU
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Spring 2015 JRN220-B B Stilwell, Heather A. 01/07/2015 Thursday 8:45 AM - 10:15 AM James Complex
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Spring 2015 JRN220-A A Stilwell, Heather A. 01/07/2015 Tuesday 8:45 AM - 10:15 AM James Complex
ONLN
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Upper Division Requirements

COM300 Public Relations

COM300 Public Relations

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Interdisciplinary; Multicultural; Fall/Spring)

  Course Sec Instructor Dates Days Time Location
Fall 2014 COM300-A A Romo, Sandra Jean 09/02/2014 Monday, Wednesday 1:15 PM - 2:15 PM James Complex
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Fall 2014 COM300-B B Romo, Sandra Jean 09/02/2014 Monday, Wednesday 10:45 AM - 11:45 AM James Complex
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Spring 2015 COM300-B B Romo, Sandra Jean 01/07/2015 Monday, Wednesday 1:15 PM - 2:15 PM James Complex
ONLN
Spring 2015 COM300-A A Romo, Sandra Jean 01/07/2015 Monday, Wednesday 10:45 AM - 11:45 AM James Complex
ONLN
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JRN320 Media Law, Ethics and Copyright

JRN320 Media Law, Ethics and Copyright

An introduction to the ethical and legal aspects of public relations and journalism, including print, online and broadcasting. Students will gain practical insight into the field through review of real-world case studies and materials on ethics, policies and law. (3 units; Spring)

  Course Sec Instructor Dates Days Time Location
Fall 2014 JRN320-A A Chute, Michael D. 09/02/2014 Monday, Wednesday 2:30 PM - 3:30 PM James Complex
356
Spring 2015 JRN320-A A Chute, Michael D. 01/07/2015 Tuesday, Thursday 8:45 AM - 10:15 AM James Complex
356
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JRN349 Editing for Print & Online Media

JRN349 Editing for Print & Online Media

A course involving students in an in-depth study of procedures of copy editing for newspapers, magazines and online media. Through assignments and exercises, students will develop superior skills in grammar and word usage, punctuation, spelling, style, fact-checking, use of reference books, and writing headlines and captions. Students will practice substantive editing, and proofreading for print and online media. The special conditions of the increasingly important Internet to copy editors will be demonstrated. Prerequisites: ENG 113 or JRN 170. (3 units; Interdisciplinary; Fall/Spring)nits; —=^I¢

  Course Sec Instructor Dates Days Time Location
Fall 2014 JRN349-A A Stilwell, Heather A. 09/02/2014 Monday, Wednesday, Friday 1:15 PM - 2:15 PM James Complex
367
Spring 2015 JRN349-A A Chute, Michael D. 01/07/2015 Tuesday, Thursday 10:30 AM - 12:00 PM James Complex
367
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JRN371 Applied Journalism Production

JRN371 Applied Journalism Production

The purpose of this course is to prepare students to be skilled journalist. The type of journalism covered will be: newspaper and magazine writing, business writing, website style writing and freelance writing. Students will learn to analyze published material. (3 units; Fall/Spring)

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MKT333 Principles of Marketing

MKT333 Principles of Marketing

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)

  Course Sec Instructor Dates Days Time Location
Fall 2014 MKT333-B B Winter, Natalie A 09/02/2014 Thursday 10:30 AM - 12:00 PM Sch Business Building
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Fall 2014 MKT333-A A Winter, Natalie A 09/02/2014 Tuesday, Thursday 8:45 AM - 10:15 AM Sch Business Building
125
Spring 2015 MKT333-B B Winter, Natalie A 01/07/2015 Thursday 10:30 AM - 12:00 PM Sch Business Building
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Spring 2015 MKT333-A A Assaf, Raef J 01/07/2015 Monday, Wednesday, Friday 8:15 AM - 9:15 AM TBA
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Elective Requirements

Complete three (3) units from the following:

COM400 Spec Topic Communication Studies

COM400 Spec Topic Communication Studies

Concentration upon a specific topic in the field of communication arts. Topic varies for different semesters. May be taken multiple times with change in topic. (3 units; Fall/Spring)

  Course Sec Instructor Dates Days Time Location
Spring 2015 COM400-A A Marse, Michael 01/07/2015 Tuesday, Thursday 10:30 AM - 12:00 PM TBA
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COM401 Argumentation & Debate

COM401 Argumentation & Debate

A study of the principles and models of argumentation and debate, the basic theories, strategies, and processes by which a student may present an effective argument, as well as their application to business and interpersonal communication as well as ministry. The course provides practical experience in forming arguments, defending a position, using evidence to build a case, refutation, and analysis of arguments. Special emphasis given to the principles of Parliamentary Debate. May be repeated for a total of eight (8) units. Only three (3) units may be applied to the major. (1-3 units; Fall)

  Course Sec Instructor Dates Days Time Location
Fall 2014 COM401-A A Marse, Michael 09/02/2014 Tuesday, Thursday 10:30 AM - 12:00 PM Yeager Center
B110
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COM425 Organizational Communication

COM425 Organizational Communication

Examination of the nature and process of communication in modern organizations, including theories, change strategies, internal personnel relations, and conflict management, as they relate to organizational cultures. (3 units; Interdiciplinary; Multicultural; Spring)

  Course Sec Instructor Dates Days Time Location
Spring 2015 COM425-A A Pate, John R. 01/07/2015 Monday, Wednesday, Friday 12:00 PM - 1:00 PM TBA
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COM450 Internship in Communication Arts

COM450 Internship in Communication Arts

Under faculty supervision, the student will be assigned to a position, utilizing principles of communication studies acquired and employed throughout their university experience. This internship provides an opportunity for investigating and participating in field experience with a practitioner of the trade, giving depth and breadth to their understanding of communication studies as a whole. Prerequisite: Permission of the Department Chair. (1-3 units; Fall/Spring)

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JRN253 News Editing and Design

JRN253 News Editing and Design

Principles and practice of newspaper editing, copy improvement, headline writing, news photos and cutlines, wire services, typography, copy schedules and control, page design and layout. Prerequisite: ENG 113. (3 units; Interdisciplinary; Multicultural; Fall)

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JRN310 Advanced Digital Photography

JRN310 Advanced Digital Photography

Journalistic examination of elements of excellent photographic principles. Attention will be given to the development of artistic and technical skills such as composition, focus, lighting techniques, and photo editing, as well as personal skills, such as relating to subjects, reporters, and editors. An excellent photograph provides insight into written stories, and many times the stories are told more effectively with pictures. This course will teach the art of telling a story with pictures. Prerequisite: JRN 210. (3 units; Fall)

  Course Sec Instructor Dates Days Time Location
Fall 2014 JRN310-A A Kruppa, James K. 09/02/2014 Monday, Wednesday 8:15 AM - 9:15 AM James Complex
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JRN350 Magazine Writing

JRN350 Magazine Writing

Development of versatile writing and research skills for selected print media, with emphasis on magazine article and newspaper feature, includes overview of magazine market. (3 units; Interdisciplinary; Multicultural; Fall/Spring) ù¨†÷ã=*¢

  Course Sec Instructor Dates Days Time Location
Fall 2014 JRN350-A A Chute, Katherine B. 09/02/2014 Thursday 5:00 PM - 6:30 PM James Complex
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Spring 2015 JRN350-A A Chute, Katherine B. 01/07/2015 Thursday 5:00 PM - 6:30 PM James Complex
ONLN
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