Communication Arts

College of Arts and Sciences

Bachelor_of_Arts_in_Public_Relations_L3.jpg

Bachelor of Arts in Public Relations

Bachelor of Arts in Public Relations

The Public Relations major seeks to develop students' skills in professional-level public relations work, including social media, media relations, event planning, campaigns for non-profits and businesses, PR strategies, and public relations writing. The Public Relations program at California Baptist University provides exemplary leadership, education and scholarship to foster PR’s unique role and responsibilities to develop and maintain relationships through effective communication and actions to support the organization, community and church in a democratic society. PR majors gain an understanding of the contribution and responsibility of public relations/communication in organizations in both the private and public sectors. The scope of this effort includes working in non-profit organizations, corporations, government and media organizations, both domestically and internationally. The importance of ethics, branding and social media are also stressed.

http://www.bls.gov/oco/ocos086.htm

http://www.prsaie.org/


 

Public Relations Student Learning Outcomes

  1. Students will demonstrate knowledge of the principles of journalistic industry standards in publication layout and design.
  2. Students will demonstrate knowledge of the components of social media strategy.
  3. Students will demonstrate an understanding of the components of a various journalistic stories and styles.
  4. Students will demonstrate understanding of the impact of the press on society.
  5. Students will display knowledge of AP style and journalistic reporting and writing to industry standards.
  6. Students will demonstrate knowledge of PR organizational structure, workflow and practice.
  7. Students will demonstrate an understanding of public relations strategy and campaigns.
  8. Students will demonstrate an understanding of the principles of podcasting and broadcasting.
  9. Students will demonstrate knowledge of the field of public relations and the various components that make up PR forms of communication.
  10. Students will demonstrate an understanding of Public Relations role in society.
  11. Students will demonstrate knowledge of various multimedia platforms for publication production.
  12. Students will demonstrate an understanding of ethical and legal aspects of media.
  13. Students will write stories for publication across multiple platforms and industries.
  14. Students will demonstrate an understanding of faith-based PR writing and communication.
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Public Relations Minor

CBU students can choose to minor in Public Relations, developing their oral and written communication skills as they learn to work on campaigns, branding and internal and external communications. This course provides marketable skills as students learn to create public relations materials including a press kit with brochures, flyers and web communications including including social media.

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Program Requirements (36 units)

Complete thirty-six (36) units consisting of lower and upper division courses:

Lower Division Requirements (9 units)

COM113 Oral Communications

COM113 Oral Communications

This course is designed to introduce the process of public communication and to help develop and refine the skills of oral communication. (3 units; Multicultural; Fall/Spring)

  Course Sec Instructor Dates Days Time Location
Fall 2014 COM113-N N Rowland, William F 09/02/2014 Monday, Wednesday, Friday 12:00 PM - 1:00 PM James Complex
376
Fall 2014 COM113-D D Boes, Cynthia D. 09/02/2014 Tuesday, Thursday 10:30 AM - 12:00 PM Sch Business Building
132A
Fall 2014 COM113-F F Murray, Donald R. 09/02/2014 Monday, Wednesday, Friday 9:30 AM - 10:30 AM James Complex
166
Fall 2014 COM113-P P Boes, Cynthia D. 09/02/2014 Monday, Wednesday, Friday 8:15 AM - 9:15 AM James Complex
245
Fall 2014 COM113-Q Q Marse, Michael 09/02/2014 Monday 1:15 PM - 4:15 PM The Village at CBU
300
Fall 2014 COM113-J J Rowland, William F 09/02/2014 Monday, Wednesday, Friday 2:30 PM - 3:30 PM James Complex
376
Fall 2014 COM113-K K Sanicola, Angela Marie 09/02/2014 Monday 4:00 PM - 7:00 PM James Complex
181
Fall 2014 COM113-L L Vennemann, Darlene Sue 09/02/2014 Monday, Wednesday, Friday 8:15 AM - 9:15 AM James Complex
189
Fall 2014 COM113-C C Boes, Cynthia D. 09/02/2014 Monday, Wednesday, Friday 12:00 PM - 1:00 PM James Complex
171
Fall 2014 COM113-M M Rowland, William F 09/02/2014 Monday, Wednesday, Friday 1:15 PM - 2:15 PM James Complex
376
Fall 2014 COM113-A A Pate, John R. 09/02/2014 Monday, Wednesday, Friday 1:15 PM - 2:15 PM Yeager Center
B259
Fall 2014 COM113-B B Murray, Donald R. 09/02/2014 Monday, Wednesday, Friday 12:00 PM - 1:00 PM James Complex
190
Fall 2014 COM113-I I Murray, Donald R. 09/02/2014 Monday, Wednesday, Friday 10:45 AM - 11:45 AM James Complex
190
Fall 2014 COM113-O O Vennemann, Darlene Sue 09/02/2014 Tuesday, Thursday 2:00 PM - 3:30 PM James Complex
171
Fall 2014 COM113-E E Vennemann, Darlene Sue 09/02/2014 Tuesday, Thursday 12:15 PM - 1:45 PM James Complex
171
Fall 2014 COM113-G G Marse, Michael 09/02/2014 Tuesday, Thursday 8:45 AM - 10:15 AM Yeager Center
B110
Fall 2014 COM113-H H Marse, Michael 09/02/2014 Tuesday, Thursday 12:15 PM - 1:45 PM Yeager Center
B110
Spring 2015 COM113-B B Murray, Donald R. 01/07/2015 Monday, Wednesday, Friday 12:00 PM - 1:00 PM TBA
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Spring 2015 COM113-C C Rowland, William F 01/07/2015 Tuesday, Thursday 2:00 PM - 3:30 PM TBA
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Spring 2015 COM113-J J Vennemann, Darlene Sue 01/07/2015 Monday, Wednesday, Friday 7:00 AM - 8:00 AM TBA
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Spring 2015 COM113-K K Vennemann, Darlene Sue 01/07/2015 Monday, Wednesday, Friday 8:15 AM - 9:15 AM TBA
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Spring 2015 COM113-L L Marse, Michael 01/07/2015 Monday 1:15 PM - 4:15 PM TBA
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Spring 2015 COM113-M M Sanicola, Angela Marie 01/07/2015 Thursday 4:00 PM - 7:00 PM TBA
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Spring 2015 COM113-F F Murray, Donald R. 01/07/2015 Monday, Wednesday, Friday 9:30 AM - 10:30 AM TBA
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Spring 2015 COM113-G G Boes, Cynthia D. 01/07/2015 Tuesday, Thursday 8:45 AM - 10:15 AM TBA
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Spring 2015 COM113-I I Murray, Donald R. 01/07/2015 Monday, Wednesday, Friday 10:45 AM - 11:45 AM TBA
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Spring 2015 COM113-A A Pate, John R. 01/07/2015 Monday, Wednesday, Friday 1:15 PM - 2:15 PM TBA
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Spring 2015 COM113-D D Boes, Cynthia D. 01/07/2015 Tuesday, Thursday 10:30 AM - 12:00 PM TBA
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Spring 2015 COM113-E E Rowland, William F 01/07/2015 Tuesday, Thursday 12:15 PM - 1:45 PM TBA
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Spring 2015 COM113-H H Marse, Michael 01/07/2015 Tuesday, Thursday 8:45 AM - 10:15 AM TBA
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JRN170 Writing for Mass Media

JRN170 Writing for Mass Media

An introduction to mass media writing. Students will utilize journalistic reporting, editing and writing for mass audiences intended for distribution across electronic and print media outlets. (3.0 units; Fall, Spring; Interdisciplinary, Multicultural)

  Course Sec Instructor Dates Days Time Location
Fall 2014 JRN170-A A Chute, Michael D. 09/02/2014 Tuesday, Thursday 8:45 AM - 10:15 AM James Complex
367
Fall 2014 JRN170-B B Chute, Michael D. 09/02/2014 Tuesday, Thursday 10:30 AM - 12:00 PM James Complex
367
Spring 2015 JRN170-A A Chute, Michael D. 01/07/2015 Tuesday, Thursday 12:15 PM - 1:45 PM James Complex
367
Spring 2015 JRN170-B B Chute, Michael D. 01/07/2015 Monday, Wednesday, Friday 10:45 AM - 11:45 AM James Complex
375
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JRN220 Podcast & Broadcast Principles

JRN220 Podcast & Broadcast Principles

This course is a study on the field of broadcasting within the form of a pod cast. The evolution of this new form of media and the impact it has had in the field of journalism will be explored. Instructional goals are to enhance awareness of new broadcast journalism-pod cast; to increase the ability to identify effective pod cast episodes and demonstrate an understanding of the ethics, standards and legalities of producing and publishing pod cast episodes; to enhance the ability to employ reason and logic as tools for discerning the evolution of the field of broadcast journalism; and to provide knowledge and skills necessary to work on a pod cast team. (3 units; Fall/Spring)

  Course Sec Instructor Dates Days Time Location
Fall 2014 JRN220-A A Stilwell, Heather A. 09/02/2014 Tuesday, Thursday 8:45 AM - 10:15 AM The Village at CBU
ONLN
Spring 2015 JRN220-B B Stilwell, Heather A. 01/07/2015 Thursday 8:45 AM - 10:15 AM James Complex
ONLN
Spring 2015 JRN220-A A Stilwell, Heather A. 01/07/2015 Tuesday 8:45 AM - 10:15 AM James Complex
ONLN
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Upper Division Requirements (18 units)

COM300 Public Relations

COM300 Public Relations

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Interdisciplinary; Multicultural; Fall/Spring)

  Course Sec Instructor Dates Days Time Location
Fall 2014 COM300-A A Romo, Sandra Jean 09/02/2014 Monday, Wednesday 1:15 PM - 2:15 PM James Complex
ONLN
Fall 2014 COM300-B B Romo, Sandra Jean 09/02/2014 Monday, Wednesday 10:45 AM - 11:45 AM James Complex
ONLN
Spring 2015 COM300-B B Romo, Sandra Jean 01/07/2015 Monday, Wednesday 1:15 PM - 2:15 PM James Complex
ONLN
Spring 2015 COM300-A A Romo, Sandra Jean 01/07/2015 Monday, Wednesday 10:45 AM - 11:45 AM James Complex
ONLN
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COM425 Organizational Communication

COM425 Organizational Communication

Examination of the nature and process of communication in modern organizations, including theories, change strategies, internal personnel relations, and conflict management, as they relate to organizational cultures. (3 units; Interdiciplinary; Multicultural; Spring)

  Course Sec Instructor Dates Days Time Location
Spring 2015 COM425-A A Pate, John R. 01/07/2015 Monday, Wednesday, Friday 12:00 PM - 1:00 PM TBA
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JRN320 Media Law, Ethics and Copyright

JRN320 Media Law, Ethics and Copyright

An introduction to the ethical and legal aspects of public relations and journalism, including print, online and broadcasting. Students will gain practical insight into the field through review of real-world case studies and materials on ethics, policies and law. (3 units; Spring)

  Course Sec Instructor Dates Days Time Location
Fall 2014 JRN320-A A Chute, Michael D. 09/02/2014 Monday, Wednesday 2:30 PM - 3:30 PM James Complex
356
Spring 2015 JRN320-A A Chute, Michael D. 01/07/2015 Tuesday, Thursday 8:45 AM - 10:15 AM James Complex
356
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JRN371 Applied Journalism Production

JRN371 Applied Journalism Production

The purpose of this course is to prepare students to be skilled journalist. The type of journalism covered will be: newspaper and magazine writing, business writing, website style writing and freelance writing. Students will learn to analyze published material. (3 units; Fall/Spring)

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JRN420 Pblc Rltns Wrtng, Camp & Strgies

JRN420 Pblc Rltns Wrtng, Camp & Strgies

This course will prepare students with skills and an understanding of writings, campaigns and research to meet public relations goals for a variety of audiences through various forms of media. (3 units; Spring)

  Course Sec Instructor Dates Days Time Location
Spring 2015 JRN420-A A Romo, Sandra Jean 01/07/2015 Tuesday 12:15 PM - 1:45 PM James Complex
ONLN
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MKT333 Principles of Marketing

MKT333 Principles of Marketing

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)

  Course Sec Instructor Dates Days Time Location
Fall 2014 MKT333-B B Winter, Natalie A 09/02/2014 Thursday 10:30 AM - 12:00 PM Sch Business Building
ONLN
Fall 2014 MKT333-A A Winter, Natalie A 09/02/2014 Tuesday, Thursday 8:45 AM - 10:15 AM Sch Business Building
125
Spring 2015 MKT333-A A Assaf, Raef J 01/07/2015 Monday, Wednesday, Friday 8:15 AM - 9:15 AM TBA
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Spring 2015 MKT333-B B Winter, Natalie A 01/07/2015 Thursday 10:30 AM - 12:00 PM Sch Business Building
ONLN
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Electives (9 units)

Choose nine (9) units from the following:

BUS356 Business Communication

BUS356 Business Communication

This course emphasizes individual, interpersonal and intercultural communication concepts. Special emphasis is placed on the various functions of communication concepts in a business environment. (3.0 units; Fall)

  Course Sec Instructor Dates Days Time Location
Fall 2014 BUS356-A A Assaf, Raef J 09/02/2014 Monday, Wednesday, Friday 8:15 AM - 9:15 AM Sch Business Building
106
Spring 2015 BUS356-A A STAFF, STAFF 01/07/2015 Thursday 6:00 PM - 9:00 PM TBA
Array
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COM400 Spec Topic Communication Studies

COM400 Spec Topic Communication Studies

Concentration upon a specific topic in the field of communication arts. Topic varies for different semesters. May be taken multiple times with change in topic. (3 units; Fall/Spring)

  Course Sec Instructor Dates Days Time Location
Spring 2015 COM400-A A Marse, Michael 01/07/2015 Tuesday, Thursday 10:30 AM - 12:00 PM TBA
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COM403 Communication Theory

COM403 Communication Theory

This course is designed to introduce theories in the academic field of communication studies. The focus of the course will be on recognizing human communication theories in everyday life, and being able to critically examine situations in multiple cultural contexts based on those theories. Connections will be made between these theories and the prominent theories of related fields. (3 units; Interdisciplinary; Multicultural; Fall)

  Course Sec Instructor Dates Days Time Location
Fall 2014 COM403-A A Marse, Michael 09/02/2014 Tuesday, Thursday 2:00 PM - 3:30 PM Yeager Center
B110
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COM450 Internship in Communication Arts

COM450 Internship in Communication Arts

Under faculty supervision, the student will be assigned to a position, utilizing principles of communication studies acquired and employed throughout their university experience. This internship provides an opportunity for investigating and participating in field experience with a practitioner of the trade, giving depth and breadth to their understanding of communication studies as a whole. Prerequisite: Permission of the Department Chair. (1-3 units; Fall/Spring)

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JRN212 Yearbook Production

JRN212 Yearbook Production

A course designed to give the student basic skills and practical experience in the processes which lead to the production and distribution of a publication. Members of the class constitute the editorial staff of the University yearbook. Meets three hours per week for critiques in writing, editing and design, followed by production. May be repeated for credit. A total of 12 units from publication courses JRN 212, 215, 412 and 415 may be applied to the major/minor, of which 6 may be upper division. Prerequisite: ENG 113. (3 units; Interdisciplinary; Multicultural; Fall/Spring)

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JRN215 Newspaper Production

JRN215 Newspaper Production

Members of the class constitute the editorial staff of the University newspaper. Meets weekly for discussion, instruction and critique of assignments as they pertain to news reporting, writing and editing, followed by production. May be repeated for credit. A total of 12 units from publication courses JRN 212, 215, 412 and 415 may be applied to the major/minor, of which 6 may be upper division. Prerequisite: ENG 113. (3 units; Interdisciplinary; Multicultural; Fall/Spring)

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JRN253 News Editing and Design

JRN253 News Editing and Design

Principles and practice of newspaper editing, copy improvement, headline writing, news photos and cutlines, wire services, typography, copy schedules and control, page design and layout. Prerequisite: ENG 113. (3 units; Interdisciplinary; Multicultural; Fall)

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JRN349 Editing for Print & Online Media

JRN349 Editing for Print & Online Media

A course involving students in an in-depth study of procedures of copy editing for newspapers, magazines and online media. Through assignments and exercises, students will develop superior skills in grammar and word usage, punctuation, spelling, style, fact-checking, use of reference books, and writing headlines and captions. Students will practice substantive editing, and proofreading for print and online media. The special conditions of the increasingly important Internet to copy editors will be demonstrated. Prerequisites: ENG 113 or JRN 170. (3 units; Interdisciplinary; Fall/Spring)nits; —=^I¢

  Course Sec Instructor Dates Days Time Location
Fall 2014 JRN349-A A Stilwell, Heather A. 09/02/2014 Monday, Wednesday, Friday 1:15 PM - 2:15 PM James Complex
367
Spring 2015 JRN349-A A Chute, Michael D. 01/07/2015 Tuesday, Thursday 10:30 AM - 12:00 PM James Complex
367
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JRN350 Magazine Writing

JRN350 Magazine Writing

Development of versatile writing and research skills for selected print media, with emphasis on magazine article and newspaper feature, includes overview of magazine market. (3 units; Interdisciplinary; Multicultural; Fall/Spring) ù¨†÷ã=*¢

  Course Sec Instructor Dates Days Time Location
Fall 2014 JRN350-A A Chute, Katherine B. 09/02/2014 Thursday 5:00 PM - 6:30 PM James Complex
ONLN
Spring 2015 JRN350-A A Chute, Katherine B. 01/07/2015 Thursday 5:00 PM - 6:30 PM James Complex
ONLN
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JRN450 Internship in Journalism

JRN450 Internship in Journalism

Under faculty supervision, the student will be assigned to a position, utilizing principles of journalism acquired and employed throughout their university experience. This internship provides an opportunity for investigating and participating in field experience with a practitioner of the trade, giving depth and breadth to their understanding of journalism as a whole. Prerequisite: Permission of the Department Chair. (1-3 units; Fall/Spring)

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